The Internal Comms Podcast

Episode 63 – Lessons in leadership

In episode 63 of The Internal Comms Podcast, host Katie Macaulay meets Mike Roe, who had a 28-year career in the police force and is now CEO of Tensense, a data insights company.

Tensense has built a diagnostic tool that generates business insights for leadership teams by asking their employees a few carefully crafted questions throughout the year. The result is a dashboard of organisational health, which moves organisations beyond customer or employee experience – what often gets called CX and EX – and instead gives a picture of OX – organisational experience.

In this expansive and insightful discussion, Mike talks about the essential components and challenges of truly authentic listening, and explains how he learned to ask powerful questions that help drive solutions. He suggests the strategies for communication in the police force, with suspects and criminals, isn’t vastly different from the way we communicate more generally with our colleagues and stakeholders. Then and now, preparation is important, purpose is key, listening is essential, but so is the power of silence – asking a question and letting silence do the heavy lifting.

Mike talks Katie through the ins and outs of Tensense, how it delivers intuitive insights to support business leaders by getting to the heart of employee thinking, and shares his advice for strategic decision-making.

If you have any thoughts or comments on this episode, please share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks.

Download transcript

[Katie 00:03]
This episode of The Internal Comms Podcast is brought to you by my very own Friday update. Would you like to get a short email from me, never more than five bullet points long, giving you my take on the week’s news from across the world of communication? This might be the latest reports, books, podcasts, conferences, campaigns that have caught my eye during the week. I always limit myself to just five nuggets of news so you can read it in record time, but still feel (hopefully) a little bit more informed, maybe even a little bit more uplifted, as you end your week. Now, this is a subscriber-only email, which was initially intended just for colleagues and clients. I don’t post this content anywhere else, so you do need to sign up. But that’s super easy. Simply go to, and just pop in your email address. It’s equally easy to unsubscribe at any time. So, give it a try. That sign up page again: And thank you very much if you do choose to be a subscriber.

Hello, and welcome to The Internal Comms Podcast with me, Katie McCaulay. This is a show devoted to exploring how organisations can communicate better with their people. Every fortnight I invite a guest to sit in my hot seat. They might be an internal comms practitioner, consultant or academic. In this episode, though, we get a view from the top. My guest is Mike Roe. And I must thank my AB colleague Laura for recommending him. As soon as I started looking into Mike’s background, I was intrigued. He has spent a 28-year career in the police force, serving as a senior detective and rising to the rank of commander.

One of his many challenges was leading a high-profile merger of three police districts into one city-wide organisation, a restructuring programme that involved over 1,000 employees and a budget of £35m. Today, Mike is the CEO of Tensense, which again sparked my curiosity. Tensense has built a diagnostic tool that generates business insights for leadership teams, based on asking their employees a few carefully crafted questions throughout the year. Now, this gives leaders a picture, not just of customer experience or employee experience, what gets called CX and EX. But of something more holistic, what Mike calls OX – organisational experience. Now, to me, this sounds pretty exciting. It is a sophisticated approach to gathering and using, well, the collective wisdom, the collective intelligence of employees, to help leadership teams steer their organisations in the right direction.

I should also mention that Mike coaches other chief executives, and in many ways this entire conversation is about leadership: how we lead our own teams, our own networks, and how we help others lead effectively. Another chief executive has said of Mike, “he is quite simply one of the most effective CEOs I have ever had the pleasure to work with. He has that rare combination of humility, great emotional intelligence, and the resilience to make great leadership and business decisions”.

Listeners, please enjoy this very special conversation with Mike Roe.

So, Mike, welcome to The Internal Comms Podcast. It’s a real pleasure to have you here.

[Mike 04:35]
I’m very pleased to be here. Thank you for inviting me.

[Katie 04:38]
I’d like to start if I may, by taking you back to your 28 years in the police force. And I’m just curious to know if there are any, I guess foundational communication skills that you learned through that time – and I was thinking particularly when interviewing suspects, but that might not be where you want to take this bit of the conversation – that you still draw on today?

[Mike 05:05]
Well, I think I’d probably made two points. The general point is, if you can imagine, as an 18-year-old, fresh out the box cop, given a bit of training, and thrust out onto the streets, it’s not until you look back that you realise how important that communication was. And I think there’s a phrase from a famous guy that says, ‘life lived forward, but understood backwards.’

[Katie 05:28]

[Mike 05:29]
And when you look back, you think, Oh, my God, how did I ever survive, you know, some of that stuff? And of course, you then look back and realise it was all about communication. It was either about talking yourself out of a difficult situation, persuading people to do things they didn’t want to do, or just generally engaging with people in a, you know, in a reassuring manner. But the specific point about having spent a career as a detective, clearly communication was, was crucial. And again, it’s not to look back and you realise that the, the kind of strategy and approach for interviewing suspects and criminals is not vastly different, to the way we communicate generally, with people we work with, or our stakeholders and you know preparation is important. Sometimes you don’t have much time for that. But certainly when interviewing a prisoner, you know, the preparation part was, was critical, and in many ways longer than the actual event of having a conversation with a suspect.

Being clear about the purpose, if you relate that back to communication that we have now, you know, whether it’s unofficial, a CEO wandering the floor or wandering the country or the world, there’s a purpose behind the communication. And then I think the thing that many people didn’t realise is listening is pretty important. And of course, when you’re interviewing a suspect, you’re listening for those little clues, or nuggets or opportunities, where you’re going to look to surface a lie, you’re going to look to surface a disconnect in the story they’re trying to convince you of which of course, when it ultimately ends up in front of a jury at Bristol Crown Court is the bit that convicts the person.

The single most important point would be about silence. It’s about when you ask a question and let the silence do the heavy lifting. And again, we don’t realise how important a strategy that can be, even when we’re talking to people in our own organisations. But yeah, those would be my reflections. I mean, clearly, for nearly 30 years communication was at the core of everything really.

[Katie 07:40]
It’s interesting, you talk about silence, because this is just a personal reflection, actually. But I think there’s a certain amount of confidence that you sometimes need to let the silence roll, and I often reflect and I don’t, I don’t know if there is a gender bias here. But I sometimes wonder, wonder whether women can be too quick to sort of jump in and be reassuring not to let that awkward silence roll. Would that be a, would that be a fair comment?

[Mike 08:11]
Oh, I think it’s absolutely a fair comment. I wouldn’t necessarily say women. I think it’s a generalisation. So we are on dodgy ground here and likely to get in trouble. I appreciate that. But yeah, my experience is that men tend to want to fix things pretty quickly. Whereas women often– and I can only talk about having had a mix of, you know, decent diversity in a senior team versus an all-male dominated environment. Where you know, the testosterone the desire to fix stuff, means the ability sometimes to listen, or to hear things is impaired by our enthusiasm to getting the job done. And of course, we all believe our own PR, don’t worry. There’s a little phrase isn’t there. Some people are listening, some people are waiting to speak. My experience of working with women is they’re much better at this than men. That’s a generalisation.

[Katie 09:15]
And there’s another phrase and it might be the Buddha. It might be quote from the Buddha, but it’s something like when your mouth is open, you’re not learning.

[Mike 08:11]

[Katie 09:24]
Which again, it just underscores the importance of listening. So let’s talk about organisational change, because I know as the commander in the police force, you were asked to merge three districts in Bristol and just for lots of our listeners are overseas, so Bristol: southwest city in England, population of just under half a million. So you were asked to merge three districts of that city into one city-wide organisation. And that merger involved around 1200 staff and a budget of £35 million and the vision there was to make Bristol the safest city in the world. Just for background, can you talk about what the catalyst was for this merger?

[Mike 10:09]
Sure. I mean, what I should say is that to make Bristol the safest city in the world was an audacious ambition that I was hanging the change around. But there was a serious point to that, because I would then say to people well name your city in the world that’s safer. And of course, they would, you know, they’d go Quebec, or wherever, but it was an aspirational goal. And I suppose to answer your question, it was on the back of some pretty tough previous years. Bristol, in 1999, 2000, 2001, had become a bit of a crack cocaine centre, there was an endemic of crack cocaine, which fuelled crime, gang violence. And in fact, we were one of the first I think we were the first force to put routinely armed officers on the streets. So the country had had armed officers for a long time, but I’m talking about routinely armed for a while.

The Chief Constable at the time, Steve Wilkinson, who was an absolute advocate of geographic policing, which was about, you know, really understanding and working hard at a community level, quite prescient, really, when you think about the challenge the service is facing at the moment, he was ahead of his time, in many ways. But I think he felt at that time that we had three divisions in Bristol, there was a lot to be said for pulling it together, one single voice, if you like, as certainly as a commander to work with the Bristol Community and political environment, efficiencies, effectiveness, economies of scale, etc. So it was for those reasons that he asked me if I would take this on.

[Katie 11:56]
And so I suppose the question our listeners would have is, what role did internal communications play in the success of this project? And from a leaders’ perspective, in particular, what were the challenges you experienced leading that kind of level of change?

[Mike 12:14]
I think, again, I’ll make the point that, you know, when you look back on your career, or look back on roles, we learn much more when we look back and say, oh, gosh, now intuitively, instinctively, I think I knew communication was going to be absolutely vital. I mean, you’ve got three divisions, two of whom thought it was a takeover. So it’s, in fact, Dr. Mike Carter, who I now work with, he’s the guy that should be on this call in terms of organisational change. He’s an expert and a behavioural scientist, so I am, like, you know, the Sorcerer’s Apprentice, but, you know, he would say that when organisations are going through big change, or kind of any significant change, there are three priorities for the leader or the leadership team. And those are communication, communication, communication. And, and when you’ve done all that, you haven’t done enough.

