Content

Want to create better content?

How do you cut through the noise and make your content compelling? It’s not all about platforms or video,...
AB Thinks
AB Thinks
13th August 2019

From the outside in

I recently made the move from a social media agency to an internal communications one. From what I hear,...
6th August 2019

The IC Podcast book recommendations

It’s time to unplug for the summer but before you head off on holiday make sure you pack these...
AB Thinks
AB Thinks
25th July 2019

Eight ways to tell a better IC story

A war is waging for our attention. By next year, £1.9 billion will be spent on content marketing across...
25th July 2019

A giant leap for communications

It was an event that caught the world’s attention, one of the most important moments in human history. On...
19th July 2019

Size doesn’t matter… except when it comes to measurement

Us Brits don’t tend to like to boast. It’s just not the done thing. But when it comes to...
15th July 2019

Throwing paper aeroplanes in the dark

Sometimes it is not hard to see what holds back internal communications. I was sitting in a meeting yesterday...
12th July 2019

It’s all about content, right?

Twenty odd years ago, Bill Gates coined the phrase ‘content is king’. Since then it’s become a bit of...
9th July 2019

When less is more

At AB, our mantra is ‘delivering better performance through better communication’. To do this, we focus on the key...
4th July 2019

Rising to the challenge – five insights on leadership from Patisserie Valerie’s RD Paolo Peretti

Patisserie Valerie has been much in the news recently ­– for all the wrong reasons. In October 2018, it...
AB Thinks
AB Thinks
3rd July 2019

The power of podcasts

Amy Hegarty
2nd November 2016

Top 5 tips for video journalism

Liam Garrahan
20th September 2016