Hitachi Rail

Hitachi Rail is responsible for the Japanese bullet train. In the UK, it is replacing the nation’s entire fleet of ageing Intercity trains. AB provides clear, engaging communication to a frontline workforce rarely sat behind a desk.

AB and Hitachi Rail

Our challenge was to inform and energise a time-poor frontline audience. We created the award-winning magazine Fusion for this growing, diverse workforce of engineers, maintenance crews and office-based staff.

AB and Hitachi Rail

Our challenge was to inform and energise a time-poor frontline audience. We created the award-winning magazine Fusion for this growing, diverse workforce of engineers, maintenance crews and office-based staff.

Content

We created an editorial panel to achieve the right tone of voice and angle on each story. Our roving reporters interview employees face-to-face whenever possible to capture authentic quotes and uncover new story leads.

Design

Fusion is a lunch hour and tea break read full of colour, wit and energy. It invites employees to engage with the content in a variety of ways, using striking photography, bold typography and iconography.

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