Managing communications in these volatile times means you need to stay ahead of the game. A good starting point is the Relevance Report.
This annual report identifies emerging topics and trends impacting society, business and communications in the coming year.
Produced by the University of Southern Californian’s Centre for Public Relations, it’s broken down in to a series of easily digestible articles from communications leaders.
‘Change management and the role of communications’ looks at how the dynamic is shifting due to market necessity and the increased role played by internal communications in driving organisational change.
Other articles include ‘cracking the code on employee communications’ and how ‘pressure is growing on CEOs to take a stand’.
Well worth dipping into.
Download the report here.