Post Office
Post Office is undergoing significant transformation – described as one of the biggest turnaround stories of the decade. It carries out 47 million transactions and serves 17 million customers each week in more than 11,000 branches.
![](https://abcomm.co.uk/wp-content/uploads/2017/12/2ce5f13328c5e7299147c8feed8d7f2f595f29b4.png)
AB and Post Office
We began working with Post Office in 2007. We’ve delivered a wide range of projects including One – an innovative channel suite that breaks down traditional barriers between internal and external communication.
![](https://abcomm.co.uk/wp-content/uploads/2017/12/59fa55488334875596218f75d42b939eafeabb7a.png)
Insight and research
Our work kicked-off with the AB Acid Test Audit – tailored, qualitative research that taps into the mind of the workforce. This gave Post Office the backbone of a new communications and engagement strategy.
![](https://abcomm.co.uk/wp-content/uploads/2017/12/cc03e1023b304ca44ebb7e2dde2b289ba036e873.png)
Content
Wow magazine and its sister website was designed for a predominately female workforce aged 30-55 and won the Gold Award from the Institute of Internal Communication for Best Employee Publication in 2014.
Digital
We built and maintain runapostoffice.co.uk – the Rightmove for anyone looking to run a post office. Following a major review of the site’s analytics, our digital team is now upgrading every aspect of the site.
![](https://abcomm.co.uk/wp-content/uploads/2017/12/Post-Office-Poster.jpg)
![](https://abcomm.co.uk/wp-content/uploads/2017/12/PO-one.jpg)
Measurement
Five months into the launch of One, more than 70% of the audience had subscribed to the weekly email – 10,000 employees, postmasters and suppliers – far exceeding its initial target.