The Internal Comms Podcast
Episode 39 – Evidence-based IC
Recent research shows measurement is particularly challenging for many internal comms professionals. Katie’s guest on this episode of The Internal Comms Podcast is Benjamin Ellis – a data cruncher – who is on a mission to change that.
A self-confessed tech geek, Benjamin realised that the problem with technology is often the end user, or in IC terms – people – prompting him to study psychology.
Having worked at the cutting edge of technology and communication for more than three decades, his expertise lies in networks, Big Data, Machine Learning, data governance, privacy and security – among other things.
He is now the CEO of SocialOptic and works to create positive organisational change with a variety of businesses and is currently helping the NHS and UK Government during the pandemic.
The conversation deep dives into measurement, how to do it successfully and its increasing importance in our fast-changing world. It also explores common misconceptions, survey fatigue and why the right question is more important than the right answer.
Throughout this engaging chat with Katie, Benjamin provides fresh insights and inspired thinking, guaranteed to help motivate you to measure more.
If you have any thoughts or comments on this episode, please share them using the hashtag #TheICPodcast and make sure you’re following us on Twitter @abthinks
Jump to
Bringing together data and people [6:56]
The potential of big data [11:09]
The truth is often hidden in averages [12:56]
What is measurement? [14:29]
Failure is not the opposite of success [18:49]
Benchmarking – measuring change [33:14]
Data needs context [36:02]
Survey fatigue – don’t waste people’s time [37:34]
How to get good at measurement [48:53]
Success and impact measurement [49:18]
Check your motivation [53:35]
Impact means repeatable results [55:29]
Employee insight as an asset [57:32]
Don’t stick people in boxes [1:01:51]
Start small [1:05:52]
The importance of feedback [1:08:03]
Quickfire questions [1:15:10]
Links from this episode
Connect with Benjamin on Twitter and LinkedIn
Visit his websites benjaminellis.org and socialoptic.com
Recent episodes
Episode 121 – The story behind Bupa's elephant
June 25, 2025
In this episode of The Internal Comms Podcast, Katie Macaulay is joined by Jo Hudson, Group Director of Internal Communication at Bupa. Jo has spent the past 16 years at Bupa, one...
Episode 120 – Walk the line – how to stay in sync
June 11, 2025
In this episode of The Internal Comms Podcast, host Katie Macaulay sits down with alignment strategist and leadership coach Zora Artis to explore a crucial question: how can intern...
Episode 119 – The suite spot – Microsoft minus the mayhem
May 28, 2025
If the platforms you use at work were built by Microsoft, this episode is essential listening. Katie is joined by Alex Graves, Chief Visionary Officer at Silicon Reef — the peop...
Episode 118 – Satirising the spin – a bullsh*t investigation
May 14, 2025
If you have ever found yourself circling back, touching base, breaking down silos or leveraging strategic synergies — then these guests are speaking your language. Charles Firth...
Episode 117 – From humanising a prime minister to empowering the quietest voices
May 12, 2025
What does it take to make one of the most scrutinised leaders in the world feel relatable? And how do we build internal comms that truly include everyone — especially the quieter...
Episode 116 – How to build a remarkable career without a plan
April 7, 2025
Fred Cook’s career proves success doesn’t require a straight line. Now Chairman Emeritus of global PR agency Golin, Fred has spent 35+ years advising world-famous brands – Am...
Episode 115 – Curiosity, creativity & the imposter myth
March 26, 2025
Inspiration is everywhere when you stay curious. That’s the thread running through this episode of The Internal Comms Podcast, where Katie Macaulay welcomes communication, creati...
Episode 114 – The credibility code: Become the leader your team deserves
March 12, 2025
What does it mean to be a credible leader? And just how important is that credibility to your team? In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back...
Episode 113 – Soft skill? Think again: The hard truth about storytelling
February 26, 2025
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Jeremy Connell-Waite, Global Communications Designer for IBM, an acclaimed speechwriter and storyteller,...
