The Internal Comms Podcast

Episode 01 - A check-up with the IC doctor

The Internal Comms Podcast is back with a new series of fortnightly conversations with leading lights from the world of internal communications, engagement and leadership.

AB Managing Director Katie Macaulay kicks off season two with a chat with the ‘Doctor of IC’, Kevin Ruck.

The co-founder of the PR Academy, which delivers the CIPR internal communication diploma, Kevin is the man who literally wrote the textbook.

In a thorough and detailed examination of our subject, Katie and Kevin dig into engagement and what drives it, what’s wrong with line- and middle-manager communication, how to measure IC and the importance of having an informed employee voice inside your organisation.

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Jump to

What consistently delights Kevin about the IC pros he meets? [1:35]

And what frustrates him? [3:08]

Looking back to 1979: biggest lessons learned during a time of major change at British Telecom [7:45]

‘Be there at the B of the Bang’: the key to effective change communication [13.25]

The birth of IC: Learning from early examples of employee comms [16:16]

Speaking with an authentic voice: what it’s like inside organisations that ‘get’ IC [19:48]

The difference between work engagement and organisational engagement [26:42]

More emotional than rational: how employees connect to their work [33:20]

The ‘flawed assumption’ of the cascade briefing approach [37:21]

‘It’s not about being a gameshow host on speed’: what employees really want from managers [40:55]

Getting people to put their heads above the parapet: engagement at Q&A events [43:55]

The ethical dimension to listening [45:16]

‘We’re not numbers people’: why we struggle with measurement in IC [50:43]

‘I’m a study junkie’: Kevin’s path from corporate comms to teaching [55:19]

Quickfire questions: surprising facts, best advice, what I’d do if I couldn’t fail, the world’s best communicator, my billboard slogan [56:50]

Links from this episode

Connect with Kevin on Twitter

Discover more about his company, the PR Academy

Buy his book Exploring Internal Communication: Towards Informed Employee Voice

Read about ICQ10: Ten core questions for internal comms surveys

Watch Kevin’s webinar on IC audits

Book mentioned in the podcast: Humble Inquiry: The Gentle Art of Asking Instead of Telling by Edgar H Schein

Reach out to us about ideas and potential guests for season two of The Internal Comms Podcast

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