Bespoke IC workshops 

Are you keen to learn a new skill, boost your confidence or find fresh inspiration? Our new workshops help IC professionals learn in small, supportive groups. Book now to receive a 10% early bird discount. 

Wednesday 11 September
1pm-5pm
Gemini House, Bermondsey St, SE1

Strategy and planning
Why attend: This workshop will build your confidence and give you greater purpose and focus. Learn new tools and techniques to align your IC efforts to your organisation’s priorities and truly engage audiences.

What you’ll learn: How and why you need to define your purpose within your organisation. The IC sweet spot – bridging the gap between business priorities and audience preferences. Creating plans that turn theory in to practice.

Wednesday 25 September
1pm-5pm
Gemini House, Bermondsey St, SE1

Channels and platforms
Why attend: This workshop will help you build a suite of modern channels that reach the right people in the right way.

What you’ll learn: How and why you need to build a channel map. Delivering the human touch in a digital workplace. Recognising your audience as consumers. Off-the-shelf solutions to take you from good to great.

Wednesday 9 October
1pm-5pm
Gemini House, Bermondsey St, SE1

Content with purpose
Why attend: Plan, research and create bolder, braver content that aligns with your organisation’s goals and truly resonates with your audiences.

What you’ll learn: How and why you should create a content with purpose framework. The power of emotive storytelling in a corporate world. How to run an effective IC newsroom. Repurposing content.

Wednesday 23 October
1pm-5pm
Gemini House, Bermondsey St, SE1

Impact and measurement
Why attend: Demonstrate the value of your communication efforts with tools and techniques that enable you to use data more effectively and develop fresh insights. 


What you’ll learn: Why a measurement framework is an essential component of any IC function. The measurement value chain. Measurement tools and techniques. Using data and insight to build a business case for IC.