Latitude is the new annual magazine for Dana Petroleum, produced by AB. Its diverse audience comprises employees of the oil and gas exploration and production company as well as opinion influencers and other stakeholders.
The company has a strong entrepreneurial spirit, which underpins its current success and ambitious plans for future growth. In creating Latitude, we wanted it to stand out from the crowd from the offset.
Our choice of an oversized format was a statement in itself – that not only is Dana’s a voice to be heard, but that as a company it is able to develop without the usual constraints in an industry that is often uniform, conservative and predictable. This is precisely why we called the magazine Latitude.
We commission intelligent, challenging and authoritative articles that look for unusual or fresh angles. These stories are illustrated with striking photography and modern info-graphics.
Features are written by a select group of commentators, public figures and writers in a publication that is open about the oil industry and unafraid to tackle topical issues, even the more controversial ones.