Industry
Cheese, wine and putting the corporate world to rights
We hosted our first IC Cheese and Wine evening recently. It was a chance for senior IC professionals to...
Eight ways to tell a better IC story
A war is waging for our attention. By next year, £1.9 billion will be spent on content marketing across...
A giant leap for communications
It was an event that caught the world’s attention, one of the most important moments in human history. On...
Size doesn’t matter… except when it comes to measurement
Us Brits don’t tend to like to boast. It’s just not the done thing. But when it comes to...
Throwing paper aeroplanes in the dark
Sometimes it is not hard to see what holds back internal communications. I was sitting in a meeting yesterday...
It’s all about content, right?
Twenty odd years ago, Bill Gates coined the phrase ‘content is king’. Since then it’s become a bit of...
When less is more
At AB, our mantra is ‘delivering better performance through better communication’. To do this, we focus on the key...
Rising to the challenge – five insights on leadership from Patisserie Valerie’s RD Paolo Peretti
Patisserie Valerie has been much in the news recently – for all the wrong reasons. In October 2018, it...
Patisserie Valerie’s sticky problem
When your organisation is hitting the headlines for all the wrong reasons, the temptation for most leaders is to...
The five elements for successful internal comms
Our latest AB Thinks Live event, held on the 18th June, was packed full of opinion and insight. A...
Just ‘brilliant’ – AB Thinks Live
It was great to welcome so many new and familiar faces to the seventh AB Thinks Live event this...