[Katie 13:08]

[Mike 13:09]
Looking back, I can absolutely see how, knowing that now, I’d have probably done even more of it. But I can recount the times I was driving around Bristol, having the conversations with people for whom this change was going to affect their working daily lives. Yeah, it’s probably what I spent most of my time doing. The irony, having mentioned crack cocaine and some serious stuff, you know, you end up as a leader, I spent most of my time dealing with the tricky issue of where were cops and police staff going to park and, you know, office accommodation. It’s bizarre. But of course, these are the hygiene factors that that either make or break people’s commitment to the task.

[Katie 13:53]
Yeah, we often say don’t we, what’s in it for me? To start communication there, that impact on individuals that at a very high level, you think, wow, you know, really, we’re starting there? But it is their day-to-day reality. And that’s where people feel most impacted, I guess. So, as you say, it’s the hygiene factors get over those first. How important was it to have trusted advisors around you? And I ask that question, because, as IC pros, we often want to be, need to be those trusted advisors to leaders, and I’m just wondering what your experience has been having those kinds of people around you and what you look for in them, and how important they are.

[Mike 14:37]
I mean, I think central to that, for me is having a team, whether it’s a senior team or a team anywhere in an organisation that’s built on shared values and trust. And if I go back to 2001, a long time ago now but you know, at that time in that when we were the centre of Bristol, we were under significant pressure from the Home Office around our performance. Because of crack cocaine, but they didn’t kind of intellectually seem to get that, particularly the Home Secretary at the time who actually went on record as wanting me sacked. But the chief was very supportive. And but what was crucial at that time was whilst you’re getting all this pressure from elsewhere, the team pulled together. And we kind of just metaphorically rolled our sleeves up. And thought right okay, the only person that’s going to affect this is going to be us.

So as we moved forward a few years, you talked about trusted, trusted advisors, that senior team. And the new people that joined the team became, if you like, that, that trusted environment for me to check in, make sure that we were aligned, etc. But what was really interesting was, I resisted for a long time, the temptation to appoint, you know, what we in the police service would call a staff officer. There are two people that keep you sane. One is a good secretary, somebody that gets you to the right place at the right time on the right day, and saves you from yourself. And the other is a staff officer who sweeps around and clears up all your mess. And I always remember, Steve, you know the top guy actually went on to become the head of the Federation, we would go around Bristol, and I would sit and do what I do at desks and offices and, you know, have all this kind of, you know, jolly conversations with people trying to raise morale or whatever, or take their difficult questions and give them my kind of Churchillian, this is where we’re going. And I’d come out of those meetings. And I’d say to Steve, I’d say, “Steve, that seemed to go well didn’t it?” And he said to me, I’ll never forget. He said, “Mike, you think they tell you the truth?”

[Katie 16:45]

[Mike 16:46]
He said “they tell you what they think you want to hear. And then they tell me the truth when you’ve left the room.” Now, I’d like to think he was exaggerating, partly to make a point. But his point was well made.

[Katie 17:00]

[Mike 17:01]
And that’s never left me, that… And it’s a bit like, again, if you relate it to the news this morning, where, you know, they are suggesting that head of a certain state is not hearing everything that is going on in an operational capacity. Because either he won’t hear or people are too afraid to tell him. And there’s this little phrase, you know, tell the total truth faster. Because if we get the total truth quicker, A, it makes life easier. But it might stop us tiptoeing into a disaster.

[Katie 17:40]
We kind of edging nearer my next question, actually. So this segues into it nicely. But when we spoke before, I’m sure you said there were four elements of great leadership. I wonder if you could share your views on those four elements with us?

[Mike 17:57]
Well, I mean, we could fill any big room on the planet couldn’t we with books on leadership and all the rest of it. It’s just a personal view. And I, I think, to not steal this, you know, without referencing, I think it might even have been Carter. But there’s a sense that what leaders do, number one is create a purpose and direction. So whatever it is we’re doing, you know, where is it we’re going? What’s the ambition? The second thing is around how do you align people around that task. Thirdly, motivate people. And fourthly create a culture of leadership.

And, you know, at its core, in essence, for me, this is about where people share a common goal to get up every day, and we know where we’re going, and share the values, then it’ll work. If one of those components is missing, A) it can make life pretty miserable for the people involved, take the P&O employees at the moment, or make life very difficult for the senior team. Because again, if you reference the P&O chief executive, you know, whether he had them in the first place, that is an utter abdication of values.

[Katie 19:12]

[Mike 19:14]
And, you know, if he felt he was being forced into a course of action, by an overarching owner, then resign.

[Katie 19:24]
Yeah, absolutely.

[Mike 19:26]
So that’s my, that’s my view. And I think, from a communication point of view, I was thinking about this under the ‘how do we motivate people’ there is a very nice little exercise that has now become a key part of my work with people that work in my team. And I give an endorsement to this guy called Nigel Risner, who I’ve had the pleasure of listening to for many, many, many, many years, come and talk to a leadership group I’m a part of, he says there’s only one reason people come to work. And when you say that people’s ear prick up, like what? Yeah there’s only there’s only one reason we go to work. And that is to have our personal needs met. And if you think about that, you know, that’s not about our wider, broader life’s ambitions, it’s about in the world of work, what are our personal needs, and if you can identify the top five personal needs, that you that you have got for being involved in what you do, and then you check in against them, you will know whether a) you’re in the right role, or right job or right business, but b) whether or not what’s happening to you is allowing you to be the best version of yourself.

And for leaders, managers, to know what those five personal needs are is pretty critical. It doesn’t always mean we can meet them. For instance, you know, someone says, I have a personal need to be able to park my car 100 yards away from my office. Now, unless they are disabled, that might be a need we can’t meet, I have a need to be at the school gate at three o’clock every day, yeah. But knowing the needs can instigate a much better conversation about how that person can contribute to the organisation. Does that make sense?

[Katie 21:12]
It makes sense. And what I love about it is it’s so simple. And I often think about these things that the simpler the question, actually, the more difficult it is to answer sometimes. Because you really do have to think: what are my needs? How would I prioritise them? I think that’s a great question.

[Mike 21:30]
Yeah, and share them. And you’re right. I mean, my experience of doing this little exercise is people will often see it as a checklist. Right that’s it, I’ve done the five, tick. But actually two things: one, they’ve really got to matter to you, really got to matter to you. And then when you score them, and this is important, they don’t just sit there – I then say, okay, okay, out of five, to what extent is that need being met. And when you say, anything from a three, below, we have to have a further conversation. But when you’ve done the five, I’ll then ask you to do number six, because you then push your thinking, and often number six, becomes something that should be in the top five. And it’s ironic how often money doesn’t actually make it to the top five. Now, I say that with some sensitivity at the moment, given what people are experiencing across the country. But you know, at times, it’s not about the money. It’s about purpose, it’s about work life balance, it’s about the environment.

[Katie 22:36]
I agree with you about money, I say to my team, you know, I just want money not to be an issue. So I want you to be paid well enough to feel that we can take that subject off the table and talk about other things.

[Mike 22:51]
Exactly, that’s exactly right.

[Katie 22:53]
I loved, the thought, I suppose, in some ways I like the most in the sense of where we can dig in, as communications professionals, and just advice to leaders is the fourth one that you mentioned, which is creating a culture of leadership. That really appeals to me, because I think we probably need to move away from organisations that’s built on the basis of the hero at the top of the pointy pyramid, who is the all-seeing all-knowing person. If you create a culture of leadership, and that permeates the whole organisation, the success of that organisation just must become more sustainable and more endemic and more for the long term. I don’t know if you’ve got any reflections on that. But I just I just feel that that is so important at the moment.

[Mike 23:42]
I agree with that. However, circumstances change, you know, there is something about situational leadership again. You know, people talk about leadership styles. I mean, there’s not a wrong style, there’s just a wrong time to deploy it. And that depends on the context, the context in which you’re operating in. You know, if there’s an organisation you are experiencing a, you know, potentially catastrophic, or profit warning, or an oil disaster, or whatever it might be. Yeah, we really haven’t got time to sit around and collaborate on, you know, all the options. You know, there is there is an imperative to make a decision and to sort something out quickly.

As opposed to if in slower time, we know we need a more creative collaborative solution to something, then we as leaders need to be able to tap into those skills. And that goes back to what we were talking about earlier. If the leader believes his or her own PR and finds it really difficult to listen to alternative views, then culturally, you’re going to be in a certain place. So this is complex. And arguably, the world has become more complex. Well, I think when I started life could be complicated. Now it’s complex. And with that, unfortunately, comes a lot of the frames of reference that we used to have for things, when we pull those out of our either memory bank, or bottom draw, your file that says, when this happens, here’s a standing order that says do this. They don’t work anymore. So leaders now need to be far more adroit, flexible, agile, you know, they really do need to be thinking in a different way. And yeah, COVID, and things like that are just examples of how you know that the world has changed for leadership.

[Katie 25:43]
I’ve heard you say that taking a course in coaching was transformational. I’m sure you use that word. And I’m just wondering why that was, you know, how did that course change your approach?

[Mike 25:58]
No, it was transformational. Absolutely. And the reason being, again, you go back and you then reflect, and there is, at one level, a misunderstanding about the difference between mentoring and coaching. So in the police service for a while, you know, we had a mentoring programme. And as I look back, I think, essentially that enabled people that have been around for a while to tell people that hadn’t been around for a while “this is how you do it.” And that can be appropriate, you know, that can be appropriate, you know, why suffer when someone’s been there and knows how to how to do something. So mentoring absolutely has its place. Really, really does. That’s not the point I’m making. Coaching is a very different relationship. Because where most of us feel the need to fix stuff, or offer our hard earned views on the world or a problem, we are merely making an assumption that we know all the context and information that the person is wrestling with. So to take you back, you know, I believed I used to have an open door policy, I can see it now people would sort of knock on the door or the door be open and they’d say, have you got 10 minutes boss. And you go, yeah, of course I have, come in.

