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inside

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out

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Building great organisations

AB is the world’s first internal comms agency – helping organisations inform, inspire and ignite their people. For 60 years, we’ve been creating campaigns, content and change initiatives that build belief, fuel pride and drive performance.

Our services

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Campaigns and content

In today’s workplace, the competition for attention is fierce — and expectations have never been higher. Employees want content that’s as engaging, entertaining and meaningful as anything they see outside of work. That’s our speciality. We create insight-driven campaigns and content that keep your channels buzzing — using every format, from film and audio to animation and print, to inform, inspire and connect.

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Communication audits

How do you know if your channels and content are really working? Effective internal communication isn’t built on intuition — it’s built on evidence. Our channel and content audits combine hard data with real employee insight to reveal what’s landing, what’s missing and why. The result? Clear, evidence-based recommendations to help you plan with confidence and deliver measurable impact.

Leading change is tough — until you have the right story. You can have the plan, the strategy and the timeline — but nothing changes without understanding and belief. That’s where we come in. Let’s help you turn your change programme into a movement — crafting a clear, compelling narrative that brings your strategy to life, sparks conversation, builds belief and, ultimately, drives action.

Supporting change and transformation

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A surprising number of organisations do not have an internal comms strategy. But, you need clear strategic intent to earn the respect of your leaders, secure a useful budget and impact a meaureable impact. As the world’s first internal communications agency, we’ve spent more than 60 years devising powerful comms strategies. We know the difference between noise and nuance, between activity and impact.

Internal communication strategy

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Too many demands, too little time? IC Boost gives your team instant, flexible support. For three months (or more if you need), you’ll have access to AB’s creative specialists — ready to jump on urgent requests, planned campaigns, or resource gaps. It’s like adding extra talent to your team overnight, without the long-term commitment.

Instant IC boost

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Our clients

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“We started working with AB on a significant communications project. Their commitment and creative vision created a remarkable piece of thought leadership which has delivered incredible communications avenues for our key audiences.”

Villy Nikolaidou, Head of Global Marketing Communications, Covestro

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“From management to the creative and editorial teams, our experience with AB since they took on the contract has been exciting. The team has produced some stellar work that we’re very proud of.”

James Moutford, Business Partner – Employee Communications and Engagement, Transport for London

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"AB has worked alongside Royal Mail for more than six years - but they don’t rest on their laurels. They always strive to better their service, are innovative and dare to give us something new."

Paul Smith, Channels Manager,
Royal Mail

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IC experts

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The internal comms podcast

Get AB Thinks delivered to your inbox each month

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Career development

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We have created the most comprehensive on-demand learning programme for internal comms professionals.

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Award-winning work

We win awards for our work every year – that’s over forty in the last four years alone.

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