Episode 112 – From intent to impact: take charge of your career
February 20, 2025
We’re back for season 13 of The Internal Comms Podcast and to kick things off, host Katie Macaulay is joined by Eduvie Martin. Eduvie is Group Communications and Engagement Manag...
Season 12 – 2024 Christmas Special: nine gifts from the archive
December 18, 2024
In this episode, we mark a big milestone with a gift-wrapped edition of the Internal Comms Podcast. It’s six years since the show launched and, in this Christmas special, host K...
Episode 111 – A creative leader's blueprint for brilliance
December 4, 2024
This week on The Internal Comms Podcast, host Katie Macaulay is joined by a very special guest – AB's creative director, Joel O’Connor. Joel has been with AB for well over a de...
Episode 110 – Navigating the shifting digital landscape
November 20, 2024
This week on The Internal Comms Podcast, host Katie Macaulay is joined by co-founder of Local Wisdom, tech expert and comms leader Pinaki Kathiari. With his rare passion for both t...
Episode 109 – The business of belonging: A new approach to DEI
November 6, 2024
We all deserve the opportunity to thrive at work. We deserve equal opportunity. We deserve to feel valued and included. That’s what diversity, equity and inclusion (DEI) is all a...
Episode 108 – Seth Godin rewrites the rules of internal communication
October 23, 2024
In this episode, Katie Macaulay is joined by author and influential blogger, Seth Godin. Seth was top of Katie’s guest wish list when The Internal Comms Podcast launched five ye...
Episode 107 – Beyond words: A blueprint for more impactful, immersive IC
October 9, 2024
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes international internal comms consultant and strategist Monique Zytnik to the hot seat. Monique is the au...
Episode 106 – School of thought: Inside Matt Tidwell’s comms curriculum
September 25, 2024
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Matt Tidwell to the hot seat. Matt is a consultant, communicator and educator, and has led comms agencie...
Episode 105 – Reaching the peak of success: IC at Iron Mountain
September 11, 2024
We’re back for Season 12 of The Internal Comms Podcast, and in this first episode, host Katie Macaulay is joined by Senior Director of Corporate Communication at Iron Mountain, N...
Episode 104 – Communications excellence in times of rapid change
July 31, 2024
McKinsey & Company is one of the world’s most renowned strategic management consultancies. With a mission of striving for “change that changes everything”, its global team of...
Episode 103 – Say the thing now: Candid conversations at Reddit
July 10, 2024
On a platform where the candid and the curious are king, how do you make sure what’s inside reflects what’s on the outside? Meet Sean Langston, Jr., Head of Internal Communicat...
Episode 102 – The sound of success: IC at Spotify, Mastercard and beyond
June 26, 2024
Ever been curious about how some of the biggest brands in the world tackle their internal communication challenges? Well look (or listen) no further. Kerri Warner, this week’s gu...
Episode 101 – From complex to clear: Elevate your presentations
June 12, 2024
As internal communicators, empowering leaders to clearly communicate business strategy, important updates and company values is a valued skill. How can we inspire colleagues and le...
Episode 100 – Meet the super-connector behind #CommsJobs
May 29, 2024
After years running an internal communications team, Daniel Mendez emigrated from Chile to the U.S., where he faced a host of barriers to success. A language barrier. A small or no...
Episode 99 – The communicator’s communicator
May 15, 2024
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda s...
Exclusive reveal: Katie’s IC masterclass
May 1, 2024
Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass. With more than three decades ...
Episode 98 – How to build a powerful personal brand
April 17, 2024
This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert ...
Episode 97 – Leaving the ladder down: helping IC pros step up
April 3, 2024
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back the show’s first-ever guest, Rachel Miller. Rachel is an internationally recognised internal com...
Episode 96 – Inclusion in action: Kindness is the keystone
March 20, 2024
This week on The Internal Comms Podcast, host Katie Macaulay is joined by Global Belonging, Equity and Impact Consultant, and self-styled ‘human-centric technologist’, Bob Wata...
Episode 95 – Mastering your approach to strategic communication
March 6, 2024
This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Da...