Probably, you know, the first seven seconds of them speaking, you are picking up I think you’re I think what they’re asking for is this and wham: “yeah, I can help you with this, blah, blah, blah.” I often now look back and think they probably left the room ,walked back down the corridor thinking that isn’t what I went for in the first place. And of course, we now realise that people will often start talking to us about something, knowing that that’s not really what they want to talk about.

So it’s a long winded way of saying that, yeah, I went through this coaching course, and realised that I was probably a pretty crap listener, and wasn’t well armed in asking really powerful questions. And so for me, it became the most significant piece of leadership training that I could ever have had.

[Katie 28:05]

[Mike 28:06]
Learning to ask powerful questions, being curious enough to ask those questions of others and yourself. And then being confident enough to shut up and let this resonate with somebody was quite transformational, because coaching is about helping people raise their own awareness, so they can take responsibility for their actions. So whether you are working with somebody on an intractable serious problem, or merely just doing their career review or appraisal, for me, you know, what I learned there has, and not just at work, to be honest with you. You know, the things we do at home and the way we behave at home with our significant others is, yeah, my wife would probably say I still aren’t any better at that. But yeah, at least I know, I’m now consciously incompetent.

[Katie 29:04]
I was going to ask you, you talked about powerful questions. Do you have an example of a powerful question or some guidelines around… Do you instinctively know what’s a powerful question in the moment? Or can you describe to us how you generate a powerful question in your mind? What are the questions you’re asking yourself, if that makes sense to actually generate the right question?

[Mike 29:29]
So a lot of this is about a mindset. Malcolm Gladwell wrote a book called Outliers, where he talked about it takes 10,000 hours or 10 years to be really good at something. You know, I think I passed the 10 years of coaching CEOs about four years ago. So I think we might need to extend the 10 years to 20 years. You’re always learning but at its core, are some fairly basic tenets.

So for example, what I learned was if somebody knocks on my door now and came in and said have you got 10 minutes, instead of just starting, I go yes I have, and what would you like to get out of this 10 minutes? What’s the goal of the conversation for you? And then really listening to what it is they are saying to you. And then as they’re speaking, you are listening for those cues that go, this isn’t really what they want to talk about. And so there is a powerful question that’s, um, what are you not telling me?

[Katie 30:29]
I like that.

[Mike 30:30]
And it’s amazing how often people will respond to that with, oh, you know, something I don’t or oh he’s caught me out, or actually the real… And I have had some remarkable bits of feedback when you ask that question. And then there are simple questions like, tell me more. Tell me more. And when you when you extend that offer, people will, because most people aren’t used to being given a blooming good listening to. Summarising what you heard, I have a personality profile that means I sometimes struggle with the detail. So I’d be a big picture stuff. So when you’re dealing with people who are very, very analytical, whose profile is about, I need to understand the detail. I’ve learned I have to, I need to play back to them. So just tell me what you think I just said. Or, tell me what we’ve just agreed. And then you can follow that up a little bit. So out of 10, to what extent are you confident about this task?

And of course, if they give you anything less than an 8, go round it again. Because the world we know we spend our life with misconceptions, misunderstanding, misrepresentations, not really understanding what the heck he was on about. So I think I don’t know if that helps. But yeah, I think we can be very, we can be very assumptive. And we miss out on the truths and the opportunities. And I think it just taught me and I think it’s a life’s work, I don’t think we ever get there. Listening, really listening is hard. Boy, is it hard if you’re going to do it authentically. But if you really want to hear the nuggets, we have to at times.

[Katie 32:27]
Fantastic, thank you. Let’s talk about data and insight. Listeners will know about employee experience, what often gets called EX and customer experience, CX, but your organisation Tensense has developed something entirely new. Can you explain your approach to data and insight and how your solution is different?

[Mike 32:52]
Yeah, I think we talked earlier about the world being complex, and of course the world, and particularly leaders are overwhelmed with data. You know, now it’s, it’s like drinking from the hose of it. But of course, what we have to do is to be able to very quickly make sense of it. And take action, sometimes in pretty critical stuff, whether that’s, you know, disasters or, you know, urgent issues in an organisation. And so, you know, Tensense started life really when Dr. Mike Carter built our original diagnostic around a science called organisational sense making. And at its core, sense making really is what’s the story here, then, therefore, what do I need to do about it? And the research and lecturing on sensemaking has been around disasters. So whether that was the Tenerife air disaster, Challenger, Bhopal, Bristol children’s baby hospital scandal, the shooting of Jean Charles de Menezes, terrorism, it’s about taking the lessons from, if you like, very extreme tragedies and disasters and applying it to the world of business.

So what Tensense did is we took Mike’s science and realised that actually, yes, you’re right organisations have an overwhelming amount of data that they can put on their business intelligence dashboards. I’m not denigrating employee experience or engagement data. It’s important, but it’s a fairly narrow slice of a view that an employee has all their environment, the leadership, the teams, they’re part of, their own, if you like employee journey, and everybody’s very, very familiar with customer experience. But even an organisation like Gartner, one of the leading software analysts, they are now talking about something called total experience as a source. So we’re talking to them because they’ve got EX, they’ve got CX, what they haven’t got is OX.

And so what Mike and the team have built is what we call organisational experience data. So this is for me as a CEO, what can I tap into on a daily basis that tells me, what’s the story in my organisation? Across my organisation? And how can I, in real time, tap into what the significant opportunities and threats are in a way that we don’t get with employee engagement, we would argue, and certainly not with customer engagement, because they will tend to be a bit backward looking. And so with very few questions, Mike has built something that gives that insight to leaders. And when that’s integrated with their financial information and other business metrics, it allows them now to take a more predictive, forward-looking view of what might be happening. So, if you like, you know, it’s automating some very, very clever questions, to help leaders make better decisions.

[Katie 36:02]
And I understand that you ask questions related to four key areas, can you share those four areas with us?

[Mike 36:10]
Yeah, sure. I mean, I think if Mike was here, Mike would say he has produced questions that when connected, give you a very powerful overview and insight of the organisation, the performance of the organisation, and where your threats might be, and where your opportunities lie. We happen to display the results and the results of the collective answers to those questions through four lenses, that will make sense to people. So, what the first one is around, where is the performance energy in the organisation. And we talked earlier about if you are on the left-hand side of our performance curve, you know, where success resides, you know, the leadership style, the communication, would be very different than if you flipped over, and you’re P&O at the moment or, you know, lots of other examples you can give where we’re in more challenging times, or heaven forbid, we’re in failure where the lights are about to go out. So that’s the first one, important to know where the energy is being expanded in the business.

The second one then, is motivation. And this is a reflection of leadership. It’s called the motivation lens. But this is the balance between leaders providing challenge and support to their people. And those listening might have even been subject to that kind of change. You know, we’re very good at times of praising people, sometimes we’re not so good at holding them to account. And what we’re looking for is that correct balance, so people feel committed to the organisation.

Thirdly is around team attributes, we’re looking here at what are the attributes that will allow us to build high performing teams in our organisation? Now those first three lenses, you’ll be able to glance at and go are we in the right place? Yes or no.

And the fourth one is around culture. And lots of people do lots of work on culture. But Mike has deliberately looked at the climate, because this is about in the moment, what can leaders do? And so our culture map, when, and it’s not culture is not right or not? Right. What it is, question for leaders and organisations is what does our culture need to be to allow to enable us to be successful? It goes back to your question earlier about, you know, how we collaborate on things. You know, this is all about cultural orientation. And leaders need to understand what it is that they are building, what sort of culture are they nurturing? What are the behaviours and leadership characteristics that go with that? So those are the four lenses, you know, we display those visually. And then we have a very clever algorithm that connects them to produce a high impact automated report. That’s a summary of what Tensense is.

[Katie 38:55]
Fascinating. I believe your tool asks employees to answer questions in a very specific way. So where you need to actually ask the audience, as it were, employees, certain questions. Can you tell us a little bit about how, yeah, how you ask questions and the kinds of answers you’re wanting to get and how those answers are framed, I guess.

[Mike 39:16]
Sure. Now, yes, you know, you might want to invite Dr. Mike Carter back onto one of these because again I am in dodgy ground here, but I’ve heard him speak about this many times. And it is quite humorous, you know, because he would say that, you know, mankind 1000s of years ago, you know the notion of fight or flight? The only thing that ‘man’ – the generic term – needed to know is, who to fight, what to eat, and who to have sex with. And frankly, they took nanoseconds. The only thing that took a bit longer was what to eat. They were a bit more choosy about what to eat. Yeah, it’s the fight or flight issue. So, you know, for those people that are exponents of organisational sensemaking, this is about providing just enough information.

So there is something called system one thinking and system two thinking. So by way of example, we go into a board meeting. And what happens is that actually what they call system one takes place, we are all arguing, rowing, working out how we can make our point, how we can denigrate somebody else, how we, where we can get more money for our bit of the business, blah, blah, blah. What happens though, at the end of it is something called system two, outcomes, a nice tabulated set of minutes and, you know, action points, and nobody would ever know what went on during the course of the cut and thrust. So what we’re about, we want to tap into the emotional, intuitive reaction of people to where they work. And we’re not interested, this is going to sound odd, we’re not interested in the people. We’re interested in what the people know.

