The Internal Comms Podcast
Episode 18 – Editing organisations
In this episode we get up close and personal with someone who helps improve the way we communicate at work.
Mike Klein worked as a political consultant in the US, but for the past two decades has devoted his time – and his thinking – to internal communications.
A global IC advocate, strategist and public speaker, Mike is based in the Netherlands, where he runs his communications firm Changing the Terms. It’s an apt name given his own bold vision for what internal communications can achieve.
‘We don’t edit copy’, he tells Katie, ‘we edit organisations’.
Mike shares his views on the importance of influencers inside organisations and the role we, as internal communicators, can play in creating differentiation for our organisations in an increasingly crowded and competitive marketplace.
If we can create a truly compelling narrative – a rallying cry maybe – that power can be used to mobilise an entire workforce.
Mike’s advice is both highly courageous and highly commercial. He also has an interesting perspective on the difference between internal and external comms… The answer lies, perhaps quite surprisingly, in Kentucky Fried Chicken. Listen to the episode to find out how!
To find out more about international communications and AB’s work, subscribe to our monthly newsletter, AB Thinks.
Jump to
The early experiences that shaped Mike’s views of IC, starting with his role working with EasyJet and Go airlines during their merger [02:44]
Working in US government informed his thinking on employee engagement [9:06]
His ‘changing the terms’ manifesto and why communicators need to be prepared to challenge and question leadership [10:22]
Cutting through the noise [16:59]
Perspectives on engagement – why not all employees need to be engaged equally [24:51]
Identifying influencers within an organisation [30:37]
The death of two-way communication and the shift to communities and participants [35:03]
How journalism skills can be applied in the new world of internal comms [37:27]
What the future looks like for agencies and teams publishing content internally, and why print still has value within the communications mix [39:23]
The distinction between social communication and social media [42:26]
Closer alignment now exists between internal and external communications [46:08]
The Edelman Trust Barometer and how influencers can perpetuate trust in an organisation [51:46]
Rising employee activism [55:19]
Measuring impact, attitudes and behaviours [57:07]
Modern day tribes need two things – a shared interest and a way to communicate [1:03:48]
Brexit, the upcoming UK general election and the next US Presidential election [1:05:12]
Quickfire questions [1:11:45]
Links from this episode
Connect with Mike Klein on Twitter, Facebook and LinkedIn
Find out more about his IC consultancy Changing the Terms
Read A Questionable Exercise, the AB research undertaken by Katie Macaulay that quizzed human resources professionals about their organisations’ employee engagement surveys
Get yourself a copy of Mike’s book, From Lincoln to LinkedIn: the 55-Minute Guide to Social Communication
Check out Mike’s dad’s blog, Fred Klein on sports
Read the 2019 Edelman Trust Barometer global report
Tribes by Seth Godin or learn more on the subject by reading Seth’s blog
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Episode 11 – Putting the soul back into Patisserie Valerie
June 25, 2019
For this special bonus episode of The IC Podcast, Katie interviewed Paolo Peretti, Managing Retail Director of Patisserie Valerie, in front of a live audience at AB Thinks Live, ou...
Episode 10 – Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
For the final episode of season one, Katie Macaulay travels to Bath for IoIC Live and interviews two of the conference’s speakers, Martin Fitzpatrick and Matt Batten. Both Marti...
Episode 09 – How to win colleagues and influence people
May 7, 2019
Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-...
Episode 08 – The Joy of Work
April 23, 2019
Katie’s guest this week is an extremely versatile communicator. In his day job as European Vice President of Twitter, Bruce Daisley has overseen the development of one of the wor...
Episode 07 – What social purpose (really) means
April 9, 2019
Running the UK’s largest retail and financial services network with more branches than all of the UK’s banks and building societies put together, the Post Office is at the hear...
Episode 06 – The craft of communication
March 27, 2019
In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who ...
Episode 05 – Learning comms lessons from PR
March 13, 2019
In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington...
Episode 04 – What it means to be the voice of IC
February 27, 2019
The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC cel...
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discus...
Episode 02 – What it takes to be an IC leader
January 30, 2019
Even if you’re only vaguely familiar with internal communications, Katie’s guest in episode two will no doubt be a name you recognise. In a career spanning 30 years, Russell G...
Episode 01 – How to thrive in IC
January 16, 2019
In the first episode of The Internal Comms Podcast, Katie meets Rachel Miller – a prolific blogger, educator, keynote speaker and one of the most respected voices in internal com...
