Purplebricks
Purplebricks has revolutionised the way people buy and sell their homes. During a period of rapid growth, the company wanted a fast, innovative way of keeping their people connected.
Mobile first
Our solution was MyPB – an app delivering multimedia news to mobile devices. But we had to act fast. The client needed the app built, tested and launched within weeks.
Connecting people
Within three months of launch, 40% of the organisation was using MyPB. Users receive instant news alerts, plus they can engage in two-way conversations about the business.
Leadership communication
Leaders post video messages even when travelling abroad to keep the company updated. MyPB means they can reach everyone, everywhere, quickly and easily.
Desk-based employees
The app is mirrored on a website, viewed from any laptop or PC, giving desk-based employees an alternative to using their mobile phones.
Analytics drives decision-making
Real-time analytics take the guesswork out of who is reading what and means the communications team can make faster, more informed editorial decisions.
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