download Acid Test

Download your free guide to Acid Test. It explains more about this unique knowledge audit and includes case studies and client testimonials.

download When two worlds collide

Are we exploiting the benefits of the closer union of internal and external communications? We surveyed the IC community to find out.

download Good thinking Guide No. 1

Make a positive impact from day one in your new job in internal communications. Need some ideas? Our booklet has 22 of them.

download Good thinking Guide No. 2

Does measurement really matter? At AB, we’re big supporters of making measurement count in internal communications.

Best in class (and PJs)

Forget the Oscars, the real red carpet event of the season was the Institute of Internal Communication awards. More...
29th September 2020

Cross cultural comms

The Internal Comms Podcast is now in its fourth season – and to kick it off Katie sat down...
24th September 2020

Latest Tweets

Those working in certain fields are more susceptible to #ImposterSyndrome. Tune in to #TheICPodcast for expert @ValerieYoung's advice on tackling feelings of self-doubt...and a little bit of reassurance that you're not alone!
Some fascinating learnings here about #communication and #leadership in times of #crisis. Flatter hierarchies, quicker decision-making, rapid experimentation and tolerance of experimental failure helped leaders deliver a successful Covid-19 response:
Are you building a strategy, channel or content plan for 2021? Do you want to breakdown barriers to understanding and make sense of your audiences' evolving needs? Get in touch for a free, informal conversation about how AB's Acid Test audit can help:

Latest Tweets

"So how can you get engaged and stay engaged when all you really want to do is stay in your PJ’s all day? Your best approach has to do with how you think, how you spend your time, and who you’re with." A useful read for those feeling a bit too Mondayish:
New on the blog: tips for tacking #ImposterSyndrome from the brilliant @ValerieYoung, author of The Secret Thoughts of Successful Women: Why Capable People Suffer from Imposter Syndrome and How to Thrive in Spite of it.

Driving change

Storytelling is at the heart of what we do – here writer Oliver Frankham explains how he covered a...
1st September 2020

The Internal Comms Podcast – Step-By-Step

As Season 3 of The Internal Comms Podcast draws to a close, AB’s podcast team pulls back the curtain...
AB Thinks
17th August 2020

Being brave

I’ve always had a love/hate relationship with my star sign. Whether or not you’re a ‘believer’, characteristics supposedly dictated...
12th August 2020

Tech savvy – top tips from digital expert Frank Wolf

Now more than ever, technology is at the heart of employee experience. Frank Wolf believes it’s time to take...
22nd October 2020

If you want to persuade, learn how to listen

When I’m asked to give talks on internal communication, I like to leave the last line to Calvin Coolidge,...
23rd July 2020

Our survey says – insights from the State of the Sector 2020

In Season Three, Episode Two of The Internal Comms Podcast, Katie Macaulay was joined by two new directors at...
27th February 2020

Joining the dots – State of the Sector

Katie Macaulay breaks down the stats from the State of the Sector report into a simple graphic to illustrate...
27th February 2020