The Internal Comms Podcast
Episode 10 – Internal comms at the sharp end - recorded at IoIC live
For the final episode of season one, Katie Macaulay travels to Bath for IoIC Live and interviews two of the conference’s speakers, Martin Fitzpatrick and Matt Batten.
Both Martin and Matt are in-house practitioners working at the sharp end of IC. Martin is internal communications and engagement business partner at B&Q, and, at the time of recording, Matt was about to leave his position at the Royal College of Nursing to become director of communications and engagement at the Church in Wales.
In the Internal Comms Podcast’s first three-way conversation, ‘complete and utter comms nerd’ Matt shares the inside track on his IoIC Live presentation on health and wellbeing and equipping line managers to have more meaningful conversations about mental health.
Martin meanwhile speaks about the tranche of our workforce we all need to start thinking about more strategically – older workers. As he explains, his work at B&Q to attract, remain and motivate older workers is not merely a reaction to demographic shifts – this retail chain can prove a very direct correlation between employing and supporting older workers and bottom-line profit.
And there’s still time to tell us what you think…
We want to hear your views on The Internal Comms Podcast so far. Tell us what you think in our short survey and you’ll be entered into a free prize draw to win AB’s unique communications audit, Acid Test.
Jump to
Matt Batten, the “internal comms nerd”, introduces himself. [5:46]
Martin Fitzpatrick discusses his previous roles, including one as a train driver, and why “there’s nothing more important to a business than people”. [7:10]
Matt on the Royal College of Nursing (RCN) – “the voice of nursing” – the role internal comms plays and how pride and morale are not necessarily linked. [10:15]
Focusing on the “people experience” and the link to business success. [13:25]
The mental health and wellbeing agenda – why it’s internal communications’ job to link this to strategy. [16.23]
Think: why are you introducing wellbeing into your organisation? What is the benefit? [19:05]
“We’re never short of stories in the RCN – nurses have a story to tell and they don’t get the recognition they should.” [19:51]
Getting past the “ubiquitous cake bake” and introducing health and wellbeing advocates. [20:48]
“We spend most of our time in work and the one person who has a lot of sway is your manager.” The conversations you have with your manager are incredibly important, and they should be the ones to “set the tone”. [25:50]
“The impacts on society of flexible work could be huge.” How flexible work could help you be a better business. [31:20]
Martin gives a potted history of B&Q and its partnership with Shelter. [34:00]
The buying power of the older generation. [38:20]
Staffing a Macclesfield store with over-50s – and the impact this had. [43:00]
“There’s a misnomer that older people just don’t’ ‘get’ digital… But most of these workers went through the most significant shift since the industrial revolution – the introduction of IT into the workplace.” [47:05]
“Is there a magic wand to making Yammer work?” [52:25]
“It’s really important as communicators that the people we use to share [best practice] are representative of the entire colleague base.” [57:20]
Mark talks about his IoIC mentor and the joys of #internalcomms on twitter. [59:30]
Those quick fire questions. [1:02:47]
Links from this episode
The IoIC and Alex Diggins’ blog on IoIC Live 2019
Royal College of Nursing website
B&Q’s partnership with Shelter
Follow Matt Batten on twitter
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Episode 13 – A check-up with the IC doctor
September 11, 2019
The Internal Comms Podcast is back with a new series of fortnightly conversations with leading lights from the world of internal communications, engagement and leadership. AB Mana...
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
In this extra special bonus episode of The Internal Comms Podcast, the tables are turned on Katie as she takes the spotlight as an interviewee. Posing the searching questions is J...
Episode 11 – Putting the soul back into Patisserie Valerie
June 25, 2019
For this special bonus episode of The IC Podcast, Katie interviewed Paolo Peretti, Managing Retail Director of Patisserie Valerie, in front of a live audience at AB Thinks Live, ou...
Episode 10 – Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
For the final episode of season one, Katie Macaulay travels to Bath for IoIC Live and interviews two of the conference’s speakers, Martin Fitzpatrick and Matt Batten. Both Marti...
Episode 09 – How to win colleagues and influence people
May 7, 2019
Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-...
Episode 08 – The Joy of Work
April 23, 2019
Katie’s guest this week is an extremely versatile communicator. In his day job as European Vice President of Twitter, Bruce Daisley has overseen the development of one of the wor...
Episode 07 – What social purpose (really) means
April 9, 2019
Running the UK’s largest retail and financial services network with more branches than all of the UK’s banks and building societies put together, the Post Office is at the hear...
Episode 06 – The craft of communication
March 27, 2019
In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who ...
Episode 05 – Learning comms lessons from PR
March 13, 2019
In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington...
Episode 04 – What it means to be the voice of IC
February 27, 2019
The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC cel...
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discus...
Episode 02 – What it takes to be an IC leader
January 30, 2019
Even if you’re only vaguely familiar with internal communications, Katie’s guest in episode two will no doubt be a name you recognise. In a career spanning 30 years, Russell G...
Episode 01 – How to thrive in IC
January 16, 2019
In the first episode of The Internal Comms Podcast, Katie meets Rachel Miller – a prolific blogger, educator, keynote speaker and one of the most respected voices in internal com...
