The Internal Comms Podcast
Episode 04 - A view from the top
In this episode of The Internal Comms Podcast, Katie puts her first CEO in the hotseat: Marc Barone.
Marc is chief executive for continental Europe at AECOM. This Fortune 500 company is one of the world’s largest professional engineering design firms, employing 57,000 people in more than 120 countries. Its projects are impressive and diverse: the world’s longest cable stayed bridge, disaster recovery programmes, and the tallest tower in the western hemisphere.
A cursory glance at Marc’s LinkedIn or Twitter feed will show you that this chief executive is committed to two-way authentic internal communication. He is very often on the frontline – listening, asking questions, and checking what he calls the vibe of his organisation.
Katie asks about his approach to leadership, what he looks for in his IC manager, how to cut through the noise in his organisation, and how he measures the impact of internal comms.
As you might expect, the conversation touches on a number of meaty issues, not least how the coronavirus is impacting his business, and how major infrastructure projects need to respond to both sustainability issues and the rapid advance of technology.
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Getting everyone involved: the basics of IC in a massive company [3.08]
What AECOM does and how it does it [5:51]
Speak simply, directly and clearly: communicating across language barriers [7:33]
Striking the right balance between travelling and working remotely [11:46]
Choosing comms channels that work for four generations of employees [16:14]
Engagement is the vibe that you get in the office [17:59]
A window to the outside world: the difference between internal and external comms [20:48]
Tangible outputs: the rewards of operating in a tough sector [22:58]
Fresh thinking: the importance of keeping an eye on future technology when embarking on major infrastructure projects [24:45]
Diversity, curiosity and creativity: learning from other sectors [32:22]
Changing up the mix: examples of successful employee engagement [34:43]
Temperature check: involving IC to gauge opinion when planning a change [37:53]
Breaking down barriers in the middle third: helping line managers become more effective communicators [38:58]
Cascading from the top 100: the effectiveness of using a variety of communication methods [41:46]
What works and what doesn’t: assessing the success of your comms [46:28]
No one size fits all: choosing the right channel for your message [52:33]
The one-page strategy: why leaders should learn the simplification lesson from Trump and Brexit [54:58]
What would most surprise people about Marc Barone? [1:03:38]
What one book, journal or website should all leaders read? [1:05:57]
What would you do tomorrow if you knew you couldn’t fail? [1:07:18]
Who is the world’s best leader, alive or dead? [1:08:30]
What phrase would you put on a billboard? [1:11:55]
Links from this episode
Find out more about his company AECOM
Read Marc’s LinkedIn posts How do we build infrastructure fit for the future? Like this! and Strategy: Is it an Art or Craft?
Edgar Schein’s book Humble Inquiry: The Gentle Art of Asking Instead of Telling
Marc’s essential weekly read, The Economist
Find out more about publications from Fast Company
Episode 06 - How to thrive in IC (Part II)
April 1, 2020
Episode 06 - How to thrive in IC (Part II), with Rachel Miller - Season 3, ep6 - The Internal Comms Podcast.
Episode 05 – Crisis Communications: Covid-19 Special
March 25, 2020
Episode 05 - Crisis Communications: Covid-19 Special - Season 3, ep5 - The Internal Comms Podcast.
Episode 04 - A view from the top
March 18, 2020
Episode 04 - A view from the top, with Marc Barone - Season 3, ep4 - The Internal Comms Podcast.
Episode 03 – Courage, confidence and communication
March 4, 2020
Episode 03 - Courage, confidence and communication with Priya Bates - Season 3, ep3 - The Internal Comms Podcast.
Episode 02 - State of the Sector
February 19, 2020
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Episode 01 - The cheerleader for IC
February 5, 2020
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The highlight reel – nuggets of wisdom from Season 1 and 2 of The IC Podcast
January 29, 2020
In this special compilation of The Internal Comms Podcast, Katie pulls together her favourite clips from both seasons – recapping conversations that have really resonated as well as those that have provided those all-important lightbulb moments.
Episode 08 - Advocacy in action
December 18, 2019
Episode 08 - Advocacy in action, Keith Lewis - Season 2, ep8 - The Internal Comms Podcast.
Episode 07 - The appliance of neuroscience
December 4, 2019
Episode 07 - The appliance of neuroscience, Hilary Scarlett - Season 2, ep7 - The Internal Comms Podcast.
Episode 06 - Editing organisations
November 20, 2019
Episode 06 - Editing organisations, Mike Klein - Season 2, ep6 - The Internal Comms Podcast.
Episode 05 - Black Belt Thinking
November 6, 2019
Episode 05 - Black Belt Thinking, Sue Dewhurst and Liam FitzPatrick - Season 2, ep5 - The Internal Comms Podcast.
Episode 04 - A Passage to India
October 23, 2019
Episode 04 - A Passage to India, Mark Hannant - Season 2, ep4 - The Internal Comms Podcast.
Episode 03 - The Power of Two
October 8, 2019
Episode 03 - The Power Of Two, Claire Hyde and Louise Wadman - Season 2, ep3 - The Internal Comms Podcast.
Episode 02 - How to start a movement
September 24, 2019
Episode 02 - How to start a movement, Nita Clarke - Season 2, ep2 - The Internal Comms Podcast.
Episode 01 - A check-up with the IC doctor
September 11, 2019
A check-up with the IC doctor, Kevin Ruck - Season 2, ep1 - The Internal Comms Podcast.
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.
Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.
Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.
Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.
Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.
Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.
Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.
Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.
Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.
Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.