Acid Test


Not another communications audit

If your company is to survive in today’s unpredictable times, it must keep on its toes. That means constantly re-evaluating whether there’s a better way to do business and adapting your strategy to meet the needs of a changing world.

The problem is, that can be the quickest route to strategic misalignment. And that means a confused, frustrated and inefficient workforce, which can undo all the good work.

That’s where the AB Acid Test Audit comes in.

What is Acid Test?

The AB Acid Test Audit is a proven method of measuring – and fixing – strategic misalignment inside organisations. It’s a tool for building better understanding at all levels.

Unlike most communication audits that assess messages and content, Acid Test measures understanding. Our consultants don’t evaluate what people say they know, but what they know.

What is Acid Test?

The AB Acid Test Audit is a proven method of measuring – and fixing – strategic misalignment inside organisations. It’s a tool for building better understanding at all levels.

Unlike most communication audits that assess messages and content, Acid Test measures understanding. Our consultants don’t evaluate what people say they know, but what they know.

How does it work?

Qualitative research is carried out by consultants in face-to-face interviews.

We start by interviewing your CEO and every member of their senior team. Then we speak to a representative sample of your workforce at all levels.

The method is a message – it tells your people the organisation cares and is listening to what they have to say.

What’s the benefit?

Acid Test gives you more than data. It delivers genuine insight.

Our consultants make a series of practical recommendations, which form the basis of your new, insights-driven communication strategy.

We diagnose the causes of poor communication and engagement with your business strategy and identify good practice – where communication is at its best and understanding is high.

At the end, we give you a practical plan of action with plenty of quick wins to improve communication. And our consultants pop back later – free-of-charge – to check how you’re progressing.

What’s the benefit?

Acid Test gives you more than data. It delivers genuine insight.

Our consultants make a series of practical recommendations, which form the basis of your new, insights-driven communication strategy.

We diagnose the causes of poor communication and engagement with your business strategy and identify good practice – where communication is at its best and understanding is high.

At the end, we give you a practical plan of action with plenty of quick wins to improve communication. And our consultants pop back later – free-of-charge – to check how you’re progressing.

Acid Test Lite

This slimmed-down version concentrates on the inner workings of your internal and external communications function – we apply exactly the same process to assess how strategically aligned your communicators are.

Our consultants assess understanding of your organisation’s business strategy and goals. And we identify your communicators’ vision, and highlight the threats and opportunities to better alignment and collaboration across communication teams.

Speak to us

The British Red Cross, HSBC, the Post Office, Veolia and many more have used Acid Test as the cornerstone of their communication strategies.

For more information, email daniel.lambie@abcomm.co.uk

Speak to us

The British Red Cross, HSBC, the Post Office, Veolia and many more have used Acid Test as the cornerstone of their communication strategies.

For more information, email daniel.lambie@abcomm.co.uk