Episode 94 – The stories that shape us
February 21, 2024
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by leadership communications coach and co-founder of Engage Kenya, Agatha Juma. Agatha credits an emba...
Episode 93 – The sound of success: Why it pays to listen to employees
February 7, 2024
We’re back for Season 11 of The Internal Comms Podcast! And kicking us off with a very special episode, this week host Katie Macaulay is joined by not one, not two, but three gue...
Moment 35 – The four Cs of content: How internal communicators can create comms that land
January 31, 2024
Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely mus...
Moment 63 – Are you listening? The power of questions in leadership: Mike Roe
January 24, 2024
“I realised I was probably a pretty crap listener,” Mike Roe tells Katie Macaulay in this Moment from The Internal Comms Podcast. We often go to leaders and start by asking th...
Moment 57 – Language matters: Building two-way engagement at IKEA
January 17, 2024
At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-wo...
Episode 92 – Revolution coming: How AI is transforming internal comms
December 20, 2023
If you have ever attended one of Shel Holtz’s presentations, you will know that, more often than not, it’s standing room only. Shel has a remarkable ability to anticipate what'...
Moment 61 – Human-centric businesses do better: Victoria Dew
December 6, 2023
Does your approach to internal communication have the human touch? It’s essential to the humans you employ, says Victoria Dew, CEO of Dewpoint Communications and an internal com...
Episode 91 – How to build a one-person IC powerhouse
November 22, 2023
Ever feel like, as an internal communicator, you’re fighting an uphill battle all by yourself? This week’s guest on The Internal Comms Podcast has exactly what you need. Host ...
Episode 90 – A shared vision: ED&I and IC in action
November 8, 2023
This week on The Internal Comms Podcast, host Katie Macaulay is joined by Sim Sian, Head of Equality, Diversity and Inclusion at Mitie, and Yvonne O’Hara, formerly Mitie’s Grou...
Episode 89 – Netflix-style IC: Snackable, on-demand and authentic
October 25, 2023
In this episode of the Internal Comms Podcast, host Katie Macaulay is joined by Access Group’s Global Head of Communications and Engagement, Paul Downey. Paul caught Katie’s ...
Episode 88 – It’s fixable: How to tackle hard problems
October 11, 2023
In this episode of the Internal Comms Podcast, host Katie Macaulay is joined by Anne Morriss. Anne is an entrepreneur, author, public speaker, and the Executive Founder of the Lea...
Episode 87 – Tracing the legacy of internal comms
September 27, 2023
It’s often said we must understand the past to build the future, and that sentiment sits at the very heart of this episode. This week on The Internal Comms Podcast we welcome pr...
Episode 86 – How to crush your next public speaking gig
September 13, 2023
Season 10 of the Internal Comms Podcast kicks off with one of Katie’s most compelling conversations yet. Shil Shanghavi is a public speaking specialist, storyteller and head of...
Coming soon: Season 10 of The Internal Comms Podcast
September 6, 2023
Our summer break is drawing to a close, Katie has dusted off her mic and we’re ready to launch Season 10 of The Internal Comms Podcast! This season, we’ll be welcoming more o...
Moment 18 – 3% of employees are driving 90% of conversations: Mike Klein
August 30, 2023
In this moment, we catch up with Mike Klein, former political consultant, modern-day communications stalwart, and two-time guest on the Internal Comms Podcast. Mike breaks down h...
Moment 17 – How we create meaning: Sue Dewhurst & Liam FitzPatrick
August 23, 2023
What’s our one true purpose as internal communicators? It’s the question we’re all seeking the answer to. This moment takes us back to when Katie first welcomed Sue Dewhurs...
Moment 13 – The message must change at each leadership level: Dr Kevin Ruck
August 16, 2023
If there’s one thing we’re clear about at AB, it’s that communication should not be a one-way street. And that’s what this moment is about. We head back to Episode 13, w...
Moment 06 – On tolerance, kindness and being enough: Henry Normal
August 9, 2023
As communicators, we could often do with slowing things down a little. In this moment, Henry Normal – author and co-founder of production company Baby Cow, which he founded with ...
