The Internal Comms Podcast
Episode 06 - Editing organisations
In this episode we get up close and personal with someone who helps improve the way we communicate at work.
Mike Klein worked as a political consultant in the US, but for the past two decades has devoted his time – and his thinking – to internal communications.
A global IC advocate, strategist and public speaker, Mike is based in the Netherlands, where he runs his communications firm Changing the Terms. It’s an apt name given his own bold vision for what internal communications can achieve.
‘We don’t edit copy’, he tells Katie, ‘we edit organisations’.
Mike shares his views on the importance of influencers inside organisations and the role we, as internal communicators, can play in creating differentiation for our organisations in an increasingly crowded and competitive marketplace.
If we can create a truly compelling narrative – a rallying cry maybe – that power can be used to mobilise an entire workforce.
Mike’s advice is both highly courageous and highly commercial. He also has an interesting perspective on the difference between internal and external comms… The answer lies, perhaps quite surprisingly, in Kentucky Fried Chicken. Listen to the episode to find out how!
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The early experiences that shaped Mike’s views of IC, starting with his role working with EasyJet and Go airlines during their merger [02:44]
Working in US government informed his thinking on employee engagement [9:06]
His ‘changing the terms’ manifesto and why communicators need to be prepared to challenge and question leadership [10:22]
Cutting through the noise [16:59]
Perspectives on engagement – why not all employees need to be engaged equally [24:51]
Identifying influencers within an organisation [30:37]
The death of two-way communication and the shift to communities and participants [35:03]
How journalism skills can be applied in the new world of internal comms [37:27]
What the future looks like for agencies and teams publishing content internally, and why print still has value within the communications mix [39:23]
The distinction between social communication and social media [42:26]
Closer alignment now exists between internal and external communications [46:08]
The Edelman Trust Barometer and how influencers can perpetuate trust in an organisation [51:46]
Rising employee activism [55:19]
Measuring impact, attitudes and behaviours [57:07]
Modern day tribes need two things – a shared interest and a way to communicate [1:03:48]
Brexit, the upcoming UK general election and the next US Presidential election [1:05:12]
Quickfire questions [1:11:45]
Links from this episode
Find out more about his IC consultancy Changing the Terms
Read A Questionable Exercise, the AB research undertaken by Katie Macaulay that quizzed human resources professionals about their organisations’ employee engagement surveys
Get yourself a copy of Mike’s book, From Lincoln to LinkedIn: the 55-Minute Guide to Social Communication
Check out Mike’s dad’s blog, Fred Klein on sports
Read the 2019 Edelman Trust Barometer global report
Season 3 Episode 2 - State of the Sector
February 19, 2020
Episode 02 - State of the Sector, Kevin McDougall and Andy Macleod - Season 3, ep2 - The Internal Comms Podcast.
Season 3 Episode 1 - The cheerleader for IC
February 5, 2020
Episode 01 - The cheerleader for IC, Chuck Gose - Season 3, ep1 - The Internal Comms Podcast.
The highlight reel – nuggets of wisdom from Season 1 and 2 of The IC Podcast
January 29, 2020
In this special compilation of The Internal Comms Podcast, Katie pulls together her favourite clips from both seasons – recapping conversations that have really resonated as well as those that have provided those all-important lightbulb moments.
Episode 08 - Advocacy in action
December 18, 2019
Episode 08 - Advocacy in action, Keith Lewis - Season 2, ep8 - The Internal Comms Podcast.
Episode 07 - The appliance of neuroscience
December 4, 2019
Episode 07 - The appliance of neuroscience, Hilary Scarlett - Season 2, ep7 - The Internal Comms Podcast.
Episode 06 - Editing organisations
November 20, 2019
Episode 06 - Editing organisations, Mike Klein - Season 2, ep6 - The Internal Comms Podcast.
Episode 05 - Black Belt Thinking
November 6, 2019
Episode 05 - Black Belt Thinking, Sue Dewhurst and Liam FitzPatrick - Season 2, ep5 - The Internal Comms Podcast.
Episode 04 - A Passage to India
October 23, 2019
Episode 04 - A Passage to India, Mark Hannant - Season 2, ep4 - The Internal Comms Podcast.
Episode 03 - The Power of Two
October 8, 2019
Episode 03 - The Power Of Two, Claire Hyde and Louise Wadman - Season 2, ep3 - The Internal Comms Podcast.
Episode 02 - How to start a movement
September 24, 2019
Episode 02 - How to start a movement, Nita Clarke - Season 2, ep2 - The Internal Comms Podcast.
Episode 01 - A check-up with the IC doctor
September 11, 2019
A check-up with the IC doctor, Kevin Ruck - Season 2, ep1 - The Internal Comms Podcast.
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.
Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.
Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.
Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.
Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.
Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.
Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.
Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.
Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.
Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.