The Internal Comms Podcast

Episode 04 - A Passage to India

With this podcast now reaching listeners in 50 countries worldwide, host Katie Macaulay has chosen to go international for this episode.

Her guest is creative services entrepreneur, author and occasional Bollywood actor Mark Hannant.

Originally a business journalist, Mark rose up the ranks at corporate publishers Trident Communications before becoming a founding partner of stakeholder communications consultancy the Engage Group.

Ten years ago, he left the UK for India, accompanied by his wife and two young children, to set up brand and communications agency teammagenta in Mumbai.

A decade on, Mark has written a book, Midnight’s Grandchildren, exploring the unique mindset of Indian millennials.

Katie caught up with Mark during a recent visit to London to find out more about life in the world’s largest democracy, and to discuss how we, as internal communicators, can improve the way we analyse and respond to cultural differences.

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Jump to

From junior copywriter to business owner: the highs and lows of agency life in London [02:11]

Tipping point: the reasons behind Mark’s move to India [08:06]

A place of contrasts: settling in a mega city with a young family [13:13]

A demographic dividend? The opportunities and challenges presented by India’s working-age population bulge [15:04]

Millennial mindset: comparing India’s young workforce with Britain’s [18:06]

The Cultural Dimensions theory: grappling with cross-cultural issues from a business perspective [23:55]

Avoiding stereotypes and understanding cultural difference [26:29]

Advice for people addressing an international audience [28:56]

Tailoring a message to engage Indian employees [30:03]

The concept of ‘creative as a service’ and how the notion of outsourcing has changed [32:27]

Midnight’s Grandchildren: the story behind the title and the writing process [40:51]

The future of IC: how to stay at the top of the game [46:03]

Why doesn’t somebody just stop Brexit? An expat’s view of current UK politics [48:28]

Links from this episode

Connect with Mark on LinkedIn and Twitter

Find about more about his work with teammagenta

Buy Mark’s book Midnight’s Grandchildren: How Young Indians are Disrupting the World’s Largest Democracy

Read his blog post ‘Now, it seems everyone wants a bit of India in their supply chain’

Discover more about the work of Geert Hofstede and his ‘Cultural Dimensions’ theory

Read Erin Meyer’s book The Culture Map

Meet Clayton Christensen, the originator of the ‘Jobs Theory’

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