Industry

Cheese, wine and putting the corporate world to rights

We hosted our first IC Cheese and Wine evening recently. It was a chance for senior IC professionals to...
16th September 2019

Eight ways to tell a better IC story

A war is waging for our attention. By next year, £1.9 billion will be spent on content marketing across...
25th July 2019

A giant leap for communications

It was an event that caught the world’s attention, one of the most important moments in human history. On...
19th July 2019

Size doesn’t matter… except when it comes to measurement

Us Brits don’t tend to like to boast. It’s just not the done thing. But when it comes to...
15th July 2019

Throwing paper aeroplanes in the dark

Sometimes it is not hard to see what holds back internal communications. I was sitting in a meeting yesterday...
12th July 2019

It’s all about content, right?

Twenty odd years ago, Bill Gates coined the phrase ‘content is king’. Since then it’s become a bit of...
9th July 2019

When less is more

At AB, our mantra is ‘delivering better performance through better communication’. To do this, we focus on the key...
4th July 2019

Rising to the challenge – five insights on leadership from Patisserie Valerie’s RD Paolo Peretti

Patisserie Valerie has been much in the news recently ­– for all the wrong reasons. In October 2018, it...
AB Thinks
AB Thinks
3rd July 2019

Patisserie Valerie’s sticky problem

When your organisation is hitting the headlines for all the wrong reasons, the temptation for most leaders is to...
1st July 2019

The five elements for successful internal comms

Our latest AB Thinks Live event, held on the 18th June, was packed full of opinion and insight. A...
28th June 2019

Just ‘brilliant’ – AB Thinks Live

It was great to welcome so many new and familiar faces to the seventh AB Thinks Live event this...
AB Thinks
AB Thinks
21st June 2019

Top trends for 2019

AB Thinks
AB Thinks
31st January 2019

Held to account

AB Thinks
AB Thinks
21st December 2018

We Won!

AB Thinks
AB Thinks
2nd October 2018