AB Thinks  →  20th August 2019

How to create scroll-stopping video

AB Thinks

Designer Jess Foley and editor Jennifer Hardwick put together their top tips for making an engaging social video.

On average we spend 2 hours and 24 minutes each day on social media.* And, as we scroll through our social feed, it’s often a video that stops us in our tracks.

It’s pretty simple to explain why – we’re visual creatures. About 95 per cent of information transmitted to the brain is visual. If you’re trying to break through the digital noise, the ability to make social media video is a must.

But how do you make it have impact and be shareable? Especially, given that by 2020 Cisco predicts there will be close to 1 million minutes of video crossing the internet per second.

Jess and Jen show you how…


*How Much Time Do People Spend Connected to Media in 2019? [Infographic]