And so by getting them to answer questions in a more intuitive, emotional way, we get to the heart of the issue really quickly, based around the 80:20 rule. So we’re not about precision, we’re about plausibility. You as a CEO, have got so many things going on, so many things you could communicate about, actually, we want to reduce that equivocality and bring it all the way down to: Okay, here are the two or three things that plausibly you should spend some time on, or ask some more questions about because this is where your problem lies, Volkswagen, or Boeing, you know, or Brew Dog. And you need to ask some questions, before this becomes a serious issue.

[Katie 41:46]
I love that phrase, we’re not about precision, we’re about plausibility. Because I can imagine some management teams getting completely stuck in trying to find out exactly what the problem is, where it is how it started, and all of a sudden, it’s too late to do anything about it. They’ve got stuck in the weeds. Whereas if they presumably just decided, broadly speaking, this is what we think’s happening, this is our gut reaction. This is our system one, this is how it is, they can move faster. And even if they’re not moving in exactly the right direction, at least they’re taking some action, and hearing and listening more as they go. Is that the thinking behind that?

[Mike 42:27]
It’s a very good summary. There is research at the moment that says about 58% of decisions are taken, leaders take decisions based on their gut. Now, nobody least of all us is saying that leaders intuition and gut isn’t appropriate. It is. But again what Gartner would say this is about augmenting decision making. Now what does that mean? Well, that means it’s the fusion of art and science, we take what we as leaders have learned over all the years, we tap into people’s, hopefully we tap into what people know, you know, we talked earlier about you know, what is it we’re not hearing? And often we’re not very good at that. And COVID has made that harder with you know hybrid work and etc. So it’s the combination of, of what intuitively, you know, what our guts telling us, but with better data, to augment that decision making process, if that makes sense. And if we are too reliant on precision, and there’s nothing wrong with this, don’t get me wrong. But the world’s moving too quickly. I need to know in the moment, what is going on, I’ve got multiple decisions to make. And some of them are really critical and complex. So I think where the world’s moving towards, or where it is moving towards, is that augmentation of, you know, that instinctive, I’m going to make this decision, but actually, I’ve now got some data that confirms that I’m a) looking into the right place. And I’m about to probably make the decision that’s in line with the priorities.

[Katie 44:00]
I suppose my question is, how important is it that you’re creating a model and data that is almost predictive, as opposed to what we often see from see, annual or quarterly reporting, which are sort of lagging indicators of performance, if that makes sense. So what you’re hopefully building is not quite a time machine, but something that helps people project and think forward and predict.

[Mike 44:25]
Yeah, so I mean, the exciting thing for us and on our investors is that using patterns and templates, as we get more data, we will be able to become even more predictive. But at its simple level at the moment, you know, given the lenses I mean, I can give you lots of examples of organisations whose performance based on their financial data is showing that let’s say they’re in upper quartile of the organisation that they’re part of. I’m gonna give you… so let’s just say Dallas, the Dallas office, okay? Is hitting its numbers. But I’m sitting there and I’m looking at our lenses. And I’m looking at where the performance energy is. And I’m suddenly seeing that the response from people based on the segmentation if you like, because the senior team will see the world differently from the people on the ground. The people on the ground are going, we’re feeling something just shifting here. It’s a bit like when the St. Paul’s bobby came to me and said, boss, there is a different feel on the ground here. I always remember him coming and saying to me, Chris he said, there’s a different feel on the ground. You know, there’s some new people in town, do you know what I mean. And so you kind of, those were the early warnings.

So that’s, you know, relate that to the organisation, people know first. And so if you then see that people’s commitment is just dropping and they’re becoming more anxious. If under the team attribute lens, we’ve lost a bit of trust, we’re not kind of telling it, or don’t feel confident enough to give our leaders the fierce messages. If culturally, we’ve lost some of our dominant orientation, I’d be going, I’m not convinced that our performance figures will hold up in the next quarter, or the one after that. That’s the time to look. And of course, if we’d got really good performance figures, and OEX data is Top of the Pops. Well what can we learn? What can we share? What is this leadership team doing? Or what is the context here that we need to learn from? And that’s what we’re about. And you made the point that allows leaders then to look through the front, the front windscreen as opposed to always dealing with legacy stuff.

You mentioned employee engagement earlier, we had a really nice piece of work with a fairly major part of the defence industry. And they ran up because they just had their third annual survey. And they couldn’t shift the dials. And so we gave them a bit of help. And of course, they went “ah, I get it now.” So we were able to give them what the causality was, of why the people kept answering their engagement survey in a certain way. And once they knew that they could do something about it.

[Katie 47:17]
I’m just curious about the technicality of how it works tactically, how often are people having to answer questions? And that seems like a silly question in a way, because what I often hear is this word survey-itis. So my clients are saying, we can’t ask them your set of internal comms questions now, because I’ve just done a survey about well-being and they’re just about to do a survey about hybrid working. So how often are you asking people questions and, on average, just roughly, how many questions are you asking?

[Mike 47:47]
When we started this, we had cards. So I want you to imagine, I’ve got a box of 360 cards, right? And a big board that lays out the strategy of an organisation. And I would go around to our clients, and they would play 360 clue cards. Now, the problem with that is it takes time, it’s a bit of fun, but you’re only getting results from the senior team that are playing the cards. Nevertheless, it allowed them to surface what, in their perception, was the big issues. So if you then fast forward, we put that on an app we messed around with it, reduced the number to where we are today, where what Mike has done is identified the fewest number of clues that give you the biggest insight.

[Katie 48:32]

[Mike 48:33]
And so that’s got down to 16 clues, 16 questions, and the way that we avoid survey fatigue and also, frankly, people’s now inclination to sometimes not even answer them correctly. Is that we deploy it through people’s collaboration tools. So everybody’s familiar now with Microsoft Teams, for instance, or Slack or whatever. So imagine you log on this morning, and you will just get a prompt, and there’ll be a clue, and it’s still visually looks like a clue card. And we’re asking you to maybe complete one or two cards, clues a week. At worst, it’s 16 every month. So it’s not a big demand. Go back again, to what we talked about purpose, clarity, you know, where people know why they’re doing it and that they will be influenced in the strategy, decision making of an organisation. They complete them, we get a massive, high rate, right? Because the clue makes sense. It’s very easy to complete. And so if you like we create droplets, so it becomes an embedded way of how the organisation operates rather than “oh my god, I’ve got to sit down for 20 minutes and I’ve got to answer a bunch of questions,” which frankly, nobody does anything with.

[Katie 49:52]
I mean, this brings us very neatly onto the subject of employee engagement, which I wonder if we can touch on very briefly. When we spoke last, you said to me, just look up how much Workday acquired Peakon for, so what they had to pay for Peakon. So Workday, and just in case people don’t know, is the kind of HR Finance cloud SAS type solution and to acquire Peakon, which is an employee engagement app: $700 million last year. I couldn’t believe it. So clearly, measuring employee engagement is very big business. I had Professor William Kahn on the show, the professor, the Organisational Psychologist that actually invented the term personal engagement at work in 1990. And through my conversation with him, it became very clear that he is rather unconvinced if we say we use that word of efforts to even try and measure this. So I’m just really interested in your thoughts on employee engagement. And actually, whether you think there’s actually something almost I’m not going to say dangerous but unhelpful in attempts to measure it.

[Mike 51:07]
First thing is organisations like Peakon, Culture Amp, Glint absolutely have – no doubt about that at all – very sophisticated tools. You know, they ask great questions, and they absolutely play a really important part in the organisational development, you know, leadership, etc. And they tend to operate in the world of the EHRD. And are very important attributes for their strategy. Absolutely. But what we’re talking about, it’s still a contact sport. You know, so the question about what it measures. Still, at some point, we as leaders have to engage with our people, look them in the eye, have an emotional connection, care about their, you know, their personal life, etc, etc.

So, a bit like I was talking about augmenting decision making, engagement augments a certain aspect of an employee’s journey and experience of the organisation. We are very different. You know, what we’re working with Gartner on is that we add a significant component that they haven’t got, we also collect our data in a slightly different way. But we believe we are responding to where the world is at the moment. CEOs don’t have time, we are also very interested in the person in an organisation called the chief data officer Now, a chief data officer’s role – and in the States, they’re already saying there’s going to be a dearth of them – the need for the chief data officers is becoming ever apparent. Their job is to give the story to the chief executive. Their job is using business intelligence, analytics, to provide the story. Now, we believe we provide a critical component of that story. That is about stopping Boeing 747s falling out the sky, Volkswagen creating the kind of crisis they did, unless, of course, leaders are wilfully blind, or really are behaving in a very Machiavellian, bordering on the criminal, way. And that’s different to what do our customers feel about, you know, our flight experience. And what do our people feel about being an employee within Boeing.

We’re about and like I said earlier, we’re about highlighting on a daily basis, what people know is going on in the business. Because if I don’t know that, I may well not be focusing on the right things or taking the right critical decision.

[Katie 53:45]
It reminds me in a way of when we’re measuring things to make sure that you don’t confuse satisfaction with effectiveness. And you’re making me think of this, you know, that engagement is all very well. But the experts that I’ve had on the show often say to me, but engaged in what. So it’s not enough to be happy and satisfied at work.

[Mike 54:06]
We’ve just deployed a tool with a US company. The CEO is newly in there. And I think I mean, I’m not going to give you any clues at all about this. But he’s gone in and he’s found they’re all hugely overpaid, have fantastic personal terms and conditions of work. Been there 20 years. How do you think they’re going to complete an engagement survey? But when he completed the OX data, the company is on fire. And he has sacked pretty much all of the executive team. And this is within 21 days of joining and single-handedly gone to the right country to re-establish customer relations and come back with a $60 million deal. It might be an extreme example.

