The Internal Comms Podcast
Season 3 Episode 1 - The cheerleader for IC
During Seasons One and Two we covered a lot of ground in IC and beyond. As we begin Season Three, brace yourself for more fascinating insights as we delve into the very heart of communications.
This episode sees Katie chat with the voice of IC himself, Chuck Gose.
Chuck is the founder of ICology, the ground-breaking podcast that, since 2015, has given IC pros a global platform to share experiences and insights.
He’s been in comms for 20 years, including time with Rolls-Royce and General Motors, and he’s certainly learned a lot about himself and the profession in that time. He is now Strategic Advisor at Social Chorus.
Join them as they discuss the digital landscape, what channels and platforms to focus on, what “commsplaining” is and why we should stop it.
Those who have listened to Chuck’s podcasts know his enthusiasm for IC is infectious and during his chat with Katie he spells out why he’s a cheerleader for the industry.
Tune in for some no-nonsense advice that is sure to chime with many communicators.
To find out more about IC and AB’s work, subscribe to our monthly newsletter, AB Thinks.
What attracted him to the world of internal comms and why he flipped the script from external to internal comms at General Motors [5:06]
The impact of moving his desk to the manufacturing floor [8:19]
If employees are asking the question, the question should be asked [9:50]
Digital IC today: there are not too many channels, just so many opportunities [12:50]
Communicators have a responsibility to build bridges and connect [14:44]
Have fun with your channels [15:05]
Encouraging communicators to experiment [18:00]
Are we using our reach as communicators? [18:44]
Leveraging social networks [20:30]
Communicators should facilitate conversation and provide platforms that allow others to communicate [21:23]
Building a career in internal comms – “There are CCOs of very large organisations that have only had an internal comms background” [24:16]
Be prepared to suck early on: Chuck’s advice on starting a podcast: [27:21]
“I want internal communicators to be proud of who they are” [31:57]
“There truly are stories everywhere and everyone has a story” [34:44]
The idea behind “Culture, Comms and Cocktails” [37:10]
Why he’s “a big internal comms cheerleader, minus the costume and the pom poms” [39:24]
“Commsplaining” and why we should stop doing it [44:02]
“We haven’t even really started to scratch the surface of the true impact that quality and creative internal comms can have on business” [48:49]
Don’t just be the communicator: be a problem solver [49:52]
What advice would you give to a younger version of yourself? [51:44]
Which book is essential reading for all communicators? [54:24]
What would you do tomorrow if you knew you could not fail? [56:17]
What phrase would you put on a billboard? [1:02]
Links from this episode
Connect with Chuck on Twitter
Check out SocialChorus
Find out more about The Design of Everyday Things by Don Norman
Check out his dream interviewee, reporter Steve Hartman
Season 3 Episode 2 - State of the Sector
February 19, 2020
Episode 02 - State of the Sector, Kevin McDougall and Andy Macleod - Season 3, ep2 - The Internal Comms Podcast.
Season 3 Episode 1 - The cheerleader for IC
February 5, 2020
Episode 01 - The cheerleader for IC, Chuck Gose - Season 3, ep1 - The Internal Comms Podcast.
The highlight reel – nuggets of wisdom from Season 1 and 2 of The IC Podcast
January 29, 2020
In this special compilation of The Internal Comms Podcast, Katie pulls together her favourite clips from both seasons – recapping conversations that have really resonated as well as those that have provided those all-important lightbulb moments.
Episode 08 - Advocacy in action
December 18, 2019
Episode 08 - Advocacy in action, Keith Lewis - Season 2, ep8 - The Internal Comms Podcast.
Episode 07 - The appliance of neuroscience
December 4, 2019
Episode 07 - The appliance of neuroscience, Hilary Scarlett - Season 2, ep7 - The Internal Comms Podcast.
Episode 06 - Editing organisations
November 20, 2019
Episode 06 - Editing organisations, Mike Klein - Season 2, ep6 - The Internal Comms Podcast.
Episode 05 - Black Belt Thinking
November 6, 2019
Episode 05 - Black Belt Thinking, Sue Dewhurst and Liam FitzPatrick - Season 2, ep5 - The Internal Comms Podcast.
Episode 04 - A Passage to India
October 23, 2019
Episode 04 - A Passage to India, Mark Hannant - Season 2, ep4 - The Internal Comms Podcast.
Episode 03 - The Power of Two
October 8, 2019
Episode 03 - The Power Of Two, Claire Hyde and Louise Wadman - Season 2, ep3 - The Internal Comms Podcast.
Episode 02 - How to start a movement
September 24, 2019
Episode 02 - How to start a movement, Nita Clarke - Season 2, ep2 - The Internal Comms Podcast.
Episode 01 - A check-up with the IC doctor
September 11, 2019
A check-up with the IC doctor, Kevin Ruck - Season 2, ep1 - The Internal Comms Podcast.
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.
Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.
Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.
Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.
Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.
Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.
Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.
Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.
Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.
Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.