Moment 01 – What happens inside is reflected outside: Rachel Miller
August 2, 2023
Have you heard of an inside-out approach to communication? It’s no secret that today’s internal comms messages seep into the world outside the office walls. After all, anythi...
Episode 85 – Lessons from a trailblazer
July 26, 2023
We’re ending Season 9 of the Internal Comms Podcast with a bang this week, as Sally Susman takes to the hot seat for her second appearance. Sally is Executive Vice President an...
Episode 84 – Ethics in action: Insights from a global compliance leader
July 12, 2023
In modern business, integrity is non-negotiable. As legislation ramps up in lockstep with colleague and customer demands, operating an ethical business in line with global regula...
Episode 83 – ESG: How IC can drive the agenda
June 28, 2023
Define ESG… Well, it stands for environment, social and governance. But can you really define what ESG actually is? Put very simply, ESG is a set of criteria used to evaluate a ...
Episode 82 – The truth about resilience
May 31, 2023
It seems everyone’s talking about resilience, the ability to bounce back from misfortune or adversity. But as Bruce Daisley explains to host Katie Macaulay, there’s something w...
Episode 81 – Unilever: Inside a global success story
May 17, 2023
With over 130,000 colleagues, and a 100-year history, Unilever is one of the world’s largest consumer goods companies. And this week on the Internal Comms Podcast, we get a peek ...
Episode 80 – The inside track on comms at Mercedes F1
May 3, 2023
“The days we fail are the days our competitors live to regret,” said the late, great Niki Lauda. And that’s what this episode of the Internal Comms Podcast is all about. Thi...
Episode 79 – Lifting the lid on comms consultancy
April 19, 2023
Ever considered what it takes to become an effective communications consultant? Then this week’s episode of The Internal Comms Podcast is for you. Host Katie Macaulay welcomes Si...
Episode 78 – Comms with courage
April 5, 2023
This week on The Internal Comms Podcast, host Katie Macaulay welcomes Audacity’s Jason Anthoine. Jason has spent three decades working in internal communication, employee experie...
Episode 77 – Here for the culture
March 22, 2023
This week on The Internal Comms Podcast, host Katie Macaulay welcomes culture-chameleon Shane Hatton. Shane is many things – author, international speaker, trainer, leadership co...
Episode 76 – Employee experience: For the people by the people
March 8, 2023
This week on The Internal Comms Podcast, host Katie Macaulay welcomes Nicholas Wardle. Nicholas is Head of Employee Experience at Brand Experiences, and co-author of ‘Monetising ...
Episode 75 – Inside the world’s most famous corner shop
February 22, 2023
This week on The Internal Comms Podcast, host Katie Macaulay welcomes Sam Bleazard. Sam’s role as Employer Brand Content Producer takes him behind the scenes of ‘the world’s ...
Episode 74 – Culture with sticking power
February 8, 2023
The Internal Comms Podcast is back for Season 9! To kick off this season, we welcomed BizJuicer’s Andy Goram to the hot seat. Andy’s passion for building businesses ‘from t...
Season 8: In the rear view mirror
February 1, 2023
With Season 9 of The Internal Comms Podcast right around the corner, host Katie Macaulay has taken the opportunity to reflect on the wisdom and insight shared over our latest seaso...
Episode 73 – Forging your own path
December 21, 2022
The season 8 finale features Jennifer Thomas, Head of Communications for the Data & Analytics branch of the London Stock Exchange Group. Born in London to Guyanese parents, Jennif...
Episode 72 – Making your way to the top
December 7, 2022
Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Exce...
Episode 71 – Effective comms starts with knowing yourself
November 23, 2022
This week’s guest on The Internal Comms Podcast is Joanna Parsons, Head of Internal Communications & Culture at Teamwork. Joanna made Irish history as the first ever Head of Inte...
Episode 70 – Reaching across the aisle
November 9, 2022
Shelby Scarbrough, author of 'Civility Rules! Creating a Purposeful Practice of Civility', shares her deep insight and experience ‘reaching across the aisle’ on episode 70 of T...
