Privacy Statement

AB knows that the security of your private information is an important concern. We take the protection of your personal data very seriously and want to make it clear to you what we do with that data.

Our privacy statement will inform you about our security measures. Be aware that constant development of the internet requires occasional adjustments to our privacy statement. We retain the right to make changes when necessary.


The data we collect

Data may be stored for backup purposes when you access our website. This data may include the name of your internet service provider, the website that you used to link to our site, the websites that you visit from our site and your IP address. This data could possibly lead to your identification, but we do not use it to do so.

We collect personal data only when you provide it to us through registration, completion of forms or emails, as part of an order for products or services, inquiries or requests for materials and similar situations in which you have chosen to provide the information.

We do use the data from time to time for statistical purposes, but maintain the anonymity of each individual user so the person can’t be identified. In cases when personal data is provided to others to offer you products or services you have requested, or for other purposes you have authorised, we rely on technical and organisational means to assure that applicable data security regulations are followed.


How is the data collected?

If you use the AB website or open our emails, we may obtain certain information by automated means, such as browser cookies, Flash Cookies, web beacons, device identifiers, server logs, and other technologies. The information that we obtain in this manner may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with the AB website (such as the site pages you visit, links you click and features that you use), the pages that led or referred you to us, dates and times of access our website and other information about your use of the AB website.


And how is it protected?

The database and its contents remain at our company and stay with data processors or servers acting on our behalf and responsible to us. Your personal data will not be passed on by us or by our agents for use by third parties in any form whatsoever, unless we have obtained your consent, or we are required to do so by law.

We will retain control of, and responsibility for the use of, any personal data you disclose to us. Some of this data may be stored or processed in computers located in other jurisdictions, such as the United States, whose data protection laws may differ from the jurisdiction in which you live. In such cases, we will ensure that appropriate protections are in place to require the data processor in that country to maintain protections on your personal data that are equivalent to those that apply in the country in which you live.


What we do with your personal data

The personal data we collect from you will only be used for the purpose of supplying you with the requested products or services or for other purposes for which you have given your consent, except where otherwise provided by law.

We may other data we obtain on the AB website to personalise your experience, provide and market our services to you, respond to your requests or enquiries, send you communications if you sign up to receive them, contact you about surveys or market research, evaluate and improve our business, analyse our services, manage our communications, perform data analysis or market research, or for auditing and other internal functions.


Reviewing, amending or removing your data

You have the right to review and amend any personal data stored in our system if you believe it may be out of date or incorrect. You also have the right at any time to withdraw your consent to the use of your personal data in the future.

To do so, simply contact the Data Protection Officer at the address below.


How long we retain your personal data

We only retain personal data for as long as is necessary for us to render a service you have requested or to which you have given your consent, except where otherwise provided by law.



Cookies are small text files that are stored in the visitor’s local browser cache. Using such cookies it is possible to recognise the visitor’s browser in order to optimise the website and simplify its use. Data collected via cookies will not be used to determine your personal identity.

Most browsers are set up to accept these cookies automatically. You can deactivate the storing of cookies or adjust your browser to inform you before the cookie is stored on your computer.


Cookies used on this website

Google Analytics

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.

Based on your prior consent, Google will analyse your use of our website on our behalf. The information collected by Google in connection with your use of our website (e.g. the referring website, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The results will then be made available to us in an anonymised form. In this process, your usage data will not be connected to your full IP address. Google is certified under the EU-US Privacy Shield, which ensures an adequate level of data protection with respect to the processing of data by Google in the US.

You may withdraw your consent to the use of web analysis at any time either by downloading and installing the Google Browser Plugin or by managing your consents in your browser settings. Both options will prevent the use of web analysis only if you use the browser on which you installed the plugin and if you do not delete the opt-out Cookie.

For further information on Google Analytics please refer to the Google Analytics Terms of Service, the Google Analytics security and privacy principles, and the Google Privacy Policy.


We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.  


AB uses technical and organisational security precautions to protect your data from accidental or deliberate manipulation, loss, destruction or access by unauthorised persons. Any personal data that is provided to AB by you will be encrypted in transit to prevent its possible misuse by third parties. Our security procedures are continuously revised based on new technological developments.


If you have any problems, questions or ideas, please contact: