The Internal Comms Podcast

Looking back, looking forward: highlights from Season 4
With the new season of The Internal Comms Podcast just around the corner, we wanted to whet your appetite with a selection of the best bits from Season 4.
For this special best-of compilation, host Katie Macaulay has chosen her favourite moments from eight fascinating chats with communications experts across a range of disciplines, from the NHS frontline to hostage negotiation.
We hope such insights, advice and wisdom helped get you through a difficult autumn.
Season 5 launches on February 17 with a range of episodes guaranteed to inspire and inform our listeners through these last weeks of winter and into a more hopeful spring.
Subscribe now to make sure you don’t miss out on what promises to be another compelling collection of IC conversations.
Jump to
Learn the long lesson: Tasneem Chopra reflects on what those currently battling for racial equality can learn from previous struggles for gender equality [1:18]
Don’t bury the news: Steve Crescenzo on the importance of following the principles of news journalism in corporate comms [4:36]
The four C’s: Steve’s belief that all IC content must be creative, compelling, conversational and concise [8:11]
Be where the party is: Frank Wolf on making sure employees don’t avoid the news [15:23]
Reducing complexity: create a clear internal brand that’s not just ‘corporate news’ [19:02]
Demonstrate understanding: what Chris Voss learned about communicating as an FBI hostage negotiator [22:57]
Overcoming self-limiting behaviour with impostor syndrome expert Dr Valerie Young [32:21]
Self-confessed data geek Benjamin Ellis on the difference between research and measurement [36:19]
A perfect landing on the wrong runway: Benjamin on recognising what success looks like [40:59]
Look at yourselves: Tim Buckley on why windows are more important than mirrors in IC [44:40]
An unparalleled time: NHS comms pros Amanda Nash, Ross Wigham and Adam Brimelow on IC at the sharp end in the time of Covid [50:22]
Links from this episode
Episode 34 – Cross-cultural comms – Season 4, ep1
Episode 35 – How to do less, but do it better – Season 4, ep2
Episode 36 – Navigating the digital landscape – Season 4, ep3
Episode 37 – The art of negotiation – Season 4, ep4
Episode 38 – The secret thoughts of successful people – Season 4, ep5
Episode 39 – Evidence-based IC – Season 4, ep6
Episode 40 – Founding fathers – building the first IC agency – Season 4, ep7
Episode 41 – At the heart of the crisis: NHS comms during Covid-19 – Season 3, ep8
Recent episodes

Episode 42 – Once Upon A Time In IC
February 17, 2021
Episode 42 – Once Upon A Time In IC with Gabrielle Dolan – Season 5, ep01 – The Internal Comms Podcast.

Looking back, looking forward: highlights from Season 4
February 10, 2021
In this special compilation reel, Katie takes us through some of her favourite moments from Season 4 of The Internal Comms Podcast.

Episode 41 - At the heart of the crisis: NHS comms during Covid-19
December 23, 2020
Episode 41 - At the heart of the crisis: NHS comms during Covid-19 with Amanda Nash, Adam Brimelow and Ross Wigham - Season 4, ep08 - The Internal Comms Podcast.

Episode 40 - Founding fathers – building the first IC agency
December 17, 2020
Episode 40 - Founding fathers – building the first IC agency with Tony and Tim Buckley - Season 4, ep07 - The Internal Comms Podcast.

Coming soon in season 4
December 9, 2020
Coming soon in season 4 of The Internal Comms Podcast

Episode 39 - Evidence-based IC
November 25, 2020
Episode 39 - Evidence-based IC with Benjamin Ellis - Season 4, ep06 - The Internal Comms Podcast.

Episode 38 - The secret thoughts of successful people
November 11, 2020
Episode 38 - The secret thoughts of successful people with Dr Valerie Young - Season 4, ep05 - The Internal Comms Podcast.

Episode 37 - The art of negotiation
October 28, 2020
Episode 37 - The art of negotiation with Chris Voss - Season 4, ep04 - The Internal Comms Podcast.

Episode 36 - Navigating the digital landscape
October 14, 2020
Episode 36 - Navigating the digital landscape with Frank Wolf - Season 4, ep03 - The Internal Comms Podcast.

Episode 35 - How to do less, but do it better
September 30, 2020
Episode 35 - How to do less, but do it better with Steve Crescenzo - Season 4, ep02 - The Internal Comms Podcast.

Episode 34 – Cross-cultural comms
September 16, 2020
Episode 34 – Cross-cultural comms with Tasneem Chopra - Season 4, ep01 - The Internal Comms Podcast.

Choice cuts: highlights from Season 3 of The IC Podcast
September 2, 2020
In this special compilation reel, Katie takes us through some of her favourite moments from Season 3 of The Internal Comms Podcast.

Episode 33 – IC’s founding father
July 8, 2020
Episode 33 – IC’s founding father with Roger D'Aprix - Season 3, ep13 - The Internal Comms Podcast.

Episode 32 – Leadership in unprecedented times
June 24, 2020
Episode 32 – Leadership in unprecedented times with Jenni Field - Season 3, ep12 - The Internal Comms Podcast.

Episode 31 - What's next? IABC roundtable on the impact of Coronavirus
June 10, 2020
Episode 31 - What's next? IABC roundtable on the impact of Coronavirus with Brad Whitworth, Jennifer Wah and Neil Griffiths - Season 3, ep11 - The Internal Comms Podcast.

Episode 30 - Your biggest, best, boldest self
May 27, 2020
Episode 30 - Your biggest, best, boldest self with Adriènne Kelbie - Season 3, ep10 - The Internal Comms Podcast.

