The Internal Comms Podcast
Episode 05 - Black Belt Thinking
As individuals, this week’s guests have impressive CVs.
Sue Dewhurst is an experienced internal communicator who, for many years, has been training and coaching thousands of leaders and professional communicators. Her models and frameworks are used by organisations worldwide.
Liam FitzPatrick has spent three decades working in communications, both in-house and for major consultancies. He also lectures on developing teams, research and planning, and serves as an external examiner for UK universities.
But, put them together, and they are an even more formidable force.
It’s estimated that around 50% of UK IC practitioners have been through their Melcrum Black Belt training programme.
And now they have co-authored a book – Successful Employee Communications: A Practitioner’s Guide to Tools, Models and Best Practice for Internal Communication.
The book, which is full of real-world case studies demonstrating IC best practice, is an extension of Liam and Sue’s warm, honest and genuine personalities.
This hour-long conversation with Kate Macaulay – full of their ideas, insights and experience – is a perfect companion piece to the text, and a very entertaining introduction to their work.
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What delights and annoys the creators of the Melcrum Black Belt programme most about IC? [03:20]
Initial impressions: the start of the partnership [05:20]
Different perspectives: the secret of the duo’s success [07:41]
Start with the outcome: how Liam and Sue tackle IC challenges [11:11]
Why write a book? [13:24]
Information overload and meaning underload: effective communication when faced with a tsunami of content [15:26]
‘People don’t want to be shouted at anymore’: how dialogue beats the language of information transmission [18:22]
Global perspectives: how Scandinavian countries are leading the way in consultative comms [21:05]
What is asset growth? [24:50]
The ARROW framework: identifying the business problem before starting to solve it [28:38]
Being the ears: developing a meaningful understanding of our audiences [36:14]
‘Employee activism’ and tackling controversial subjects in IC [41:10]
More platforms than Clapham Junction: where will all these new channels take IC in the future? [43:50]
Don’t make transformation worse: the first steps an IC pro should take when communicating a new plan [48:04]
Walking backwards: using measurement to shape strategy [52:30]
Put yourself in other people’s shoes: top tips for communicating bad news [55:45]
Sue’s new venture The Comms Expert Series [1:02:58]
What careers advice do you wish you’d had in your 20s? [1:05:18]
What would you do tomorrow if you knew you couldn’t fail? [1:07:11]
Who is the best communicator, alive or dead? [1:08:41]
What phrase would you put on a billboard? [1:09:40]
Links from this episode
Buy Liam’s first title Internal Communications: A Manual for Practitioners (PR in Practice)
Read Bill Quirke’s books Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy and Making the Connections: Using Internal Communication to Turn Strategy into Action
Find out about Sue’s new training solution The Comms Expert Series
Episode 05 - Black Belt Thinking
November 6, 2019
Episode 05 - Black Belt Thinking, Sue Dewhurst and Liam FitzPatrick - Season 2, ep5 - The Internal Comms Podcast.
Episode 04 - A Passage to India
October 23, 2019
Episode 04 - A Passage to India, Mark Hannant - Season 2, ep4 - The Internal Comms Podcast.
Episode 03 - The Power of Two
October 8, 2019
Episode 03 - The Power Of Two, Claire Hyde and Louise Wadman - Season 2, ep3 - The Internal Comms Podcast.
Episode 02 - How to start a movement
September 24, 2019
Episode 02 - How to start a movement, Nita Clarke - Season 2, ep2 - The Internal Comms Podcast.
Episode 01 - A check-up with the IC doctor
September 11, 2019
A check-up with the IC doctor, Kevin Ruck - Season 2, ep1 - The Internal Comms Podcast.
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.
Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.
Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.
Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.
Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.
Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.
Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.
Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.
Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.
Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.