download Acid Test

Download your free guide to Acid Test. It explains more about this unique knowledge audit and includes case studies and client testimonials.

download When two worlds collide

Are we exploiting the benefits of the closer union of internal and external communications? We surveyed the IC community to find out.

download Good thinking Guide No. 1

Make a positive impact from day one in your new job in internal communications. Need some ideas? Our booklet has 22 of them.

download Good thinking Guide No. 2

Does measurement really matter? At AB, we’re big supporters of making measurement count in internal communications.

What can organisations learn from festival season?

It was hard to miss the epic return of Glastonbury Festival this year. The event is heralded as one...
5th July 2022
5th July 2022

Let empathy lead the way with your frontline colleagues

In the final episode of season 7 of The Internal Comms Podcast, Remote but not unreachable, host Katie Macaulay...
28th June 2022

Latest Tweets

AB – The Communications Specialists
AB – The Communications Specialists @abthinks
Our Head of Content, Miles Kendall serves up three lessons IC can learn from content marketing in his first blog on AB Thinks: t.co/A43li0AQ8Z
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
What can we learn from the @Lionesses? Read about how embellished #football kit #design and elevating the brand of women’s football is catching attention on and off the field to see advancements in the sport in its entirety. #euro2022 t.co/XBwNueDGgm
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
As we near the end of #plasticfreeJuly at AB we have been reflecting on how we’ve evolved our operations. Find out how we help clients to continue making an impact with their workforce, but not on the environment. t.co/35PIXAopmv

A new era for accessibility

In the world of IC, ‘accessible’ can be a bit of a buzzword, taken to mean, ‘Can my reader...
28th January 2021

Latest Tweets

AB – The Communications Specialists
AB – The Communications Specialists @abthinks
A couple of weeks ago, we wrapped up Season 7 of #TheICPodcast! There are now a whopping 65 episodes of The IC Podcast out there in the podcast-verse. Read the top sound bites from this season here: t.co/bafUwUiuV3
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
We sat down with our colleagues Gaby T and Laura A who share their experiences #volunteering, what they learned and how they applied those experiences at work. #givingback #youthskills t.co/ktbsVfli3y
AB – The Communications Specialists
AB – The Communications Specialists @abthinks
The good news keeps flying in on this great Tuesday at AB. The inimitable @Katie__Macaulay has been shortlisted for a Class Win at the #IoICAwards22 as Internal Communicator of the Year. We can't think of a better candidate😉. Congratulations Katie!🎉 t.co/TLWG1a7jF1

Three things IC professionals can learn from the world of content marketing

There are almost as many routes into internal comms as there are IC practitioners. Overall, it’s a good thing...
5th August 2022

‘Tis the season for lazy comms

As we wind down for our four-day weekend in celebration of Easter, we’re hopping with egg-citement. We can’t wait...
14th April 2022

The Beatles can teach us more than just brilliant music

John is late, as usual. George yawns, and Ringo looks on lethargically. Paul is strumming the guitar. George joins...
11th April 2022

Tech savvy – top tips from digital expert Frank Wolf

Now more than ever, technology is at the heart of employee experience. Frank Wolf believes it’s time to take...
AB Thinks
AB Thinks
22nd October 2020

If you want to persuade, learn how to listen

When I’m asked to give talks on internal communication, I like to leave the last line to Calvin Coolidge,...
23rd July 2020

Our survey says – insights from the State of the Sector 2020

In Season Three, Episode Two of The Internal Comms Podcast, Katie Macaulay was joined by two new directors at...
AB Thinks
AB Thinks
27th February 2020

Joining the dots – State of the Sector

Katie Macaulay breaks down the stats from the State of the Sector report into a simple graphic to illustrate...
27th February 2020