AB Thinks  →  27th July 2018

Top ten summer reads for communicators

There is always a pile of books on my bedside table that have been highly recommended by colleagues and clients but which – to my shame – remain unread.

As I head off on a two-week holiday, it is time to make some weighty decisions about which ones I will squeeze into my suitcase.

If you’re considering what books to take to the beach this summer, here are my top ten recommendations.

One Plus One Equals Three – a masterclass in creative thinkingDave Trott

Why? Brilliant storytelling and useful advice for thinking differently.

Black Box Thinking, Matthew Syed

Why? A convincing argument for why we need to embrace failure to become more successful.

Tribes, Seth Godin

Why? Because, today anyone can start a movement.

Nudge, Richard Thaler and Cass Sunstein

Why? Learn how no choice is ever presented to us in a neutral way.

Start With Why, Simon Sinek

Why? To be successful, your organisation first needs to be clear about why it exists and why anyone should care.

Tools of Titans, Tim Ferriss

Why? A bible of the tactics and techniques from renowned individuals.

Building a Story Brand, Donald Miller

Why? A practical guide to creating a better story about your business.

Stories for Work: The Essential Guide to Business Storytelling, Gabrielle Dolan

Why? Practical advice based on advising corporates on their storytelling.

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results, Gary Keller and Jay Papasan

Why? These authors will convince you of the one thing you can do to make everything easier or unnecessary.

Made To Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath  

Why? The power of finding the core of an idea.

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