download Acid Test

Download your free guide to Acid Test. It explains more about this unique knowledge audit and includes case studies and client testimonials.

download When two worlds collide

Are we exploiting the benefits of the closer union of internal and external communications? We surveyed the IC community to find out.

download Good thinking Guide No. 1

Make a positive impact from day one in your new job in internal communications. Need some ideas? Our booklet has 22 of them.

download Good thinking Guide No. 2

Does measurement really matter? At AB, we’re big supporters of making measurement count in internal communications.

Farewell to an internal comms pioneer

Tony Buckley, 1932-2021 Internal communication has lost a true pioneer of the profession with the sad passing of Tony...
AB Thinks
AB Thinks
16th June 2021

Turn down the noise to turn up the volume

Remember those pre-Covid days of being crammed into a small room with far too many people, loud music thumping...
9th June 2021

Latest Tweets

AB – The Communications Specialists
AB – The Communications Specialists @abthinks
👏💙 t.co/65opupGtQD
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
So proud to be celebrating tonight with our friends @TfL 🥳 t.co/HzJjaMzMaz
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
This striking image was captured by AB's in-house photographer @JoelMFord and art directed by @ChristianKett. Their central idea was to convey a theme of 'care'. Kamran’s pictures were not originally slated to feature on the front cover, but the heart pose was an instant hit! t.co/kFHTXCRPZe

A new era for accessibility

In the world of IC, ‘accessible’ can be a bit of a buzzword, taken to mean, ‘Can my reader...
28th January 2021

Latest Tweets

AB – The Communications Specialists
AB – The Communications Specialists @abthinks
We're in the running for Best Image this evening at #IoICAwards2021. The AB team are incredibly proud of this entry captured for @TfL employee magazine, Upfront. Below you can see Kamran Masood, a bus station supervisor whose smile reaches his eyes even while wearing a mask❤️ t.co/6OKFVnBvzU
Katie Macaulay
AB – The Communications Specialists retweeted
Katie Macaulay @Katie__Macaulay
"Podcasts are the consumer behaviour enterprises can actually mirror," says Brian Landau, CEO at @JoinVennly. For anyone wanting to reach employees with today's fastest-growing medium, this is a masterclass in how to do it! My thanks to @bdlandau. #internalcomms #podcast #HR t.co/02ktKUokDF
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
Congratulations to everyone who has been shortlisted for the #IoICAwards2021 we look forward to connecting with our IC friends across the industry this evening - see you all there!🥳 t.co/oFW8Xkpysz

The IC audio revolution (that’s been around for a while)

“Top-down, formal, banal — corporate comms remains mired in a 1950s way of speaking,“ writes Danny Skipton, Managing Editor...
30th June 2021

Turn down the noise to turn up the volume

Remember those pre-Covid days of being crammed into a small room with far too many people, loud music thumping...
9th June 2021

Engaging hearts and minds: tips from business storyteller Gabrielle Dolan

Katie Macaulay’s guest on episode 42 of The Internal Comms Podcast was business storytelling specialist Gabrielle Dolan, who conducted an...
AB Thinks
AB Thinks
23rd February 2021

Tech savvy – top tips from digital expert Frank Wolf

Now more than ever, technology is at the heart of employee experience. Frank Wolf believes it’s time to take...
AB Thinks
AB Thinks
22nd October 2020

If you want to persuade, learn how to listen

When I’m asked to give talks on internal communication, I like to leave the last line to Calvin Coolidge,...
23rd July 2020

Our survey says – insights from the State of the Sector 2020

In Season Three, Episode Two of The Internal Comms Podcast, Katie Macaulay was joined by two new directors at...
AB Thinks
AB Thinks
27th February 2020

Joining the dots – State of the Sector

Katie Macaulay breaks down the stats from the State of the Sector report into a simple graphic to illustrate...
27th February 2020