But if, I mean, if listeners could visualise a sigmoid curve, okay? And draw it in your mind a sigmoid curve, bottom left, building, top left, success, flip over challenge, bottom right, failure, left hand side of the curve, good. But you imagine you are in top left, success. That is the place you want to be. But it’s also very dangerous, because that’s where complacency sits in. That’s where Kodak said, what have we got to fear from an apple? That’s where BlackBerry said, we are a perfectly entrenched organisation, and so on and so forth. Because the idea is that you put enough disorientation in the business, enough challenge to go again, build success, build success, build success. And so the example I’ve just given is people were very comfortable until they’re not, you know, until leaders, curiously leaders ask good questions. Why are we doing it like this? Well, we’ve always done it like that. Why have we only got one customer? Well, they’re really good. And they pay us a lot of money, yeah but what if they went? And so on and so forth. You get the idea.

[Katie 56:21]
Yes, I do. You talk about organisations being essentially two shapes. And this. I was intrigued by this thought, can you tell us more about this? And what does communication look like, inside these two shapes of organisations?

[Mike 56:38]
Well, this is, again, Dr. Mike Carter, I, I’d encourage you to link in with him and give him a hard time. But he teaches or did teach on the MBA programme at Bath. And in the early days, he would talk about triangles and domes, we would take the mickey out of him, you know, he’d run a whole MBA session on triangles and domes, but again, if your listeners visualise a triangle, and then visualise a dome, and Mike would say, well, what sort of characteristics of organisations do those represent? And you kind of go triangle military, my old game the police service, hierarchical layers of command, layers of communication. And on the flip side, what’s a dome look like? Where it’s much more flexible informal layers of communication, etc, etc? And then of course, you ask people, well, where you currently work, where is that? The interesting thing about police services is its extremely hierarchical, as you’d expect, in some ways, you can identify them as mass production on the left mass innovation on the right.

But you take a young cop, as I was, you know, you’re in that hierarchy structure, but you’re then thrown out onto the streets with all the discretion in the world. So it’s interesting in terms of decision making, the communication, there is certainly a particular way of operating. So on the dome, what really reflects the dome, and what’s interesting to me, is, it’s often the more creative industries where innovation thrives, etc, is people take responsible initiative. And that is a really critical component of that. Because, you know, leaders need to be able to delegate. You know, it’s not about losing accountability. But in some organisations that creativity, that innovation, that ability for people to mess up quick and move on, is vital. But yeah, so you can have a massive, massive conversation about triangles and domes.

[Katie 58:41]
I love responsible initiative. I love that phrase, because that’s saying, I’m gonna give you the guardrails, we’re going to put those up. But other than that, off you go. And that’s such a powerful thing. Yeah, there’s a phrase I think Tim Ferriss uses, which is something like, it’s amazing how suddenly more intelligent a person becomes when you tell them that you trust them. In other words, you know, left to their own initiative, people will find the answer, as long as you’re just as you say, give them the guardrails.

[Mike 59:17]
There are building blocks to this aren’t there. Some of your listeners may have read The Five Dysfunctions of a Team by Patrick Lencioni, but what the pillar, the key pillar is trust. And he will say there are two ways that you build trust. If you really want to accelerate it, one is share your personal histories. And second is share your profiles. So many people will be familiar with Myers Briggs you know personality profiles, etc, etc. Whichever one is your preference, share them. Personal histories is interesting. You know, that’s about the conversations which take us out of the work environment so that we know a bit more about the person. So what Lencioni is saying and I absolutely buying to this, is where we can build trust, we can have the right kind of conversations. And, and you can only ask people to take responsible initiative, if they do feel that they are in a trusted, safe environment. And that, going back to what we talked about earlier, communication, coaching questions, framing it, so that you’ve framed someone’s role in an environment where they feel comfortable to mess it up, or comfortable to ask.

[Katie 1:00:29]
What you’re describing, which is a big theme of mine that I’ve thought about a lot over the years, even wrote a book about it, is collective wisdom. I’ve had this thought for some time that most organisations in terms of their products and services, those can be replicated and will be replicated pretty quickly. Your competitive advantage lies inside the minds of your people, what they know what they feel what they can imagine, invent, develop, contribute. And that’s the thing you’ve got to unlock. And that’s why for me, this game, internal communications is so important at the end of the day.

[Mike 1:01:05]
I’m going to unashamedly plug a personality profile, but there are many, we just happen to use Insights Discovery, they do it with a colour language. And that, for me, is a communication tool. And once I realised what my profile was, and that it was opposite to my wife’s, or that I have an exec team that is dominated by red energy, right, so red energy is about vision and get it done, which is the opposite of green energy, which is all about, do it together. Collaborate, you get the idea. Reds communicate don’t they, reds communicate. When I first entered the world of the private sector, you get a one [word] reply text. Yes. No. Well, I took this blooming personally. Where was the “Hi, Mike, how was your weekend? On reflection I don’t think we should do this.” Instead of No. I’m exaggerating to make a point. But not much. There’s good day bad day behaviours, but as a communication tool, it is vital. And for leaders to be self-aware, it starts with where do I go, particularly when I’m under pressure?

[Katie 1:02:27]
Yeah, that’s a great question.

[Mike 1:02:28]
How do we tap into the creative people in our organisation, importantly, how do we, how do we tap into those that are good at the detail?

[Katie 1:02:39]

[Mike 1:02:40]
You know, within a few seconds, you can spot the kind of profile of the person you might be selling to or needing to influence or whatever else. And if you go, if you come to me with your 24 PowerPoint slides, I’m going to switch off. But for the blue energy, well you need the detail, you must have the detail. How can you possibly make a decision if you just give me the headlines? And but we’re stretching the definition to make a point.

[Katie 1:03:09]
My final question really is, I guess a question on two levels. And it’s about strategic decision making. So much of your work is about, as we’ve talked about, making the right decision, how you make the right decision, in not just as you said earlier, not just in a complicated world, but now in a complex world. And I wanted to ask this question also, because on one hand, we might be in a position as internal comms pros to help advise leaders on the right course of action, whether to make what decision to make, but also in our personal lives, there are times when we come to a fork in the road, when we really do have to make a decision about something. And so I just wondered, do you have any advice on how we can all either make smarter decisions ourselves or help others make smarter decisions?

[Mike 1:03:59]
I think it’s a brilliant, brilliant question. But for me that connects some of the threads we’re talking about. So what I mean by that, well, asking better questions and being curious, getting insights from other people, has got to be a good thing to do. And this doesn’t work when someone comes up to you and says, could you tell me where the railway station is? And you say, well, where do you think it might be? That’s, yeah, that’s less than, helpful. But when we’re talking about strategy and choices and where the organisation might have so somehow, we have to create an environment where we can tap into the knowledge, the insight, the understanding of people that may be part of this game. Linked to that, we’ve just talked about it, knowing people’s profile. If all you ever do is tap into the kind of high-level red energy, you are going to miss something. You know, if you’re an organisation that is now under threat from competition, where you need to be creative and innovative around your product or services, you need creativity. That might mean reducing the bureaucracy in your business to create more innovation and creativity. So from a strategic point of view, so it’s about knowing that that culture, and the profile of people.

And then the third element we talked about, is we make decisions, but we need data. And that’s the revolutionary part here. You know, that’s the bit that you know, CEOs no longer need to get in their planes, and fly all over the world, destroying the planet, to try and find out what is happening in their factories in Singapore, in Germany, in the US, wherever. They can tap into given, you know, the analytical world and the software available, whatever it might be to get data, then they augment and go back to that it’s about augmenting decision making. It allows them to do it in a more timely, relevant way. That’s how I would see it. At the end of the day, leaders still have to come to the party with, you know, we have a vision for this business. And at the day before all comes back to communication, whether interpreting data, asking the right questions, talking to people, it’s all about communication. That’s the game we’re in.

[Katie 1:06:23]
Yeah, I just want to reinforce something you said more than once, which are so important where you said, and you talked about the chief data officer, but you said, what’s the story. And I think that is the thing that often gets missed the story that needs to be told around the data, the actionable insight. And what’s so great about turning the data into a story is that it becomes compelling, it becomes memorable, it becomes repeatable. So yeah, I don’t want to lose that thought, because I think it’s really important.

[Mike 1:06:54]
Often data doesn’t necessarily give us the so what? And that you just made that point, it is about actionable data.

[Katie 1:07:04]
Mike, do you have time for these quick-fire questions?

[Mike 1:07:07]
Go ahead, boss.

[Katie 1:07:11]
If you could go back in time, what careers advice would you give your younger self?

[Mike 1:07:17]
Follow your passion and your pension will follow.

[Katie 1:07:22]
I love it. Complete this sentence or complete it in your own way. World class communication is…

[Mike 1:07:31]
…the ability to hear the difficult messages.

[Katie 1:07:35]
Oh, I love it. I love it. Is there a book a website, a report, a film, it doesn’t really matter, that you would recommend all listeners should read to better understand leadership and or business strategy, either of those, or both?

[Mike 1:07:50]
Well I’ve referenced The Five Dysfunctions by Patrick Lencioni. It’s a really simple read. But it’s a very nice, little metaphor about how you build high performing teams. So I’d absolutely recommend that, you know, start with trust and ask yourself the questions, you know, to what extent are you, you know, can you score yourself against these? I mean, there was another book that I read a long time ago called Heroic Leadership by a guy called Chris Lowry. And basically, he was describing a 450-year-old company, it was the Jesuits. But it’s a really interesting read. But it brings out at you all that stuff about culture, principles, values. And I think that is so so crucial. As we move forward in this murky world. If we can only reconnect with values, that would be that would be great.