Episode 69 – Measuring what matters – actions not feelings
October 26, 2022
Episode 69 of The Internal Comms Podcast sees IC heavyweight Mike Klein return to the hot seat. An internal and social communication consultant based out of Reykjavik, Mike is help...
Episode 68 – Host in the hot seat: Reflections on 250,000 plays
October 12, 2022
In this very special episode of The Internal Comms Podcast, the tables have turned. Katie Macaulay is in the hot seat, and AB’s Senior Content Editor Freddie Reynolds takes over ...
Episode 67 – The ABC of research: Ask, believe, change
September 28, 2022
In this episode of The Internal Comms Podcast, host Katie Macaulay invites qualitative research expert Mari Lee to sit in the hot seat. Mari’s specialism is in ‘development com...
Episode 66 – Combatting IC isolation
September 14, 2022
The Internal Comms Podcast is back for what promises to be an incredible Season 8! In this kick-off episode, host Katie Macaulay welcomes ICology’s Vice President of Community an...
Season 7: The rewind episode
September 7, 2022
The countdown is on, and The Internal Comms Podcast will be returning from its summer break with Season 8 imminently. And while its eighth instalment promises wisdom unbound from a...
Episode 65 – Remote but not unreachable
June 22, 2022
In the final episode of season 7 of The Internal Comms Podcast, host Katie Macaulay speaks with Lily Goodman D’Amato, Delivery Trainer at US-based digital pharmacy Medly. Lily b...
Episode 64 – Releasing your inner sceptic
June 8, 2022
In the latest episode of The Internal Comms Podcast, host Katie Macaulay speaks with Martin Flegg, founder and co-owner of The IC Citizen internal communications consultancy. With...
Episode 63 – Lessons in leadership
May 25, 2022
In episode 63 of The Internal Comms Podcast, host Katie Macaulay meets Mike Roe, who had a 28-year career in the police force and is now CEO of Tensense, a data insights company. ...
Episode 62 – Textbook IC: rewriting comms for a new era
May 11, 2022
In the latest episode of The Internal Comms Podcast, host Katie Macaulay speaks with the duo who wrote the book on internal communications – literally. Sue Dewhurst has worked i...
Episode 61 – Embracing the messiness of being human
April 27, 2022
In this week’s episode of The Internal Comms Podcast, host Katie Macaulay sits down with Victoria Dew, founder and CEO of Dewpoint Communications. Her firm is focused on helping ...
Episode 60 – How to have better conversations
April 13, 2022
In this week’s episode of The Internal Comms Podcast, host Katie Macaulay sits down with Jackie Stavros and Cheri Torres, co-authors of Conversations Worth Having, Using Apprecia...
Episode 59 – Strategy & IC: A masterclass in collaboration
March 30, 2022
In this episode of The Internal Comms Podcast, host Katie Macaluay looks into the dynamic between internal comms and strategy – at its best a symbiotic relationship that drives t...
Episode 58 – The state of IC: what’s behind the numbers?
March 16, 2022
In episode 58 of The Internal Comms Podcast, we dissect the results of the latest State of the Sector report, the definitive global survey of the internal communication landscape, ...
Episode 57 – Unboxing internal comms at IKEA
March 2, 2022
In episode 57 of The Internal Comms Podcast, listeners can take a peek inside the world of IC at IKEA, as host Katie Macaulay chats with a dynamic duo from the multinational furnit...
Episode 56 – IC at the sharp end
February 16, 2022
In this first episode of season 7 of The Internal Comms Podcast, host Katie Macaulay talks to Jim Shaffer, an internationally recognised business adviser, leadership coach, author ...
Leading Lights – Highlights From Season 6
February 9, 2022
Get ready to tune in to our next season of The Internal Comms Podcast. While Season 7 promises an amazing array of guests, this special episode highlights some of the best moments ...
Episode 55 – Mission Possible
December 1, 2021
In the final episode of season 6 of The Internal Comms Podcast, host Katie Macaulay speaks to Sally Susman, Executive Vice President and Chief Corporate Affairs Officer at Pfizer. ...
