Johnson Matthey
How do you connect with 14,000 diverse colleagues around the globe when many of them are not desk-based, and where their safety is at stake?
The challenge
Johnson Matthey is a chemicals and sustainable technologies company. AB was engaged to fully embed a new health and safety approach into the company’s day-to-day life, language and practices.
Empowering the influencers
Our approach was to find the right campaign champions, reach them through the most effective channels and empower them with a message that was ultra-clear and highly effective.
Proven success
Measurement is built into every AB project. In this case it focused on the awareness and understanding required to change behaviours. Both metrics rocketed from zero to over 70 per cent within a month, rising to more than 80 per cent.
Globally effective
The campaign was transcreated into 14 languages, ensuring imagery and messaging was engaging and culturally appropriate for each audience.
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