AB Thinks  →  26th July 2018

Record-breaking award run continues

AB Thinks

We are celebrating as we continue our record-breaking run as most awarded internal communications agency with another 13 Awards of Excellence from the Institute of Internal Communications (IoIC).

The announcement from the Institute brings our total awards haul to more than 60 over the past five years alone.

AB is the UK’s longest established internal communications agency and has consistently won awards every year since it was founded in 1964.

We specialise in designing communications for large, dispersed workforces and complex organisations undergoing change. This year, the IoIC judges recognised our work with Royal Mail, Transport for London, Hitachi Rail, KPMG and  new clients – Arriva Rail.

AB’s managing director, Katie Macaulay, said: “The secret to producing award-winning work is having a trusted partnership with clients where we push boundaries and innovate together.

“Win or lose, we use the feedback from judges to continuously improve what we do. Over the years, having our work peer-reviewed by judges has become one of the many ways we evaluate our success.”

We’ve received Awards of Excellence for:

Best single campaign
Delivering Christmas for Royal Mail

Best newspaper/newsletter
Informative and Relevant for Royal Mail

Best news magazine (print)

  • Fun, friendly and straight talking Fusion for Hitachi Rail Europe
  • Building Trust for Transport for London

Best new or relaunched publication (print)
Platform for progress Exchange for Arriva Rail London

Best design – print channels
Engaging and Connecting Fusion for Hitachi Rail Europe

Best design – digital channels

  • PUR Market study for Covestro
  • Delivering globally for KPMG

Best illustration
Visual thought leadership for Covestro

Best writing – print channels
International Women’s Day for Transport for London

Best storytelling
Bold storytelling to inspire the next generation Fusion for Hitachi Rail Europe

Best designer

  • Neil Sweetman
  • Jess Foley

Last year, AB won 11 Awards of Excellence from the IoIC, four Class wins and a special Gold Award for Best Employee Publication. This was given to Courier, Royal Mail’s long-standing monthly newspaper read by the nation’s postmen and women.

Fingers crossed for Class wins again this year and we’ve got our eye on gold.