The Internal Comms Podcast
Episode 25 – Crisis Communications: Covid-19 Special
Katie Macaulay recorded this special episode on Friday 20 March 2020 in response to the rapidly developing situation surrounding the Covid-19 pandemic.
Her guests to talk all things crisis comms are Sarah Pinch and Tamara Littleton.
Social media pioneer Tamara founded The Social Element in 2002, way before the explosion of social media. Today she leads a global team of more than 300, working with some of the world’s biggest brands to deliver consultancy-led social media services. Their aim is to create genuine human connections with consumers, while using social to help solve business challenges.
Tamara is also a co-founder of Polpeo – which helps brands withstand a crisis breaking online through the use of simulation technology.
Sarah is the managing director of Pinch Point Communications, which helps organisations build, maintain and sustain great reputations. She is a past-president of the Chartered Institute of Public Relations (CIPR) here in the UK. She worked as a journalist and TV director for the BBC for 11 years and has worked in senior communications and marketing roles since 2000, winning a CIPR PR director of the year award for her work at the NHS in Bristol. Sarah is also a non-executive director for The Health and Safety Executive.
What’s especially relevant here is that both guests are skilled in reputation management, issues and crisis management.
To find out more about internal communications and AB’s work, subscribe to our monthly newsletter, I Saw This and Thought of You.
Jump to
How Covid-19 is affecting Sarah and Tamara [04:42]
How the situation compares with what they have dealt with before [08:26]
Possible positives: how the crisis could change business for the better [13:48]
Be kind, flexible and generous: dealing with a stressed workforce [16:24]
Key elements communicators need in a crisis strategy [18:00]
Reassure people: IC’s key role in a crisis [20:53]
Clients or colleagues first? Prioritisation in exceptional times [23:30]
Now is the time to offer help: how businesses can step up to the plate [34:21]
Have emergency simulations helped deal with the real thing? [36:00]
Don’t burden yourself: Tips for maintaining your wellbeing over the coming weeks [42:24]
Links from this episode
Connect with Sarah on Twitter and LinkedIn
Connect with Tamara on Twitter and LinkedIn
Learn more about The Social Element, Pinch Point Communications and Polpeo
Visit AB’s new crisis comms microsite
Try out videoconferencing apps Zoom, Skype and Microsoft Teams
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Episode 09 – How to win colleagues and influence people
May 7, 2019
Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-...
Episode 08 – The Joy of Work
April 23, 2019
Katie’s guest this week is an extremely versatile communicator. In his day job as European Vice President of Twitter, Bruce Daisley has overseen the development of one of the wor...
Episode 07 – What social purpose (really) means
April 9, 2019
Running the UK’s largest retail and financial services network with more branches than all of the UK’s banks and building societies put together, the Post Office is at the hear...
Episode 06 – The craft of communication
March 27, 2019
In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who ...
Episode 05 – Learning comms lessons from PR
March 13, 2019
In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington...
Episode 04 – What it means to be the voice of IC
February 27, 2019
The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC cel...
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discus...
Episode 02 – What it takes to be an IC leader
January 30, 2019
Even if you’re only vaguely familiar with internal communications, Katie’s guest in episode two will no doubt be a name you recognise. In a career spanning 30 years, Russell G...
Episode 01 – How to thrive in IC
January 16, 2019
In the first episode of The Internal Comms Podcast, Katie meets Rachel Miller – a prolific blogger, educator, keynote speaker and one of the most respected voices in internal com...