[Katie 1:08:42]
Lovely. I like that. Finally, we give you a billboard for millions to see you can put any message on that billboard you like, what’s your message going to be?

[Mike 1:08:53]
My best mate in the world is my nine-year-old grandson, Woody. And this was, honestly, this is a fascinating little anecdote. We were walking along. And he was saying, and we were talking about being a class leader at his school at his primary school. And he was telling me why he didn’t think this kid should be the leader. This is not right. It’s not right. And I said to him, go on then, Woody, give me the three attributes that you would look for in your primary school class leader. And these are what he said. And these are what I put on the billboard: teamwork, kindness and good ideas. That’d do for me, I don’t need to read Patrick Lencioni or anybody else.

[Katie 1:09:40]

[Mike 1:09:41]
Because often as leaders, we think we do teamwork. We’re full of bloody good ideas. But the bit we often miss is the kindness. I thought: this is out of the out of the mouths of babes.

[Katie 1:09:53]
Mike all I can say is a huge thank you. This has been such an informative instructive, fascinating conversation. So thank you so much for your time.

[Mike 1:10:04]
It’s been good fun. Thank you for the questions.

[Katie 1:10:11]
So that’s a wrap for this episode of The Internal Comms Podcast. For the show notes and the full transcript, head over to our website, If you did find this episode helpful, I would be very grateful if you could give us a review on Apple podcasts. That will help other IC pros out there find our show. We still have a few guests still lined up for this season, including the IC citizen himself, Martin Flagg, who teaches blogs and consults on all things employee comms, so you may want to hit that subscribe button today.

Our listenership has literally doubled, quite suddenly, in 2022. So whether you are a long loyal listener, or a newbie, thank you, thank you for choosing the show. I know there is a lot of competition out there for your time, and your attention. Please continue to reach out to me on LinkedIn and Twitter. Tell me what you want more of, what you want less of, recommend potential guests. I genuinely want this show to be as helpful and as inspirational as possible.

Thank you also to John Phillips, my producer, Stuart Rolls, our sound engineer, and my very hard-working colleagues at AB – all of you keep the show on the road. Thank you very much. Until we meet again, stay safe and well, lovely listeners and remember, it’s what’s inside that counts.

Jump to

Foundational communication skills from the police force [04:38]

Mike’s big merger and the role of IC [09:24]

The importance of trusted advisers [14:15]

The four elements of great leadership [17:57]

Creating a culture of leadership [22:53]

Authentic listening and asking powerful questions [25:43]

Tensense’s revolutionary OX data solution [32:27]

Tensense’s four lenses of data [36:02]

How and why Tensense asks its questions [38:55]

Creating a predictive model [44:25]

Meaningfully measuring employee engagement [51:07]

Don’t confuse satisfaction with effectiveness [53:45]

The two shapes of organisations [56:21]

Building trust [59:17]

Communication tailored to personality profiles [1:01:05]

How to make smarter decisions [1:03:09]

Quick fire questions [1:07:04]

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As internal communicators, empowering leaders to clearly communicate business strategy, important updates and company values is a valued skill. How can we inspire colleagues and le...

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Episode 100 – Meet the super-connector behind #CommsJobs

May 29, 2024

After years running an internal communications team, Daniel Mendez emigrated from Chile to the U.S., where he faced a host of barriers to success. A language barrier. A small or no...

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Episode 99 – The communicator’s communicator

May 15, 2024

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda s...

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Exclusive reveal: Katie’s IC masterclass

May 1, 2024

Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass. With more than three decades ...

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Episode 98 – How to build a powerful personal brand

April 17, 2024

This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert ...

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Episode 97 – Leaving the ladder down: helping IC pros step up

April 3, 2024

In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back the show’s first-ever guest, Rachel Miller. Rachel is an internationally recognised internal com...

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Episode 96 – Inclusion in action: Kindness is the keystone

March 20, 2024

This week on The Internal Comms Podcast, host Katie Macaulay is joined by Global Belonging, Equity and Impact Consultant, and self-styled ‘human-centric technologist’, Bob Wata...

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Episode 95 – Mastering your approach to strategic communication

March 6, 2024

This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Da...

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Episode 94 – The stories that shape us

February 21, 2024

In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by leadership communications coach and co-founder of Engage Kenya, Agatha Juma. Agatha credits an emba...

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Episode 93 – The sound of success: Why it pays to listen to employees

February 7, 2024

We’re back for Season 11 of The Internal Comms Podcast! And kicking us off with a very special episode, this week host Katie Macaulay is joined by not one, not two, but three gue...

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Moment 35 – The four Cs of content: How internal communicators can create comms that land

January 31, 2024

Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely mus...

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Moment 63 – Are you listening? The power of questions in leadership: Mike Roe

January 24, 2024

“I realised I was probably a pretty crap listener,” Mike Roe tells Katie Macaulay in this Moment from The Internal Comms Podcast. We often go to leaders and start by asking th...

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Moment 57 – Language matters: Building two-way engagement at IKEA

January 17, 2024

At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-wo...

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Episode 92 – Revolution coming: How AI is transforming internal comms

December 20, 2023

If you have ever attended one of Shel Holtz’s presentations, you will know that, more often than not, it’s standing room only. Shel has a remarkable ability to anticipate what'...

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Moment 61 – Human-centric businesses do better: Victoria Dew

December 6, 2023

Does your approach to internal communication have the human touch? It’s essential to the humans you employ, says Victoria Dew, CEO of Dewpoint Communications and an internal com...

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Episode 91 – How to build a one-person IC powerhouse

November 22, 2023

Ever feel like, as an internal communicator, you’re fighting an uphill battle all by yourself? This week’s guest on The Internal Comms Podcast has exactly what you need. Host ...

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Episode 90 – A shared vision: ED&I and IC in action

November 8, 2023

This week on The Internal Comms Podcast, host Katie Macaulay is joined by Sim Sian, Head of Equality, Diversity and Inclusion at Mitie, and Yvonne O’Hara, formerly Mitie’s Grou...

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Episode 89 – Netflix-style IC: Snackable, on-demand and authentic

October 25, 2023

In this episode of the Internal Comms Podcast, host Katie Macaulay is joined by Access Group’s Global Head of Communications and Engagement, Paul Downey. Paul caught Katie’s ...

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Episode 88 – It’s fixable: How to tackle hard problems

October 11, 2023

In this episode of the Internal Comms Podcast, host Katie Macaulay is joined by Anne Morriss. Anne is an entrepreneur, author, public speaker, and the Executive Founder of the Lea...

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Episode 87 – Tracing the legacy of internal comms

September 27, 2023

It’s often said we must understand the past to build the future, and that sentiment sits at the very heart of this episode. This week on The Internal Comms Podcast we welcome pr...

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Episode 86 – How to crush your next public speaking gig

September 13, 2023

Season 10 of the Internal Comms Podcast kicks off with one of Katie’s most compelling conversations yet. Shil Shanghavi is a public speaking specialist, storyteller and head of...

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Coming soon: Season 10 of The Internal Comms Podcast

September 6, 2023

Our summer break is drawing to a close, Katie has dusted off her mic and we’re ready to launch Season 10 of The Internal Comms Podcast! This season, we’ll be welcoming more o...

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Moment 18 – 3% of employees are driving 90% of conversations: Mike Klein

August 30, 2023

In this moment, we catch up with Mike Klein, former political consultant, modern-day communications stalwart, and two-time guest on the Internal Comms Podcast. Mike breaks down h...

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Moment 17 – How we create meaning: Sue Dewhurst & Liam FitzPatrick

August 23, 2023

What’s our one true purpose as internal communicators? It’s the question we’re all seeking the answer to. This moment takes us back to when Katie first welcomed Sue Dewhurs...

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Moment 13 – The message must change at each leadership level: Dr Kevin Ruck

August 16, 2023

If there’s one thing we’re clear about at AB, it’s that communication should not be a one-way street. And that’s what this moment is about. We head back to Episode 13, w...

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Moment 06 – On tolerance, kindness and being enough: Henry Normal

August 9, 2023

As communicators, we could often do with slowing things down a little. In this moment, Henry Normal – author and co-founder of production company Baby Cow, which he founded with ...

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Moment 01 – What happens inside is reflected outside: Rachel Miller

August 2, 2023

Have you heard of an inside-out approach to communication? It’s no secret that today’s internal comms messages seep into the world outside the office walls. After all, anythi...

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Episode 85 – Lessons from a trailblazer

July 26, 2023

We’re ending Season 9 of the Internal Comms Podcast with a bang this week, as Sally Susman takes to the hot seat for her second appearance. Sally is Executive Vice President an...

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Episode 84 – Ethics in action: Insights from a global compliance leader

July 12, 2023

In modern business, integrity is non-negotiable. As legislation ramps up in lockstep with colleague and customer demands, operating an ethical business in line with global regula...

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Episode 83 – ESG: How IC can drive the agenda

June 28, 2023

Define ESG… Well, it stands for environment, social and governance. But can you really define what ESG actually is? Put very simply, ESG is a set of criteria used to evaluate a ...

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Episode 82 – The truth about resilience

May 31, 2023

It seems everyone’s talking about resilience, the ability to bounce back from misfortune or adversity. But as Bruce Daisley explains to host Katie Macaulay, there’s something w...

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Episode 81 – Unilever: Inside a global success story

May 17, 2023

With over 130,000 colleagues, and a 100-year history, Unilever is one of the world’s largest consumer goods companies. And this week on the Internal Comms Podcast, we get a peek ...

