Transport for London
No other city is as recognised for its transport system as London. Its red buses, black cabs and Tube trains are world-renowned. TfL employs 23,000 people who run the operations for 31 million journeys made across the network every day.
AB and Transport for London
AB has a long partnership with TfL stretching back 15 years. Today, we write and design the print magazine, On The Move, and the digital publication, Upfront. We also provide research and measurement services, plus editorial training.
Insight and research
We recently researched the views of more than 1,000 frontline employees to assess the effectiveness of internal communication. This insight is helping the IC team create more relevant, timely content as well as exploring social channels.
Content
Our roving reporters are out and about across the Capital’s transport network every day – and often at night – capturing the stories that matter to frontline colleagues.
Design
London Underground has an iconic visual identity that must be handled with care. Our design work brings stories to life on screen, print and in ambient media, while respecting the parameters of one of the world’s most recognisable brands.
Photography
Our in-house photographers are trained to capture hard-to-get images that bring emotion, drama and authenticity to our storytelling.
Digital
Upfront magazine recently made the transition from print to screen. Readers are enjoying richer, multi-media content. This is part of a strategic shift towards more shareable, interactive content that can be more accurately measured.
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