Welcome to AB

We are an award-winning internal communications agency founded in 1964.

Our consultants, writers and designers create thought-provoking communications for a wide range of audiences – especially employees.  

Based in London for 50 years, we are the UK's oldest internal communications agency. Much has changed since 1964, but the audience remains at the heart of everything we do.

Post Office Wow

Winner of the IoIC’s prestigious Gold award for Best Printed Publication, Wow is a bi-monthly magazine for employees of the Post Office’s Crown network – those in the main high street branches.

It’s unique design and editorial style to mirror that of a popular tabloid magazine means it sits proudly alongside consumer titles – perfect for its audience.

Human interest stories from around the branches with a frontline voice are mixed with transformation updates and business information, keeping staff in the loop at a time of major change.

From Cascade to Conversation

It is time for organisations to end the corporate monologue with their employees and engage in meaningful, productive conversations.

Content, knowledge and opinion are no longer fixed and finite. To those still broadcasting, we say do something radical: listen. What was once in the hands of the few is now in the hands of the many. Banish broadcast and turn your cascade into a conversation.

With contributions from some of Britain’s best-known organisations – including BT, Sainsbury’s, B&Q, Post Office, HSBC, Oxfam and Coca-Cola Enterprises – From Cascade to Conversation considers what the future might hold for the profession.

Find out more at www.cascadetoconversation.co.uk

Royal Mail Courier

A monthly tabloid established in 1964 that employees say is their most valued internal communications channel, giving them strategy information they don’t get elsewhere. Our roving reporters and photographers travel up and down the country to meet frontline employees, finding out what makes them tick, sharing their best practice and helping them overcome major change in the business.

The tabloid format is ideal for this fast-moving, mobile workforce of 150,000. This publication prides itself on succinct stories, classic editorial photography and a popular letters page, which gives employees the chance to reply.

Courier won the CIPR Excellence Award in 2013 for Best Internal Magazine. 

Subspaceonline

Subspaceonline complements the bi-monthly printed magazine subspace by providing a daily news channel, provided by AB for Post Office. Our roving reporters visit Post Office branches to deliver the latest community, network and small business news, keeping this active audience in the know.

Acid test

Acid Test is AB's bespoke measurement tool. It gives a unique insight into the minds of those running and working for your organisation. It identifies where understanding is at its best and where it is failing – from the senior team to the frontline. 

Acid Test has been used for more than a decade by internal communication teams in Post Office, Rabobank, British Red Cross, Hallmark Cards, Campbell’s Grocery Products, EDF, Roche and HSBC. 

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Post Office Talk and Small Talk

Some internal audiences are harder to reach than others, and Small Talk makes sure the thousands of contact centre agents who answer the telephone: ‘Good morning, Post Office’, aren’t left out in the cold. Created when the Post Office wanted to shrink Talk into an A5 format, Small Talk uses a mix of bite-sized product news and lifestyle copy, packaged in a bright and eye-catching design, to grab the readers' attention. This important third-party audience, who are not direct employees of Post Office, can learn more about the brand and values by reading content aimed directly at their young, attention-poor demographic.

L magazine

British Transport Police’s dedicated London Underground arm – L Area – has a busy job ensuring the Tube stays safe for passengers. This magazine discussed important issues such as cable theft, changes in senior management, the introduction of tasers and neighbourhood policing, and asked some difficult questions about a changing force. It has also won multiple IoIC awards for editorial, design and imagery.

But internal communications cannot stay still, and Lima Beat, BTP L Area’s new online publication, maintains the same high photographic, design and editorial standards as its predecessor. 

Award-winning images

Our photographers, David Cotter and Stuart Howat, have received Class Wins in the IoIC ICon awards for three years running, for their dedication to capturing employees in their own environment.

Having an in-house photographic team allows us to make images and the written word truly work together.

Creating content

This short film shows how the AB team creates its award-winning publications – gathering content, finding the right image and bringing it all together.

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Royal Mail specials

We have produced a number of special publications for Royal Mail over the last three years. This work has encapsulated everything from the business' privatisation to how the organisation marked the London 2012 Olympics and has supported major charities through fundraising efforts.

Network Rail Insight

Did you know Network Rail owns a huge portfolio of property? This quarterly publication for tenants showcases a diverse small businesses portfolio, from microbreweries to cheesemongers, hairdressers to photographers, bars, florists and everything in between. 

Fantastic environmental portraiture brings the best of businesses to life, allowing tenants to imagine what they can achieve in Network Rail space. Sharing best practice, asking the secrets to their success and offering small business news lets Network Rail play a part in their tenants’ stories. 

Insight has won multiple IoIC awards and AB has been producing the title for more than a decade. 

Post Office Magazine

This pilot publication for Post Office customers was launched in selected branches in spring 2013. It supports product sales while engaging the community with one of the UK's largest high street retailers.

Post Office Subspace

Modernisation updates, postmasters views, product news and best practice tips puts small business owners at the heart of this bi-monthly magazine for Post Office.

During a period of major change for the business, subspace continues to provide a medium for postmasters to ask the questions that matter to senior management, and keeps them up to speed with the business news they need to know.

BTP Lima Beat

Communications cannot stay still, and Lima Beat, BTP L Area’s new online publication, maintains the same high photographic, design and editorial standards as its predecessor L magazine.

KPMG Highlights

At the start of 2013, AB redesigned Highlights for KPMG, keeping the landscape format preferred by readers, while introducing a fresh new look in keeping with its friendly editorial tone.

KPMG staff see Highlights as the ‘people’s publication’ and we always look to tell stories from a personal perspective – such as an employee who baked homemade cupcakes for a meeting with one of Britain’s best-loved bakeries. 

Alongside the print magazine we’ve developed two digital editions of Highlights, which are proving hugely popular with KPMG’s tech-savvy staff. 

Latitude

Latitude is the new annual magazine for Dana Petroleum, produced by AB. Its diverse audience comprises employees of the oil and gas exploration and production company as well as opinion influencers and other stakeholders.

The company has a strong entrepreneurial spirit, which underpins its current success and ambitious plans for future growth. In creating Latitude, we wanted it to stand out from the crowd from the offset.

Our choice of an oversized format was a statement in itself – that not only is Dana’s a voice to be heard, but that as a company it is able to develop without the usual constraints in an industry that is often uniform, conservative and predictable. This is precisely why we called the magazine Latitude.

We commission intelligent, challenging and authoritative articles that look for unusual or fresh angles. These stories are illustrated with striking photography and modern info-graphics.

Features are written by a select group of commentators, public figures and writers in a publication that is open about the oil industry and unafraid to tackle topical issues, even the more controversial ones. 

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