Royal Mail
Royal Mail is a complex organisation with a unionised workforce of 150,000 employees. The business faces demanding challenges. Its core business – delivering letters – is in decline while parcel delivery continues to grow.
AB and Royal Mail
We’ve worked with Royal Mail since 2011 providing measurement and insight, content for print and screen, social media campaigns, video and augmented reality.
On average, we manage more than 100 projects for Royal Mail every month.
Insight and research
We conduct regular interviews, focus groups, surveys and polls.
During the privatisation of Royal Mail, we ran research studies with hundreds of line managers to develop key messages at a critical time in its 500-year history.
Content
We write and design Royal Mail’s core channel – Courier – one of Europe’s biggest and oldest employee publications, with a
readership of around 200,000. 70% of survey respondents consistently identified Courier as their main source of information.
Design
Our studio creates a diverse range of materials for Royal Mail’s internal and external audiences including award programmes, web banners, posters, calendars, reports and brochures.
Digital
In 2016 we launched Insight – a digital publication designed for smartphones and computers. It helps time-poor line managers understand key business issues better and have more informed, confident conversations with their teams.
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