The Internal Comms Podcast
Episode 06 – The craft of communication
In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who better to advise her on this than the hugely successful poet, comedian, writer and producer Henry Normal.
Henry co-founded production company Baby Cow with comedian and actor Steve Coogan in 1999, going on to create more than 400 television programmes and 20 films. The company is responsible for some of the most memorable and popular British shows of recent years, including Alan Partridge, The Royle Family, The Mighty Boosh and Gavin & Stacey.
Katie and Henry discuss the walls of humour, the increasing danger of losing context and analysis from today’s news, why Twitter is like shouting in the street, and what being the parent of an autistic son has taught him about communications and the real meaning of love.
Henry’s journey from insurance to the entertainment industry [2:47]
‘You need a business head and playfulness’. The importance of balancing creativity and hard work [9:02]
Punching upwards: the rules of comedy [11:15]
The funniest man you’ve never heard of: ‘I want my work to be famous, but me as a person? I’m not really bothered’ [15:44]
Common mistakes in writing: ‘Find the gap, understand who you are writing for’ [18:35]
‘Find the core adventure that makes people want to come to work’: How to communicate with a workforce of 50,000 [22:09]
Creating an interactive web series for the Ford Motor Company [25:31]
Avoiding Twitter: ‘I’ve never been a fan of shouting in the street’ [30:49]
Adding context to the kneejerk news cycle: solving the problem of the lack of in-depth coverage in our media [32:34]
Slowing down and the gift of silence: How living with an autistic son has impacted Henry’s approach to communication [35:49]
‘Like a child on a beach playing with pebbles beside an ocean of truth’: interacting meaningfully with people [39:26]
Communicating perception: ‘Poetry is telling yourself something about the world, and other people can eavesdrop’ [42:55]
Therapy: ‘The hardest thing I’ve done in my life’ [45:12]
What would you do tomorrow if you knew for certain you wouldn’t fail? [53:00]
Episode 01 - A check-up with the IC doctor
September 11, 2019
A check-up with the IC doctor, Kevin Ruck - Season 2, ep1 - The Internal Comms Podcast.
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.
Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.
Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.
Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.
Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.
Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.
Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.
Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.
Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.
Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.
Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.