Post Office
Post Office is undergoing significant transformation – described as one of the biggest turnaround stories of the decade. It carries out 47 million transactions and serves 17 million customers each week in more than 11,000 branches.
AB and Post Office
We began working with Post Office in 2007. We’ve delivered a wide range of projects including One – an innovative channel suite that breaks down traditional barriers between internal and external communication.
Insight and research
Our work kicked-off with the AB Acid Test Audit – tailored, qualitative research that taps into the mind of the workforce. This gave Post Office the backbone of a new communications and engagement strategy.
Content
Wow magazine and its sister website was designed for a predominately female workforce aged 30-55 and won the Gold Award from the Institute of Internal Communication for Best Employee Publication in 2014.
Digital
We built and maintain runapostoffice.co.uk – the Rightmove for anyone looking to run a post office. Following a major review of the site’s analytics, our digital team is now upgrading every aspect of the site.
Measurement
Five months into the launch of One, more than 70% of the audience had subscribed to the weekly email – 10,000 employees, postmasters and suppliers – far exceeding its initial target.
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