The Internal Comms Podcast
Episode 42 – Once Upon A Time In IC
Katie Macaulay kicks off Season 5 of The IC Podcast with a riveting conversation with business storytelling specialist Gabrielle Dolan.
Gabrielle is a highly sought-after international keynote speaker and trainer, and the author of six best-selling books.
She first realised the power of storytelling in a business context while working in senior roles in corporate Australia, when she recognised the importance of bringing humanity to the way business people communicate.
Gabrielle has shared her experience and insight with leaders at an impressive range of clients, including the Obama Foundation, EY, National Australia Bank, Amazon and Vodafone.
After wowing readers with such published works as Stories for Work: The Essential Guide to Business Storytelling, and Real Communication: How to be You and Lead True, Gabrielle is releasing her latest work, Magnetic Stories: Connect With Customers and Engage Employees With Brand Storytelling, on 01 March this year.
Gabrielle joined Katie from her home in Melbourne for a really illuminating and inspiring conversation about all aspects of storytelling.
If you have any thoughts or comments on this episode, please share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks
Jump to
Early influences: where Gabrielle’s interest in storytelling comes from [5:12]
Emotion over logic: how storytelling affects the brain’s decision-making process [6:35]
Here comes the science bit: the physical importance of engaging the emotional side of the brain [8:34]
Be an inspirer, not just a reporter: avoiding storytelling styles that don’t engage your audience [11:56]
Brain dumps and metal detecting: digging below the surface to find your own stories, and interpreting the messages they contain [16:54]
Magnetic Stories: how recent trends around public perceptions of brands inspired Gabrielle’s latest book [26:20]
The Five C’s: looking beyond the basic stories IC pros use [30:21]
Don’t just list your values on a coffee mug: training company leaders to communicate authentically [37:47]
The highlight of my career: running training for the Obama Foundation [43:14]
Finding positives: storytelling in the age of Covid [48:22]
Goodwill Wine and Barbie dolls: Gabrielle’s favourite brand creation stories [52:08]
Stories belong to everyone: common mistakes in corporate storytelling [58:19]
Go jargon-free: why acronyms are a symptom of lazy communication [1:01:24]
Quick-fire questions [1:08:25]
Links from this episode
Connect with Gabrielle on Twitter, YouTube, Instagram, Facebook and LinkedIn
Visit her website GabrielleDolan.com
Read Gabrielle’s books: Magnetic Stories: Connect With Customers and Engage Employees With Brand Storytelling; Real Communication: How to be You and Lead True; and Stories For Work: the Essential Guide to Business Storytelling
Read Daniel Goleman’s book Emotional Intelligence
Read Gabrielle’s favourite brand creation stories:
Goodwill Wine founder David Laity and Barbie doll creator Ruth Handler
Read the 2021 Edelman Trust Barometer
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Episode 11 – Putting the soul back into Patisserie Valerie
June 25, 2019
For this special bonus episode of The IC Podcast, Katie interviewed Paolo Peretti, Managing Retail Director of Patisserie Valerie, in front of a live audience at AB Thinks Live, ou...
Episode 10 – Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
For the final episode of season one, Katie Macaulay travels to Bath for IoIC Live and interviews two of the conference’s speakers, Martin Fitzpatrick and Matt Batten. Both Marti...
Episode 09 – How to win colleagues and influence people
May 7, 2019
Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-...
Episode 08 – The Joy of Work
April 23, 2019
Katie’s guest this week is an extremely versatile communicator. In his day job as European Vice President of Twitter, Bruce Daisley has overseen the development of one of the wor...
Episode 07 – What social purpose (really) means
April 9, 2019
Running the UK’s largest retail and financial services network with more branches than all of the UK’s banks and building societies put together, the Post Office is at the hear...
Episode 06 – The craft of communication
March 27, 2019
In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who ...
Episode 05 – Learning comms lessons from PR
March 13, 2019
In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington...
Episode 04 – What it means to be the voice of IC
February 27, 2019
The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC cel...
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discus...
Episode 02 – What it takes to be an IC leader
January 30, 2019
Even if you’re only vaguely familiar with internal communications, Katie’s guest in episode two will no doubt be a name you recognise. In a career spanning 30 years, Russell G...
Episode 01 – How to thrive in IC
January 16, 2019
In the first episode of The Internal Comms Podcast, Katie meets Rachel Miller – a prolific blogger, educator, keynote speaker and one of the most respected voices in internal com...