Episode 54 – Brain care: Mastering your mind
November 17, 2021
In the sixth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to Phil Dobson, founder of BrainWorkshops and author of The Brain Book: How to Think and W...
Episode 53 – Suicide Prevention: Reflecting on an award-winning campaign
November 3, 2021
***The content in this episode of The Internal Comms Podcast may be triggering for those who have experience of suicide.*** In the fourth episode of season 6 of The Internal Comms...
Episode 52 – How do you create comms with purpose?
October 20, 2021
In the fourth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay catches up with Maliha Aqeel, Director of Global Communications and Digital Channels at Fix Net...
Episode 51 – Why are we here? How purpose and values drive healthy cultures
October 6, 2021
In the third episode of season 6 of The Internal Comms Podcast, host Katie Macaulay catches up with communications expert and IABC Fellow Jane Mitchell. Jane began her career with...
Episode 50 – A guru’s guide to internal podcasts
September 22, 2021
In the second episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to Brian Landau, an authority in podcasting and expert on all things audio content creati...
Episode 49 – Engagement: how it started, how it's going
September 8, 2021
In this first episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to the father of employee engagement, organisational psychologist Professor William Kahn....
Industry experts – highlights from Season 5
September 1, 2021
The curtain is about to go up on the new season of The Internal Comms Podcast, with some fantastic guests joining host Katie Macaulay to talk about all things communication. For t...
Episode 48 – Changing minds: using behavioural science in IC
May 12, 2021
It has always been Katie Macaulay’s goal for The Internal Comms Podcast to help improve the way organisations communicate with their people, and this week she does so by explorin...
Episode 47 – Conversation with a comms rebel
April 28, 2021
Katie Macaulay’s guest this week is a leading light in efforts to advance the careers of under-represented groups in IC. Advita Patel is a qualified coach, mentor, public speake...
Episode 46 – Influential Internal Communication
April 14, 2021
This episode sees the return of the brilliant business communications strategist, international public speaker and podcast host Jenni Field. The immediate past chair of the Charte...
Episode 45 – Sharing the magic
March 31, 2021
The life and career of this week’s guest has been a literal roller coaster. Mark Webb fell into PR and media relations by chance, after spotting a job ad for the new Eurodisney ...
Episode 44 – How to prove your presence
March 17, 2021
Katie Macaulay’s guest for episode 44 of The IC Podcast is Canadian comms expert Prarthna Thakore. After beginning her career in Calgary and then moving to London, Prarthna has ...
Episode 43 – Kate Jones on the state of our sector
March 3, 2021
Every year since 2008, internal comms pros have responded to the Gallagher State of the Sector report. Because it’s been running for 13 years, and because similar questions are a...
Episode 42 – Once Upon A Time In IC
February 17, 2021
Katie Macaulay kicks off Season 5 of The IC Podcast with a riveting conversation with business storytelling specialist Gabrielle Dolan. Gabrielle is a highly sought-after internat...
Looking back, looking forward: highlights from Season 4
February 10, 2021
With the new season of The Internal Comms Podcast just around the corner, we wanted to whet your appetite with a selection of the best bits from Season 4. For this special best-of...
Episode 41 – At the heart of the crisis: NHS comms during Covid-19
December 23, 2020
The NHS has never been far from our hearts and minds over the last few months. As the national jewel in the UK’s crown, the National Health Service has battled many difficulties ...
Episode 40 – Founding fathers – building the first IC agency
December 17, 2020
What prompted the creation of the first IC agency back in 1964 and what convinced those first chief executives that they needed external help communicating with their employees? W...
Coming soon in season 4
December 9, 2020
Coming soon in season 4 of The Internal Comms Podcast
Episode 39 – Evidence-based IC
November 25, 2020
Recent research shows measurement is particularly challenging for many internal comms professionals. Katie’s guest on this episode of The Internal Comms Podcast is Benjamin Ellis...
