top of page
AB Blue gradient background
AB A
AB Counter Blue Small
AB B
AB Counter Blue

from the

inside

Royal Mail Employees
Royal Mail Logo
Image of man sat at table
Lego Logo
Image of three KMPG employees
KPMG Logo

out

TFL Colleague
TFL Logo

Building great organisations

AB is the world’s first internal comms agency – helping organisations inform, inspire and ignite their people. For 60 years, we’ve been creating campaigns, content and change initiatives that build belief, fuel pride and drive performance.

Our services

outline of face surrounded by dark blue
AB Counter purple
AB Counter Turquoise
AB Counter Pink
AB Counter Blue
AB Counter Rose Pink
AB Counter Rose Pink
AB Counter Blue
outline of face surrounded by dark blue

Campaigns and content

In today’s workplace, the competition for attention is fierce — and expectations have never been higher. Employees want content that’s as engaging, entertaining and meaningful as anything they see outside of work. That’s our speciality. We create insight-driven campaigns and content that keep your channels buzzing — using every format, from film and audio to animation and print, to inform, inspire and connect.

image of blue headphones
AB Counter Purple Blue
AB Counter Pink
AB Counter Blue
AB Counter Blue
AB Counter Light Blye
AB Counter Purple Blue
AB Counter Blue
AB Counter Pink
AB Counter Light Blue
AB Counter Blue
AB Icon Overlay

Communication audits

How do you know if your channels and content are really working? Effective internal communication isn’t built on intuition — it’s built on evidence. Our channel and content audits combine hard data with real employee insight to reveal what’s landing, what’s missing and why. The result? Clear, evidence-based recommendations to help you plan with confidence and deliver measurable impact.

Leading change is tough — until you have the right story. You can have the plan, the strategy and the timeline — but nothing changes without understanding and belief. That’s where we come in. Let’s help you turn your change programme into a movement — crafting a clear, compelling narrative that brings your strategy to life, sparks conversation, builds belief and, ultimately, drives action.

Supporting change and transformation

AB Counter Pink
AB Counter Light Blue
AB Counter Rose Pink
AB Counter Blue
AB Counter Purple Blue
AB Counter Light Blue
AB Butterfly

A surprising number of organisations do not have an internal comms strategy. But, you need clear strategic intent to earn the respect of your leaders, secure a useful budget and impact a meaureable impact. As the world’s first internal communications agency, we’ve spent more than 60 years devising powerful comms strategies. We know the difference between noise and nuance, between activity and impact.

Internal communication strategy

AB Counter Blue
AB Counter Blue
AB Counter Light Blue
AB Counter Pink
AB Counter Blue
AB Counter Blue
AB Services Line

Too many demands, too little time? IC Boost gives your team instant, flexible support. For three months (or more if you need), you’ll have access to AB’s creative specialists — ready to jump on urgent requests, planned campaigns, or resource gaps. It’s like adding extra talent to your team overnight, without the long-term commitment.

Instant IC boost

AB Services World
AB Counter Blue
AB Counter Light Blue
AB Counter Pink
AB Counter Rose Pink
AB rocket
AB UFO

Our clients

Transport For London Logo
Lego Logo
Network Rail Logo
Kimberly-Clark Logo
Hitatchi Logo
Kingfisher Logo
Keolis Amey Docklands Logo
Spirax Group Logo
National Highways logo
KPMG Logo

All the work AB has done on getting to this point, the materials, animations, design etc has been faultless

Strategic campaigns and planning lead at Royal Mail

scroller.png
rm1.png

I found working with AB so very easy. They demonstrated great curiosity by seeking to understand exactly what our newly formed team wanted to achieve, and how we needed to be perceived by stakeholders

Senior Manager, the LEGO Group

scroller2.png
lego1.png

Working with AB on the campaign to reopen the refreshed seventh floor of our head office building was a great experience. The team brought fresh and creative ideas to the table

Communications Executive, Transport for London

scroller3.png
tfl1.png

IC experts

A smiling man in blue shirt
Smiling business mad in suit
Cindy Crescenzo Headshot
Shil Shanghavi
Image of smiling woman
seth godin headshot
SandersonHeadshot

The internal comms podcast

Get AB Thinks delivered to your inbox each month

AB Counter Light Blue
AB Counter purple
AB Counter purple
AB Counter Pink
AB Work on Mobiles

Career development

Internal Comms Masterclass logo

We have created the most comprehensive on-demand learning programme for internal comms professionals.

Institute of Internal Communication Logo
CIPR Inside Logo
Internal Communication and Engagement Awards Logo
Alliance of Independent Agencies Logo

Award-winning work

We win awards for our work every year, including forty in the last four years alone.

bottom of page