Episode 29 – Crisis communication at the coalface
May 13, 2020
Episode 29 – Crisis communication at the coalface with Amanda Coleman - Season 3, ep09 - The Internal Comms Podcast.

Episode 28 - The Godfather of IC
April 29, 2020
Episode 28 - The Godfather of IC with Bill Quirke - Season 3, ep08 - The Internal Comms Podcast.

Episode 27 - Stepping up in a Crisis
April 14, 2020
Episode 27 - Stepping up in a Crisis with Shel Holtz - Season 3, ep07 - The Internal Comms Podcast.

Episode 26 - How to thrive in IC (Part II)
April 1, 2020
Episode 26 - How to thrive in IC (Part II), with Rachel Miller - Season 3, ep06 - The Internal Comms Podcast.

Episode 25 – Crisis Communications: Covid-19 Special
March 25, 2020
Episode 25 - Crisis Communications: Covid-19 Special - Season 3, ep05 - The Internal Comms Podcast.

Episode 24 - A view from the top
March 18, 2020
Episode 24 - A view from the top, with Marc Barone - Season 3, ep04 - The Internal Comms Podcast.

Episode 23 – Courage, confidence and communication
March 4, 2020
Episode 23 - Courage, confidence and communication with Priya Bates - Season 3, ep03 - The Internal Comms Podcast.

Episode 22 - State of the Sector
February 19, 2020
Episode 22 - State of the Sector, Kevin McDougall and Andy Macleod - Season 3, ep02 - The Internal Comms Podcast.

Episode 21 - The cheerleader for IC
February 5, 2020
Episode 21 - The cheerleader for IC, Chuck Gose - Season 3, ep01 - The Internal Comms Podcast.

The highlight reel – nuggets of wisdom from Season 1 and 2 of The IC Podcast
January 29, 2020
In this special compilation of The Internal Comms Podcast, Katie pulls together her favourite clips from both seasons – recapping conversations that have really resonated as well as those that have provided those all-important lightbulb moments.

Episode 20 - Advocacy in action
December 18, 2019
Episode 20 - Advocacy in action, Keith Lewis - Season 2, ep08 - The Internal Comms Podcast.

Episode 19 - The appliance of neuroscience
December 4, 2019
Episode 19 - The appliance of neuroscience, Hilary Scarlett - Season 2, ep07 - The Internal Comms Podcast.

Episode 18 - Editing organisations
November 20, 2019
Episode 18 - Editing organisations, Mike Klein - Season 2, ep06 - The Internal Comms Podcast.

Episode 17 - Black Belt Thinking
November 6, 2019
Episode 17 - Black Belt Thinking, Sue Dewhurst and Liam FitzPatrick - Season 2, ep05 - The Internal Comms Podcast.

Episode 16 - A Passage to India
October 23, 2019
Episode 16 - A Passage to India, Mark Hannant - Season 2, ep04 - The Internal Comms Podcast.

Episode 15 - The Power of Two
October 8, 2019
Episode 15 - The Power Of Two, Claire Hyde and Louise Wadman - Season 2, ep03 - The Internal Comms Podcast.

Episode 14 - How to start a movement
September 24, 2019
Episode 14 - How to start a movement, Nita Clarke - Season 2, ep02 - The Internal Comms Podcast.

Episode 13 - A check-up with the IC doctor
September 11, 2019
Episode 13 - A check-up with the IC doctor, Kevin Ruck - Season 2, ep01 - The Internal Comms Podcast.

Season 02 Trailer
September 6, 2019
Season two of The Internal Comms Podcast is almost here!

Episode 12 – Listen and learn: insights from 30 years in IC
July 24, 2019
Listen and learn: insights from 30 years in IC with Jason Etter - ep12 - The Internal Comms Podcast.

Episode 11 - Putting the soul back into Patisserie Valerie
June 25, 2019
Putting the soul back into Patisserie Valerie with Paolo Peretti - ep11 - The Internal Comms Podcast.

Episode 10 - Internal comms at the sharp end - recorded at IoIC live
May 21, 2019
Internal comms at the sharp end - recorded at IoIC live with Martin Fitzpatrick and Matt Batten - ep10 - The Internal Comms Podcast.

Episode 09 - How to win colleagues and influence people
May 7, 2019
How to win colleagues and influence people with Harry Hugo - ep9 - The Internal Comms Podcast.

Episode 08 - The Joy of Work
April 23, 2019
The Joy of Work with Bruce Daisley - ep8 - The Internal Comms Podcast.

Episode 07 - What social purpose (really) means
April 9, 2019
What social purpose (really) means with Mark Davies - ep7 - The Internal Comms Podcast.

Episode 06 – The craft of communication
March 27, 2019
The craft of communication with Henry Normal - ep6 - The Internal Comms Podcast.

Episode 05 – Learning comms lessons from PR
March 13, 2019
Learning comms lessons from PR, featuring Stephen Waddington - ep5 - The Internal Comms Podcast.

Episode 04 – What it means to be the voice of IC
February 27, 2019
What it means to be the voice of IC, featuring Jennifer Sproul - ep4 - The Internal Comms Podcast.

Episode 03 – What the State of the Sector report means for IC
February 13, 2019
What the State of the Sector report means for IC, featuring Jenni Field - ep3 - The Internal Comms Podcast.

Episode 02 – What it takes to be an IC leader
January 30, 2019
What it takes to be an IC leader, featuring Russell Grossman – ep2 – The Internal Comms Podcast.

Episode 01 - How to thrive in IC
January 16, 2019
How to thrive in IC, featuring Rachel Miller – ep1 – The Internal Comms Podcast.