Episode 38 – The secret thoughts of successful people
November 11, 2020
Amid the turmoil of 2020, with IC pros thrown into the spotlight as we strive to keep colleagues informed and connected, it’s not surprising that many of us are feeling a degree ...
Episode 37 – The art of negotiation
October 28, 2020
If you want to take your communication skills to the next level, then this episode of The Internal Comms Podcast is for you. Katie’s guest is a formidable negotiator and expert ...
Episode 36 – Navigating the digital landscape
October 14, 2020
In this episode of The Internal Comms Podcast we meet digital expert Frank Wolf. Frank spent seven years as a business consultant at Accenture. Then at T Mobile, he was responsible...
Episode 35 – How to do less, but do it better
September 30, 2020
In this episode of The Internal Comms Podcast we meet Steve Crescenzo, a witty, straight-talking and charismatic speaker, workshop leader and coach from Chicago, USA, who has spent...
Episode 34 – Cross-cultural comms
September 16, 2020
The Internal Comms Podcast is now in its fourth season – and to kick it off Katie sat down with Tasneem Chopra for some honest and open conversation. The self-styled “professi...
Choice cuts: highlights from Season 3 of The IC Podcast
September 2, 2020
Before the curtain lifts on Season 4 of The IC Podcast, we wanted to leave you with some food for thought from Season 3. And what a season it was; we had a whole host of remarkabl...
Episode 33 – IC’s founding father
July 8, 2020
The goal of this podcast is to bring you meaningful, in-depth conversations with people who are helping to shape the world of internal communication: practitioners, leaders, author...
Episode 32 – Leadership in unprecedented times
June 24, 2020
President of the Chartered Institute of Public Relations (CIPR), Jenni Field has more than 16 years’ experience in communications. She is the founder and director of Redefining C...
Episode 31 – What's next? IABC roundtable on the impact of Coronavirus
June 10, 2020
The Internal Comms Podcast has gone truly global with our latest episode featuring three speakers from three countries. In episode 31 Katie tables a roundtable discussion with Jen...
Episode 30 – Your biggest, best, boldest self
May 27, 2020
Chief Executive of the Office for Nuclear Regulation (ONR), Adriènne Kelbie has an exceptional understanding of the true power of communication and engagement. The first woman to ...
Episode 29 – Crisis communication at the coalface
May 13, 2020
Katie’s guest this week is someone who is no stranger to crisis communication. Amanda Coleman was the Director of Corporate Communication at Greater Manchester Police when, on M...
Episode 28 – The Godfather of IC
April 29, 2020
Katie’s guest this week is one of the world’s leading authorities on internal comms and the management of change: Bill Quirke. As managing director of IC consultancy Synopsis,...
Episode 27 – Stepping up in a Crisis
April 14, 2020
This week Katie speaks to renowned communicator Shel Holtz. As listeners continue to grapple with keeping workforces informed, galvanised and feeling connected during the corona cr...
Episode 26 – How to thrive in IC (Part II)
April 1, 2020
This episode is recorded as the majority of the UK is in lockdown while the country attempts to flatten the curve of the COVID-19 pandemic. Katie Macaulay’s guest, Rachel Miller...
Episode 25 – Crisis Communications: Covid-19 Special
March 25, 2020
Katie Macaulay recorded this special episode on Friday 20 March 2020 in response to the rapidly developing situation surrounding the Covid-19 pandemic. Her guests to talk all thin...
Episode 24 – A view from the top
March 18, 2020
In this episode of The Internal Comms Podcast, Katie puts her first CEO in the hotseat: Marc Barone. Marc is chief executive for continental Europe at AECOM. This Fortune 500 comp...
Episode 23 – Courage, confidence and communication
March 4, 2020
In this episode of The Internal Comms Podcast Katie talks to one of world’s most qualified communicators, Priya Bates, from Canada. Priya has an Accredited Business Communicator...
Episode 22 – State of the Sector
February 19, 2020
State of the Sector is the longest-established and most in-depth survey of the internal communication profession, based on responses from more than 1,000 professionals around the w...
