The Internal Comms Podcast
Episode 04 – What it means to be the voice of IC
The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC celebrates its 70th year.
In episode four, Katie speaks with the person leading the IoIC today – chief executive, Jennifer Sproul.
Jennifer first joined the IoIC in 2015 as Head of Commercial and became CEO a year later. New to the world of IC, she’d spent her career until that point in market research. But during her short time at the IoIC, membership is up, participation in events and training has increased, and members now have The Voice – a new channel dedicated to IC news and insights both in print and online.
Katie and Jennifer discuss the history of the IoIC, the relevance of bodies associations in the social media age and what it means to be the voice of the IC industry.
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Jennifer’s first impressions of IC [03:00]
‘I have to be the bridge between the two sides’. Using past experience to get beneath the surface of IC and interrogating the business [5:30]
‘We spend a lot of time talking about measurement in IC. But we haven’t really understood what that means and how you craft that.’ [7.10]
How to get insight and convince people [8.20]
‘If you can’t put a strategy on one side of A4, your boss is not going to have time to listen to it. A really important lesson for convincing.’ [9.15]
‘We give you credibility’. What being a member of the IoIC is all about – and the benefits [10.10]
Is crowd-sourcing on social media a threat to institutions like the IoIC? [11.05]
Why should people go back to the classroom? [14:00]
‘A safe space to talk.’ FutureNet – a place for people who are new to IC [15.40]
Transparency of the IoIC awards – answering the critics [19:20]
‘Measurement is one of the criteria that you’re marked on’. The importance of measurement in winning awards [20:45]
Looking at the IoIC archives and celebrating 70 years [22:35]
‘Will offices disappear?’ The next 70 years – trust, the changing labour market, and technology [28:00]
Jennifer’s highlights from the past few years at the IoIC [30:10]
‘How can we make you better?’ Five quickfire questions [33.19]
Links from this episode
IoIC’s FutureNet network for newcomers
Tweet the IoIC @IoICnews
The IoIC website
The RSA (Royal Society for the encouragement of Arts, Manufacturers and Commerce) on the future of work
And a list of recommended reads (links to Amazon):
· Internal Communications: A Manual for Practitioners (PR In Practice) by Liam FitzPatrick and Klavs Valskov
· Gower Handbook of Internal Communication by Ian P. Buckingham and Marc Wright
· Communicating Change: Winning Employee Support for New Business Goals by T. J. Larkin and Sandar Larkin
· Exploring Internal Communication by Kevin Ruck
· Talk, Inc.: How Trusted Leaders Use Conversation to Power their Organizations by Boris Groysberg and Michael Slind
· Humble Inquiry: The Gentle Art of Asking Instead of Telling (Humble Leadership) by Edgar H Schein
· Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek
· The Cluetrain Manifesto: 10th Anniversary Edition by Christopher Locke and Dan Gillmor
· Tribes: We need you to lead us by Seth Godin
· and From Cascade to Conversation by Katie Macaulay
Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.
Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.
Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.
Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.
Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.
Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.
Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.
Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.
Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.