The Internal Comms Podcast

Episode 12 – Listen and learn: insights from 30 years in IC

In this extra special bonus episode of The Internal Comms Podcast, the tables are turned on Katie as she takes the spotlight as an interviewee.

Posing the searching questions is Jason Etter, Director of Marketing at New York-based employee app company Staffbase.

As host of his own online show The Communications Academy Podcast, Jason wanted Katie to share some of the knowledge acquired during her 30 years in the industry with his listeners.

In particular, he wanted to know what IC practitioners should do in the first days and weeks of a new role.

Want to know more about IC and AB’s work? Subscribe to our monthly newsletter, AB Thinks.

The IC Podcast returns for a second season on 11 September. In the meantime, let us know your thoughts and suggestions for future guests.

Jump to

Why people “fall into” internal communications roles [4.30]

Do your homework: What to do on your first day as an internal communicator [7.45]

Segmenting your message to your audience: reaching different groups of people within an organisation [13.00]

Need to know versus nice to know: Sifting through differing opinions of what is important to reach an active and engaged audience [17.45]

Overcoming being unsure how to reach people [19.45]

The importance of understanding your audience’s values [25.26]

The method is a message: Obtaining real qualitative research [30.10]

The war for our attention, how to get your audience to listen [34.20]

Activating employee voices and finding champions people can trust [38.00]

Uncovering what leadership really wants from you as an internal communicator [44.37]

Fear of failure: The biggest mistake you can make in the comms community [52.03]

What are you currently working on that excites you? [55.35]

Links from this episode

Blind – the anonymous community app

The 7 Habits of Highly Effective People by Stephen R. Covey

Search Inside Yourself by Chade-Meng Tan

2019 Edelman Trust Barometer

The Daily Goat Vlog Series

Reach out to us about ideas and potential guests for season two of The Internal Comms Podcast

Recent episodes

Episode 12 – Listen and learn: insights from 30 years in IC

July 24, 2019

Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.

Listen now

Episode 11 - Putting the soul back into Patisserie Valerie

June 25, 2019

Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.

Listen now

Episode 10 - Internal comms at the sharp end - recorded at IoIC live

May 21, 2019

Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.

Listen now

Episode 09 - How to win colleagues and influence people

May 7, 2019

How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.

Listen now

Episode 08 - The Joy of Work

April 23, 2019

The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.

Listen now

Episode 07 - What social purpose (really) means

April 9, 2019

What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.

Listen now

Episode 06 – The craft of communication

March 27, 2019

The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.

Listen now

Episode 05 – Learning comms lessons from PR

March 13, 2019

Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.

Listen now

Episode 04 – What it means to be the voice of IC

February 27, 2019

What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.

Listen now

Episode 03 – What the State of the Sector report means for IC

February 13, 2019

What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.

Listen now

Episode 02 – What it takes to be an IC leader

January 30, 2019

What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.

Listen now

Episode 01 - How to thrive in IC

January 16, 2019

How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.

Listen now

Trailer

January 11, 2019

An introduction to the new Internal Comms Podcast.

Listen now