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Episode 80 – The inside track on comms at Mercedes F1

May 3, 2023

“The days we fail are the days our competitors live to regret,” said the late, great Niki Lauda. And that’s what this episode of the Internal Comms Podcast is all about. Thi...

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Episode 79 – Lifting the lid on comms consultancy

April 19, 2023

Ever considered what it takes to become an effective communications consultant? Then this week’s episode of The Internal Comms Podcast is for you. Host Katie Macaulay welcomes Si...

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Episode 78 – Comms with courage

April 5, 2023

This week on The Internal Comms Podcast, host Katie Macaulay welcomes Audacity’s Jason Anthoine. Jason has spent three decades working in internal communication, employee experie...

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Episode 77 – Here for the culture

March 22, 2023

This week on The Internal Comms Podcast, host Katie Macaulay welcomes culture-chameleon Shane Hatton. Shane is many things – author, international speaker, trainer, leadership co...

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Episode 76 – Employee experience: For the people by the people

March 8, 2023

This week on The Internal Comms Podcast, host Katie Macaulay welcomes Nicholas Wardle. Nicholas is Head of Employee Experience at Brand Experiences, and co-author of ‘Monetising ...

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Episode 75 – Inside the world’s most famous corner shop

February 22, 2023

This week on The Internal Comms Podcast, host Katie Macaulay welcomes Sam Bleazard. Sam’s role as Employer Brand Content Producer takes him behind the scenes of ‘the world’s ...

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Episode 74 – Culture with sticking power

February 8, 2023

The Internal Comms Podcast is back for Season 9! To kick off this season, we welcomed BizJuicer’s Andy Goram to the hot seat. Andy’s passion for building businesses ‘from t...

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Season 8: In the rear view mirror

February 1, 2023

With Season 9 of The Internal Comms Podcast right around the corner, host Katie Macaulay has taken the opportunity to reflect on the wisdom and insight shared over our latest seaso...

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Episode 73 – Forging your own path

December 21, 2022

The season 8 finale features Jennifer Thomas, Head of Communications for the Data & Analytics branch of the London Stock Exchange Group. Born in London to Guyanese parents, Jennif...

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Episode 72 – Making your way to the top

December 7, 2022

Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Exce...

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Episode 71 – Effective comms starts with knowing yourself

November 23, 2022

This week’s guest on The Internal Comms Podcast is Joanna Parsons, Head of Internal Communications & Culture at Teamwork. Joanna made Irish history as the first ever Head of Inte...

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Episode 70 – Reaching across the aisle

November 9, 2022

Shelby Scarbrough, author of 'Civility Rules! Creating a Purposeful Practice of Civility', shares her deep insight and experience ‘reaching across the aisle’ on episode 70 of T...

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Episode 69 – Measuring what matters – actions not feelings

October 26, 2022

Episode 69 of The Internal Comms Podcast sees IC heavyweight Mike Klein return to the hot seat. An internal and social communication consultant based out of Reykjavik, Mike is help...

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Episode 68 – Host in the hot seat: Reflections on 250,000 plays

October 12, 2022

In this very special episode of The Internal Comms Podcast, the tables have turned. Katie Macaulay is in the hot seat, and AB’s Senior Content Editor Freddie Reynolds takes over ...

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Episode 67 – The ABC of research: Ask, believe, change

September 28, 2022

In this episode of The Internal Comms Podcast, host Katie Macaulay invites qualitative research expert Mari Lee to sit in the hot seat. Mari’s specialism is in ‘development com...

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Episode 66 – Combatting IC isolation

September 14, 2022

The Internal Comms Podcast is back for what promises to be an incredible Season 8! In this kick-off episode, host Katie Macaulay welcomes ICology’s Vice President of Community an...

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Season 7: The rewind episode

September 7, 2022

The countdown is on, and The Internal Comms Podcast will be returning from its summer break with Season 8 imminently. And while its eighth instalment promises wisdom unbound from a...

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Episode 65 – Remote but not unreachable

June 22, 2022

In the final episode of season 7 of The Internal Comms Podcast, host Katie Macaulay speaks with Lily Goodman D’Amato, Delivery Trainer at US-based digital pharmacy Medly. Lily b...

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Episode 64 – Releasing your inner sceptic

June 8, 2022

In the latest episode of The Internal Comms Podcast, host Katie Macaulay speaks with Martin Flegg, founder and co-owner of The IC Citizen internal communications consultancy. With...

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Episode 63 – Lessons in leadership

May 25, 2022

In episode 63 of The Internal Comms Podcast, host Katie Macaulay meets Mike Roe, who had a 28-year career in the police force and is now CEO of Tensense, a data insights company. ...

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Episode 62 – Textbook IC: rewriting comms for a new era

May 11, 2022

In the latest episode of The Internal Comms Podcast, host Katie Macaulay speaks with the duo who wrote the book on internal communications – literally. Sue Dewhurst has worked i...

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Episode 61 – Embracing the messiness of being human

April 27, 2022

In this week’s episode of The Internal Comms Podcast, host Katie Macaulay sits down with Victoria Dew, founder and CEO of Dewpoint Communications. Her firm is focused on helping ...

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Episode 60 – How to have better conversations

April 13, 2022

In this week’s episode of The Internal Comms Podcast, host Katie Macaulay sits down with Jackie Stavros and Cheri Torres, co-authors of Conversations Worth Having, Using Apprecia...

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Episode 59 – Strategy & IC: A masterclass in collaboration

March 30, 2022

In this episode of The Internal Comms Podcast, host Katie Macaluay looks into the dynamic between internal comms and strategy – at its best a symbiotic relationship that drives t...

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Episode 58 – The state of IC: what’s behind the numbers?

March 16, 2022

In episode 58 of The Internal Comms Podcast, we dissect the results of the latest State of the Sector report, the definitive global survey of the internal communication landscape, ...

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Episode 57 – Unboxing internal comms at IKEA

March 2, 2022

In episode 57 of The Internal Comms Podcast, listeners can take a peek inside the world of IC at IKEA, as host Katie Macaulay chats with a dynamic duo from the multinational furnit...

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Episode 56 – IC at the sharp end

February 16, 2022

In this first episode of season 7 of The Internal Comms Podcast, host Katie Macaulay talks to Jim Shaffer, an internationally recognised business adviser, leadership coach, author ...

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Leading Lights – Highlights From Season 6

February 9, 2022

Get ready to tune in to our next season of The Internal Comms Podcast. While Season 7 promises an amazing array of guests, this special episode highlights some of the best moments ...

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Episode 55 – Mission Possible

December 1, 2021

In the final episode of season 6 of The Internal Comms Podcast, host Katie Macaulay speaks to Sally Susman, Executive Vice President and Chief Corporate Affairs Officer at Pfizer. ...

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Episode 54 – Brain care: Mastering your mind

November 17, 2021

In the sixth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to Phil Dobson, founder of BrainWorkshops and author of The Brain Book: How to Think and W...

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Episode 53 – Suicide Prevention: Reflecting on an award-winning campaign

November 3, 2021

***The content in this episode of The Internal Comms Podcast may be triggering for those who have experience of suicide.*** In the fourth episode of season 6 of The Internal Comms...

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Episode 52 – How do you create comms with purpose?

October 20, 2021

In the fourth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay catches up with Maliha Aqeel, Director of Global Communications and Digital Channels at Fix Net...

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Episode 51 – Why are we here? How purpose and values drive healthy cultures

October 6, 2021

In the third episode of season 6 of The Internal Comms Podcast, host Katie Macaulay catches up with communications expert and IABC Fellow Jane Mitchell. Jane began her career with...

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Episode 50 – A guru’s guide to internal podcasts

September 22, 2021

In the second episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to Brian Landau, an authority in podcasting and expert on all things audio content creati...

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Episode 49 – Engagement: how it started, how it's going

September 8, 2021

In this first episode of season 6 of The Internal Comms Podcast, host Katie Macaulay talks to the father of employee engagement, organisational psychologist Professor William Kahn....

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Industry experts – highlights from Season 5

September 1, 2021

The curtain is about to go up on the new season of The Internal Comms Podcast, with some fantastic guests joining host Katie Macaulay to talk about all things communication. For t...

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Episode 48 – Changing minds: using behavioural science in IC

May 12, 2021

It has always been Katie Macaulay’s goal for The Internal Comms Podcast to help improve the way organisations communicate with their people, and this week she does so by explorin...

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Episode 47 – Conversation with a comms rebel

April 28, 2021

Katie Macaulay’s guest this week is a leading light in efforts to advance the careers of under-represented groups in IC. Advita Patel is a qualified coach, mentor, public speake...

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Episode 46 – Influential Internal Communication

April 14, 2021

This episode sees the return of the brilliant business communications strategist, international public speaker and podcast host Jenni Field. The immediate past chair of the Charte...

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Episode 45 – Sharing the magic

March 31, 2021

The life and career of this week’s guest has been a literal roller coaster. Mark Webb fell into PR and media relations by chance, after spotting a job ad for the new Eurodisney ...

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Episode 44 – How to prove your presence

March 17, 2021

Katie Macaulay’s guest for episode 44 of The IC Podcast is Canadian comms expert Prarthna Thakore. After beginning her career in Calgary and then moving to London, Prarthna has ...

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Episode 43 – Kate Jones on the state of our sector

March 3, 2021

Every year since 2008, internal comms pros have responded to the Gallagher State of the Sector report. Because it’s been running for 13 years, and because similar questions are a...

