Arriva Rail
London

Arriva Rail London carries more than 520,000 passengers across six mainline routes each year.
Our challenge was to communicate with its 1,500 employees – especially those running frontline operations.

The challenge

Research showed the company’s printed internal newsletter, Exchange, was a core channel. However, our client felt it could work harder to inform, unite and inspire this mobile and disparate workforce.

The challenge

Research showed the company’s printed internal newsletter, Exchange, was a core channel. However, our client felt it could work harder to inform, unite and inspire this mobile and disparate workforce.

Clear objectives

We began by setting three measureable objectives for the title. Integral to its success would be credibility – Exchange had to be a true, authentic reflection of working in frontline operations.

Storytelling

Because Exchange is a printed magazine, our editorial strategy was not to
break the news but tell the story behind the headline. Exchange brings
personal stories to life – allowing people and personalities to shine.

Emotive design

Our in-house photographers spend their time capturing powerful, emotive images of employees in their everyday work environments. Our designers bring everything together to create a highly accessible, engaging read.

Emotive design

Our in-house photographers spend their time capturing powerful, emotive images of employees in their everyday work environments. Our designers bring everything together to create a highly accessible, engaging read.

Return on investment

The new-look Exchange is already proving its worth. In a recent survey,
 64% of respondents strongly agreed Exchange helps them feel informed
about what’s happening across the business.

Award-winning

Exchange has just won an Award of Excellence from the Institute of Internal Communication. The judges praised our “clear rationale, reflecting reader feedback, and clearly linking to engagement drivers – building line of sight between roles and the bigger picture.”

Award-winning

Exchange has just won an Award of Excellence from the Institute of Internal Communication. The judges praised our “clear rationale, reflecting reader feedback, and clearly linking to engagement drivers – building line of sight between roles and the bigger picture.”

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