The future of content

The full transcript from Katie Macaulay's speech at AB Thinks Live in central London on 12 June 2018.
19th June 2018

Part 3 – Backing your IC crisis comms plan with the right process

It’s the final part in our crisis comms series. Your IC crisis team are in place and the channels...

Part 2 – Choosing your IC crisis comms channels

In the first of our three-part crisis comms series, account manager Janice Fitzgerald gave her top tips on getting...

Part 1 – Is your IC team crisis ready?

In this first blog of a three-part series, AB account manager Janice Fitzgerald looks at the importance of crisis...
25th April 2018

Don’t fix a communication problem, fix a business problem

Beware of fixing the wrong problem, says Katie Macaulay. Some communication problems are more worthy of your time than...
30th June 2017

Keep it simple for effective communications

Tracy Gallagher finds practising mindfulness can mean better listening skills and, in turn, better internal comms.
28th June 2017

From Cascade to Conversation

Around 1,000 communicators have gathered in Washington DC for this year‰’s IABC World Conference. Earlier today, Katie Macaulay, AB‰’s...
12th June 2017

Help, I want to become a strategic communicator!

Want to become a strategic communicator? Katie Macaulay outlines eight steps to hone your strategic skills.
18th May 2017

Having a clue about communication

Of all the books we read while researching From Cascade to Conversation – and there were hundreds – one...
15th May 2017

The laid-off journalist who scooped everyone

A US campaign speech rang a familiar bell for one alert viewer. The power of social media propelled him...
6th September 2016