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Episode 42 – Once Upon A Time In IC

February 17, 2021

Katie Macaulay kicks off Season 5 of The IC Podcast with a riveting conversation with business storytelling specialist Gabrielle Dolan. Gabrielle is a highly sought-after internat...

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Looking back, looking forward: highlights from Season 4

February 10, 2021

With the new season of The Internal Comms Podcast just around the corner, we wanted to whet your appetite with a selection of the best bits from Season 4. For this special best-of...

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Episode 41 – At the heart of the crisis: NHS comms during Covid-19

December 23, 2020

The NHS has never been far from our hearts and minds over the last few months. As the national jewel in the UK’s crown, the National Health Service has battled many difficulties ...

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Episode 40 – Founding fathers – building the first IC agency

December 17, 2020

What prompted the creation of the first IC agency back in 1964 and what convinced those first chief executives that they needed external help communicating with their employees? W...

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Coming soon in season 4

December 9, 2020

Coming soon in season 4 of The Internal Comms Podcast

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Episode 39 – Evidence-based IC

November 25, 2020

Recent research shows measurement is particularly challenging for many internal comms professionals. Katie’s guest on this episode of The Internal Comms Podcast is Benjamin Ellis...

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Episode 38 – The secret thoughts of successful people

November 11, 2020

Amid the turmoil of 2020, with IC pros thrown into the spotlight as we strive to keep colleagues informed and connected, it’s not surprising that many of us are feeling a degree ...

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Episode 37 – The art of negotiation

October 28, 2020

If you want to take your communication skills to the next level, then this episode of The Internal Comms Podcast is for you. Katie’s guest is a formidable negotiator and expert ...

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Episode 36 – Navigating the digital landscape

October 14, 2020

In this episode of The Internal Comms Podcast we meet digital expert Frank Wolf. Frank spent seven years as a business consultant at Accenture. Then at T Mobile, he was responsible...

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Episode 35 – How to do less, but do it better

September 30, 2020

In this episode of The Internal Comms Podcast we meet Steve Crescenzo, a witty, straight-talking and charismatic speaker, workshop leader and coach from Chicago, USA, who has spent...

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Episode 34 – Cross-cultural comms

September 16, 2020

The Internal Comms Podcast is now in its fourth season – and to kick it off Katie sat down with Tasneem Chopra for some honest and open conversation. The self-styled “professi...

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Choice cuts: highlights from Season 3 of The IC Podcast

September 2, 2020

Before the curtain lifts on Season 4 of The IC Podcast, we wanted to leave you with some food for thought from Season 3. And what a season it was; we had a whole host of remarkabl...

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Episode 33 – IC’s founding father

July 8, 2020

The goal of this podcast is to bring you meaningful, in-depth conversations with people who are helping to shape the world of internal communication: practitioners, leaders, author...

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Episode 32 – Leadership in unprecedented times

June 24, 2020

President of the Chartered Institute of Public Relations (CIPR), Jenni Field has more than 16 years’ experience in communications. She is the founder and director of Redefining C...

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Episode 31 – What's next? IABC roundtable on the impact of Coronavirus

June 10, 2020

The Internal Comms Podcast has gone truly global with our latest episode featuring three speakers from three countries. In episode 31 Katie tables a roundtable discussion with Jen...

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Episode 30 – Your biggest, best, boldest self

May 27, 2020

Chief Executive of the Office for Nuclear Regulation (ONR), Adriènne Kelbie has an exceptional understanding of the true power of communication and engagement. The first woman to ...

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Episode 29 – Crisis communication at the coalface

May 13, 2020

Katie’s guest this week is someone who is no stranger to crisis communication. Amanda Coleman was the Director of Corporate Communication at Greater Manchester Police when, on M...

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Episode 28 – The Godfather of IC

April 29, 2020

Katie’s guest this week is one of the world’s leading authorities on internal comms and the management of change: Bill Quirke. As managing director of IC consultancy Synopsis,...

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Episode 27 – Stepping up in a Crisis

April 14, 2020

This week Katie speaks to renowned communicator Shel Holtz. As listeners continue to grapple with keeping workforces informed, galvanised and feeling connected during the corona cr...

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Episode 26 – How to thrive in IC (Part II)

April 1, 2020

This episode is recorded as the majority of the UK is in lockdown while the country attempts to flatten the curve of the COVID-19 pandemic. Katie Macaulay’s guest, Rachel Miller...

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Episode 25 – Crisis Communications: Covid-19 Special

March 25, 2020

Katie Macaulay recorded this special episode on Friday 20 March 2020 in response to the rapidly developing situation surrounding the Covid-19 pandemic. Her guests to talk all thin...

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Episode 24 – A view from the top

March 18, 2020

In this episode of The Internal Comms Podcast, Katie puts her first CEO in the hotseat: Marc Barone. Marc is chief executive for continental Europe at AECOM. This Fortune 500 comp...

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Episode 23 – Courage, confidence and communication

March 4, 2020

In this episode of The Internal Comms Podcast Katie talks to one of world’s most qualified communicators, Priya Bates, from Canada. Priya has an Accredited Business Communicator...

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Episode 22 – State of the Sector

February 19, 2020

State of the Sector is the longest-established and most in-depth survey of the internal communication profession, based on responses from more than 1,000 professionals around the w...

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Episode 21 – The cheerleader for IC

February 5, 2020

During Seasons One and Two we covered a lot of ground in IC and beyond. As we begin Season Three, brace yourself for more fascinating insights as we delve into the very heart of co...

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The highlight reel – nuggets of wisdom from Season 1 and 2 of The IC Podcast

January 29, 2020

Since the launch of The Internal Comms Podcast, host Katie Macaulay has interviewed more than 20 fascinating guests from the world of IC and beyond. Now, as we gear up for Season ...

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Episode 20 – Advocacy in action

December 18, 2019

Katie’s guest this week is Keith Lewis, UK Social Media and Social Business Manager for Zurich Insurance – one of the world’s largest insurance groups with 55,000 employees i...

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Episode 19 – The appliance of neuroscience

December 4, 2019

Katie Macaulay’s guest this week is a neuroscientist with extensive experience in the field of organisational change. Hilary Scarlett began studying the brain in 2009 after read...

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Episode 18 – Editing organisations

November 20, 2019

In this episode we get up close and personal with someone who helps improve the way we communicate at work. Mike Klein worked as a political consultant in the US, but for the past...

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Episode 17 – Black Belt Thinking

November 6, 2019

As individuals, this week’s guests have impressive CVs. Sue Dewhurst is an experienced internal communicator who, for many years, has been training and coaching thousands of lea...

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Episode 16 – A Passage to India

October 23, 2019

With this podcast now reaching listeners in 50 countries worldwide, host Katie Macaulay has chosen to go international for this episode. Her guest is creative services entrepreneu...

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Episode 15 – The Power of Two

October 8, 2019

This week, Katie meets Claire Hyde and Louise Wadman, joint heads of IC at KPMG UK. Possibly the most senior IC job share in the country, Claire and Louise have more than 45 years...

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Episode 14 – How to start a movement

September 24, 2019

Katie’s guest this episode is Nita Clarke – whose services to employee engagement have earned her an OBE from the Queen. Nita has a long and fascinating career. She co-authore...

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Episode 13 – A check-up with the IC doctor

September 11, 2019

The Internal Comms Podcast is back with a new series of fortnightly conversations with leading lights from the world of internal communications, engagement and leadership. AB Mana...

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Season 02 Trailer

September 6, 2019

Season two of The Internal Comms Podcast is almost here!

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Episode 12 – Listen and learn: insights from 30 years in IC

July 24, 2019

In this extra special bonus episode of The Internal Comms Podcast, the tables are turned on Katie as she takes the spotlight as an interviewee. Posing the searching questions is J...

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Episode 11 – Putting the soul back into Patisserie Valerie

June 25, 2019

For this special bonus episode of The IC Podcast, Katie interviewed Paolo Peretti, Managing Retail Director of Patisserie Valerie, in front of a live audience at AB Thinks Live, ou...

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Episode 10 – Internal comms at the sharp end - recorded at IoIC live

May 21, 2019

For the final episode of season one, Katie Macaulay travels to Bath for IoIC Live and interviews two of the conference’s speakers, Martin Fitzpatrick and Matt Batten. Both Marti...

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Episode 09 – How to win colleagues and influence people

May 7, 2019

Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-...

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Episode 08 – The Joy of Work

April 23, 2019

Katie’s guest this week is an extremely versatile communicator. In his day job as European Vice President of Twitter, Bruce Daisley has overseen the development of one of the wor...

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Episode 07 – What social purpose (really) means

April 9, 2019

Running the UK’s largest retail and financial services network with more branches than all of the UK’s banks and building societies put together, the Post Office is at the hear...

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Episode 06 – The craft of communication

March 27, 2019

In episode six, Katie travels beyond the boundaries of internal comms to find out how to write more engagingly, tell better stories and use humour to deliver your message. And who ...

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Episode 05 – Learning comms lessons from PR

March 13, 2019

In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington...

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Episode 04 – What it means to be the voice of IC

February 27, 2019

The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC cel...

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Episode 03 – What the State of the Sector report means for IC

February 13, 2019

Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discus...

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Episode 02 – What it takes to be an IC leader

January 30, 2019

Even if you’re only vaguely familiar with internal communications, Katie’s guest in episode two will no doubt be a name you recognise. In a career spanning 30 years, Russell G...

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Episode 01 – How to thrive in IC

January 16, 2019

In the first episode of The Internal Comms Podcast, Katie meets Rachel Miller – a prolific blogger, educator, keynote speaker and one of the most respected voices in internal com...

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January 11, 2019

An introduction to the new Internal Comms Podcast.

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