Episode 21 – The cheerleader for IC
February 5, 2020
During Seasons One and Two we covered a lot of ground in IC and beyond. As we begin Season Three, brace yourself for more fascinating insights as we delve into the very heart of co...
The highlight reel – nuggets of wisdom from Season 1 and 2 of The IC Podcast
January 29, 2020
Since the launch of The Internal Comms Podcast, host Katie Macaulay has interviewed more than 20 fascinating guests from the world of IC and beyond. Now, as we gear up for Season ...
Episode 20 – Advocacy in action
December 18, 2019
Katie’s guest this week is Keith Lewis, UK Social Media and Social Business Manager for Zurich Insurance – one of the world’s largest insurance groups with 55,000 employees i...
Episode 19 – The appliance of neuroscience
December 4, 2019
Katie Macaulay’s guest this week is a neuroscientist with extensive experience in the field of organisational change. Hilary Scarlett began studying the brain in 2009 after read...
Episode 18 – Editing organisations
November 20, 2019
In this episode we get up close and personal with someone who helps improve the way we communicate at work. Mike Klein worked as a political consultant in the US, but for the past...
Episode 17 – Black Belt Thinking
November 6, 2019
As individuals, this week’s guests have impressive CVs. Sue Dewhurst is an experienced internal communicator who, for many years, has been training and coaching thousands of lea...
Episode 16 – A Passage to India
October 23, 2019
With this podcast now reaching listeners in 50 countries worldwide, host Katie Macaulay has chosen to go international for this episode. Her guest is creative services entrepreneu...
Episode 15 – The Power of Two
October 8, 2019
This week, Katie meets Claire Hyde and Louise Wadman, joint heads of IC at KPMG UK. Possibly the most senior IC job share in the country, Claire and Louise have more than 45 years...
Episode 14 – How to start a movement
September 24, 2019
Katie’s guest this episode is Nita Clarke – whose services to employee engagement have earned her an OBE from the Queen. Nita has a long and fascinating career. She co-authore...
Episode 13 – A check-up with the IC doctor
September 11, 2019
The Internal Comms Podcast is back with a new series of fortnightly conversations with leading lights from the world of internal communications, engagement and leadership. AB Mana...
Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!
Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
In this extra special bonus episode of The Internal Comms Podcast, the tables are turned on Katie as she takes the spotlight as an interviewee. Posing the searching questions is J...
Episode 11 – Putting the soul back into Patisserie Valerie
June 25, 2019
For this special bonus episode of The IC Podcast, Katie interviewed Paolo Peretti, Managing Retail Director of Patisserie Valerie, in front of a live audience at AB Thinks Live, ou...
Episode 10 – Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
For the final episode of season one, Katie Macaulay travels to Bath for IoIC Live and interviews two of the conference’s speakers, Martin Fitzpatrick and Matt Batten. Both Marti...
Episode 09 – How to win colleagues and influence people
May 7, 2019
Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-...
Episode 08 – The Joy of Work
April 23, 2019
Katie’s guest this week is an extremely versatile communicator. In his day job as European Vice President of Twitter, Bruce Daisley has overseen the development of one of the wor...
Episode 07 – What social purpose (really) means
April 9, 2019
Running the UK’s largest retail and financial services network with more branches than all of the UK’s banks and building societies put together, the Post Office is at the hear...
Episode 06 – The craft of communication
March 27, 2019
In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who ...
Episode 05 – Learning comms lessons from PR
March 13, 2019
In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington...
Episode 04 – What it means to be the voice of IC
February 27, 2019
The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC cel...
Episode 03 – What the State of the Sector report means for IC
February 13, 2019
Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discus...
Episode 02 – What it takes to be an IC leader
January 30, 2019
Even if you’re only vaguely familiar with internal communications, Katie’s guest in episode two will no doubt be a name you recognise. In a career spanning 30 years, Russell G...
Episode 01 – How to thrive in IC
January 16, 2019
In the first episode of The Internal Comms Podcast, Katie meets Rachel Miller – a prolific blogger, educator, keynote speaker and one of the most respected voices in internal com...
